--- title: "Honeywell vs MSA: Which is searched more?" description: "Is Honeywell or MSA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hard hat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hard-hat-brands/compare/honeywell-vs-msa" publisher: "Brandwave" --- # Honeywell vs MSA: Which is searched more? Is Honeywell or MSA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hard hat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Honeywell and MSA - **Competitive set**: Hard hat brands - **Market**: Global - **Month measured**: Sep 2026 - **Honeywell Share of Search**: 68% - **MSA Share of Search**: 2.7% ## Is Honeywell or MSA more popular in search? - In September 2026, Honeywell had more branded searches than MSA among hard hat brands worldwide. Honeywell had about 450,000 branded searches, while MSA had 18,100. Honeywell made up 68% of all hard hat brand searches we track, and MSA accounted for 2.7%. - Honeywell was ahead of MSA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Honeywell’s share of searches among hard hat brands worldwide moved from 74.8% to 68%, and its estimated monthly branded searches moved from 550K to 450K. - Across the 12 months ending September 2026, MSA’s share of searches among hard hat brands worldwide moved from 3% to 2.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top hard hat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MSA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Honeywell did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MSA | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Klein Tools | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Pyramex | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | 3M Peltor | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Honeywell | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Protector | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hard hat brands - Asked ChatGPT "Which hard hat brand should I buy?": 1. MSA, 2. Klein Tools, 3. Pyramex, 4. 3M Peltor - Asked ChatGPT "What are the best hard hat brands?": 1. Klein Tools, 2. MSA, 3. 3M Peltor, 4. Pyramex - Asked ChatGPT "What's the best hard hat brand for jobsite protection?": 1. MSA, 2. Klein Tools - Searched Google, AI Overview "best hard hat": 1. Pyramex, 2. MSA - Searched Google, AI Overview "construction hard hat": named none of the brands we track Not named in any answer: Honeywell and Protector. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hard hat brands worldwide in September 2026? - In September 2026, MSA lost share of searches among hard hat brands worldwide, from 3.3% to 2.7%. - Estimated monthly branded searches for Honeywell worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026. ## Month by month | Month | Honeywell estimated searches | Honeywell Share of Search | Honeywell rank | MSA estimated searches | MSA Share of Search | MSA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 74.8% | 1 | 22.2K | 3% | 4 | | Nov 2025 | 550K | 75.2% | 1 | 18.1K | 2.5% | 4 | | Dec 2025 | 450K | 68.5% | 1 | 18.1K | 2.8% | 4 | | Jan 2026 | 550K | 74.8% | 1 | 22.2K | 3% | 4 | | Feb 2026 | 450K | 71.3% | 1 | 22.2K | 3.5% | 3 | | Mar 2026 | 550K | 74.8% | 1 | 22.2K | 3% | 4 | | Apr 2026 | 450K | 70.8% | 1 | 22.2K | 3.5% | 4 | | May 2026 | 450K | 71.3% | 1 | 18.1K | 2.9% | 4 | | Jun 2026 | 550K | 75.2% | 1 | 22.2K | 3% | 3 | | Jul 2026 | 450K | 71.7% | 1 | 18.1K | 2.9% | 4 | | Aug 2026 | 450K | 67.6% | 1 | 22.2K | 3.3% | 4 | | Sep 2026 | 450K | 68% | 1 | 18.1K | 2.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Honeywell’s and MSA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Honeywell**: Measured on the search term “honeywell”. - **MSA**: Measured on the search term “msa safety”. - [Honeywell profile](/demand/global-en/brands/honeywell) - [MSA profile](/demand/global-en/brands/msa) - [All hard hat brands worldwide](/demand/global-en/categories/hard-hat-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Honeywell or MSA more popular in search? In September 2026, Honeywell had more branded searches than MSA among hard hat brands worldwide. Honeywell had about 450,000 branded searches, while MSA had 18,100. Honeywell made up 68% of all hard hat brand searches we track, and MSA accounted for 2.7%. ## Cite this page Brandwave. "Honeywell vs MSA: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hard-hat-brands/compare/honeywell-vs-msa This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hard-hat-brands/compare/honeywell-vs-msa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.