---
title: "LaCie vs Samsung: Which is searched more?"
description: "Which is more popular in search, LaCie or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Hard drive brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hard-drive-brands/compare/lacie-vs-samsung"
publisher: "Brandwave"
---

# LaCie vs Samsung: Which is searched more?

Which is more popular in search, LaCie or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Hard drive brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: LaCie and Samsung
- **Competitive set**: Hard drive brands
- **Market**: Global
- **Month measured**: Sep 2026
- **LaCie Share of Search**: 2.2%
- **Samsung Share of Search**: 28.6%

## Which is more popular in search, LaCie or Samsung?

- In September 2026, Samsung had more branded searches than LaCie among hard drive brands worldwide. Samsung was estimated to have 352K branded searches compared to LaCie’s 27.1K, and held a 28.6% Share of Search versus LaCie’s 2.2%.
- Samsung was ahead of LaCie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LaCie’s estimated Share of Search among hard drive brands worldwide held steady at 2.2%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among hard drive brands worldwide moved from 37.2% to 28.6%, and its estimated monthly branded searches moved from 452K to 352K.

## How did search popularity change for hard drive brands worldwide in September 2026?

- In September 2026, LaCie gained estimated Share of Search among hard drive brands worldwide, from 1.5% to 2.2%.
- Samsung’s estimated Share of Search among hard drive brands worldwide has gained ground for 3 months in a row, from 24.9% to 28.6% in September 2026.

## Month by month

| Month | LaCie estimated searches | LaCie Share of Search | LaCie rank | Samsung estimated searches | Samsung Share of Search | Samsung rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 2.2% | 5 | 452K | 37.2% | 1 |
| Nov 2025 | 33.1K | 2.7% | 5 | 431K | 34.6% | 2 |
| Dec 2025 | 27.1K | 2.4% | 5 | 397K | 35.4% | 1 |
| Jan 2026 | 33.1K | 2.2% | 5 | 397K | 26.4% | 2 |
| Feb 2026 | 27.1K | 2% | 5 | 377K | 27.6% | 2 |
| Mar 2026 | 33.1K | 2.8% | 5 | 377K | 31.6% | 2 |
| Apr 2026 | 27.1K | 2.2% | 5 | 352K | 27.9% | 2 |
| May 2026 | 27.1K | 1.7% | 5 | 352K | 22.4% | 2 |
| Jun 2026 | 22.2K | 1.6% | 5 | 352K | 24.9% | 2 |
| Jul 2026 | 22.2K | 1.6% | 5 | 377K | 26.7% | 2 |
| Aug 2026 | 22.2K | 1.5% | 5 | 422K | 28.4% | 2 |
| Sep 2026 | 27.1K | 2.2% | 5 | 352K | 28.6% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using LaCie’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **LaCie**: Measured on the search term “lacie”.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.

- [LaCie profile](/demand/global-en/brands/lacie)
- [Samsung profile](/demand/global-en/brands/samsung)
- [All hard drive brands worldwide](/demand/global-en/categories/hard-drive-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, LaCie or Samsung?

In September 2026, Samsung had more branded searches than LaCie among hard drive brands worldwide. Samsung was estimated to have 352K branded searches compared to LaCie’s 27.1K, and held a 28.6% Share of Search versus LaCie’s 2.2%.

## Cite this page

Brandwave. "LaCie vs Samsung: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hard-drive-brands/compare/lacie-vs-samsung

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hard-drive-brands/compare/lacie-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.