---
title: "Hardware retailers: Which are searched most?"
description: "Compare the hardware retailers people shop with. Share of Search among Screwfix, Toolstation, B&Q, Wickes, Robert Dyas and Homebase, the hardware retailers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hardware-retailers"
publisher: "Brandwave"
---

# Hardware retailers: Which are searched most?

Compare the hardware retailers people shop with. Share of Search among Screwfix, Toolstation, B&Q, Wickes, Robert Dyas and Homebase, the hardware retailers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hardware retailers
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Screwfix, 49.6%

## Which brand is most popular in search among hardware retailers worldwide?

- In August 2026, Screwfix was the most searched among hardware retailers worldwide, with an estimated 5M branded searches and 49.6% estimated Share of Search within this set.
- Toolstation is in 2nd place, 31.4 percentage points behind at 18.2% Share of Search.
- Across the 11 months ending August 2026, Screwfix’s estimated Share of Search among hardware retailers worldwide decreased from 52.8% to 49.6%.
- Across the 11 months ending August 2026, Toolstation’s estimated Share of Search among hardware retailers worldwide decreased from 19.3% to 18.2%.
- Across the 11 months ending August 2026, B&Q’s estimated Share of Search among hardware retailers worldwide increased from 12.9% to 14.9%.
- Across the 11 months ending August 2026, Wickes’ estimated Share of Search among hardware retailers worldwide increased from 12.9% to 14.9%.
- Across the 11 months ending August 2026, Screwfix’s estimated Share of Search among hardware retailers worldwide peaked at 52.8% in January 2026 and was lowest at 47.9% in February 2026.
- Across the 11 months ending August 2026, Toolstation’s estimated Share of Search among hardware retailers worldwide peaked at 22.2% in December 2025 and was lowest at 17.6% in May 2026.
- Across the 11 months ending August 2026, B&Q’s estimated Share of Search among hardware retailers worldwide peaked at 17.6% in April 2026 and was lowest at 12.2% in December 2025.
- Across the 11 months ending August 2026, Wickes’ estimated Share of Search among hardware retailers worldwide peaked at 14.9% in March 2026 and was lowest at 12.2% in December 2025.
- Across the 11 months ending August 2026, Robert Dyas’ estimated Share of Search among hardware retailers worldwide peaked at 3.7% in December 2025 and was lowest at 1.9% in February 2026.
- Across the 11 months ending August 2026, Robert Dyas and Homebase held steady: their estimated Share of Search among hardware retailers worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Screwfix vs Toolstation: compare search popularity](/demand/global-en/compare/screwfix-vs-toolstation): 49.6% against 18.2% Share of Search.
- [Screwfix vs B&Q: compare search popularity](/demand/global-en/compare/b-and-q-vs-screwfix): 49.6% against 14.9% Share of Search.
- [Screwfix vs Wickes: compare search popularity](/demand/global-en/compare/screwfix-vs-wickes): 49.6% against 14.9% Share of Search.
- [Screwfix vs Robert Dyas: compare search popularity](/demand/global-en/compare/robert-dyas-vs-screwfix): 49.6% against 2.4% Share of Search.
- [Toolstation vs B&Q: compare search popularity](/demand/global-en/compare/b-and-q-vs-toolstation): 18.2% against 14.9% Share of Search.
- [Toolstation vs Wickes: compare search popularity](/demand/global-en/compare/toolstation-vs-wickes): 18.2% against 14.9% Share of Search.
- [Toolstation vs Robert Dyas: compare search popularity](/demand/global-en/compare/robert-dyas-vs-toolstation): 18.2% against 2.4% Share of Search.
- [B&Q vs Wickes: compare search popularity](/demand/global-en/compare/b-and-q-vs-wickes): 14.9% Share of Search each.
- [B&Q vs Robert Dyas: compare search popularity](/demand/global-en/compare/b-and-q-vs-robert-dyas): 14.9% against 2.4% Share of Search.
- [Wickes vs Robert Dyas: compare search popularity](/demand/global-en/compare/robert-dyas-vs-wickes): 14.9% against 2.4% Share of Search.

## How did search popularity change for hardware retailers worldwide in August 2026?

- B&Q’s estimated Share of Search among hardware retailers worldwide has lost ground for 3 months in a row, from 17.6% to 14.9% in August 2026.
- Estimated monthly branded searches for Wickes worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.
- Estimated monthly branded searches for Robert Dyas worldwide rose 22.4% over 11 measured months, from 201K to 246K in August 2026.
- Estimated monthly branded searches for Homebase worldwide fell 18.2% over 11 measured months, from 7.5K to 6.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Screwfix | 49.6% | 5M | 0.0% | Screwfix |
| 2 | Toolstation | 18.2% | 1.8M | 0.0% | Toolstation |
| 3 | B&Q | 14.9% | 1.5M | 0.0% | B&Q |
| 4 | Wickes | 14.9% | 1.5M | 0.0% | Wickes |
| 5 | Robert Dyas | 2.4% | 246K | 0.0% | Robert Dyas |
| 6 | Homebase | 0.06% | 6.1K | +1.8% | Homebase |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Screwfix | 5M | 52.8% | 1 |
| Oct 2025 | Toolstation | 1.8M | 19.3% | 2 |
| Oct 2025 | B&Q | 1.2M | 12.9% | 3 |
| Oct 2025 | Wickes | 1.2M | 12.9% | 4 |
| Oct 2025 | Robert Dyas | 201K | 2.1% | 5 |
| Oct 2025 | Homebase | 7.5K | 0.08% | 6 |
| Nov 2025 | Screwfix | 5M | 52.5% | 1 |
| Nov 2025 | Toolstation | 1.8M | 19.2% | 2 |
| Nov 2025 | B&Q | 1.2M | 12.8% | 3 |
| Nov 2025 | Wickes | 1.2M | 12.8% | 4 |
| Nov 2025 | Robert Dyas | 246K | 2.6% | 5 |
| Nov 2025 | Homebase | 6.3K | 0.07% | 6 |
| Dec 2025 | Screwfix | 4.1M | 49.7% | 1 |
| Dec 2025 | Toolstation | 1.8M | 22.2% | 2 |
| Dec 2025 | B&Q | 1M | 12.2% | 3 |
| Dec 2025 | Wickes | 1M | 12.2% | 4 |
| Dec 2025 | Robert Dyas | 301K | 3.7% | 5 |
| Dec 2025 | Homebase | 6.2K | 0.08% | 6 |
| Jan 2026 | Screwfix | 5M | 52.8% | 1 |
| Jan 2026 | Toolstation | 1.8M | 19.3% | 2 |
| Jan 2026 | B&Q | 1.2M | 12.9% | 3 |
| Jan 2026 | Wickes | 1.2M | 12.9% | 4 |
| Jan 2026 | Robert Dyas | 201K | 2.1% | 5 |
| Jan 2026 | Homebase | 7.4K | 0.08% | 6 |
| Feb 2026 | Screwfix | 4.1M | 47.9% | 1 |
| Feb 2026 | Toolstation | 1.8M | 21.5% | 2 |
| Feb 2026 | B&Q | 1.2M | 14.3% | 3 |
| Feb 2026 | Wickes | 1.2M | 14.3% | 4 |
| Feb 2026 | Robert Dyas | 165K | 1.9% | 5 |
| Feb 2026 | Homebase | 6.2K | 0.07% | 6 |
| Mar 2026 | Screwfix | 5M | 49.8% | 1 |
| Mar 2026 | Toolstation | 1.8M | 18.2% | 2 |
| Mar 2026 | B&Q | 1.5M | 14.9% | 3 |
| Mar 2026 | Wickes | 1.5M | 14.9% | 4 |
| Mar 2026 | Robert Dyas | 201K | 2% | 5 |
| Mar 2026 | Homebase | 6.2K | 0.06% | 6 |
| Apr 2026 | Screwfix | 5M | 48.2% | 1 |
| Apr 2026 | B&Q | 1.8M | 17.6% | 2 |
| Apr 2026 | Toolstation | 1.8M | 17.6% | 3 |
| Apr 2026 | Wickes | 1.5M | 14.5% | 4 |
| Apr 2026 | Robert Dyas | 201K | 1.9% | 5 |
| Apr 2026 | Homebase | 7.5K | 0.07% | 6 |
| May 2026 | Screwfix | 5M | 48% | 1 |
| May 2026 | B&Q | 1.8M | 17.6% | 2 |
| May 2026 | Toolstation | 1.8M | 17.6% | 3 |
| May 2026 | Wickes | 1.5M | 14.4% | 4 |
| May 2026 | Robert Dyas | 246K | 2.4% | 5 |
| May 2026 | Homebase | 7.7K | 0.07% | 6 |
| Jun 2026 | Screwfix | 5M | 51% | 1 |
| Jun 2026 | Toolstation | 1.8M | 18.7% | 2 |
| Jun 2026 | B&Q | 1.5M | 15.3% | 3 |
| Jun 2026 | Wickes | 1.2M | 12.4% | 4 |
| Jun 2026 | Robert Dyas | 246K | 2.5% | 5 |
| Jun 2026 | Homebase | 7.4K | 0.08% | 6 |
| Jul 2026 | Screwfix | 5M | 49.6% | 1 |
| Jul 2026 | Toolstation | 1.8M | 18.2% | 2 |
| Jul 2026 | B&Q | 1.5M | 14.9% | 3 |
| Jul 2026 | Wickes | 1.5M | 14.9% | 4 |
| Jul 2026 | Robert Dyas | 246K | 2.4% | 5 |
| Jul 2026 | Homebase | 6K | 0.06% | 6 |
| Aug 2026 | Screwfix | 5M | 49.6% | 1 |
| Aug 2026 | Toolstation | 1.8M | 18.2% | 2 |
| Aug 2026 | B&Q | 1.5M | 14.9% | 3 |
| Aug 2026 | Wickes | 1.5M | 14.9% | 4 |
| Aug 2026 | Robert Dyas | 246K | 2.4% | 5 |
| Aug 2026 | Homebase | 6.1K | 0.06% | 6 |
| Sep 2026 | B&Q | — | — | — |
| Sep 2026 | Homebase | — | — | — |
| Sep 2026 | Robert Dyas | — | — | — |
| Sep 2026 | Screwfix | — | — | — |
| Sep 2026 | Toolstation | — | — | — |
| Sep 2026 | Wickes | — | — | — |

## What is being compared

- **B&Q**: Measured on the search term “b and q”.
- **Homebase**: Measured on the search terms “homebase employee scheduling”, “homebase scheduling” and “joinhomebase com”, summed into one figure.
- **Robert Dyas**: Measured on the search term “robert dyas”.
- **Screwfix**: Measured on the search term “screwfix”.
- **Toolstation**: Measured on the search term “toolstation”.
- **Wickes**: Measured on the search term “wickes”.

- [B&Q](/demand/global-en/brands/b-and-q)
- [Homebase](/demand/global-en/brands/homebase-scheduling)
- [Robert Dyas](/demand/global-en/brands/robert-dyas)
- [Screwfix](/demand/global-en/brands/screwfix)
- [Toolstation](/demand/global-en/brands/toolstation)
- [Wickes](/demand/global-en/brands/wickes)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hardware retailers worldwide?

In August 2026, Screwfix was the most searched among hardware retailers worldwide, with an estimated 5M branded searches and 49.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Hardware retailers: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/hardware-retailers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hardware-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.