--- title: "Hard drive brands: Which are searched most?" description: "Compare the hard drive brands people buy. Share of Search among SanDisk, Seagate, Western Digital, Samsung and LaCie, the hard drive brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hard-drive-brands" publisher: "Brandwave" --- # Hard drive brands: Which are searched most? Compare the hard drive brands people buy. Share of Search among SanDisk, Seagate, Western Digital, Samsung and LaCie, the hard drive brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Hard drive brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: SanDisk, 55.7% ## Which brand is most popular in search among hard drive brands worldwide? - In September 2026, SanDisk was the most searched among hard drive brands worldwide, with an estimated 550K branded searches and 55.7% estimated Share of Search within this set. - Seagate is in 2nd place, 39 percentage points behind at 16.7% Share of Search. - Across the 12 months ending September 2026, SanDisk’s estimated Share of Search among hard drive brands worldwide increased from 42.2% to 55.7%. - Across the 12 months ending September 2026, Seagate’s estimated Share of Search among hard drive brands worldwide decreased from 23.1% to 16.7%. - Across the 12 months ending September 2026, Western Digital’s estimated Share of Search among hard drive brands worldwide decreased from 18.9% to 13.7%. - Across the 12 months ending September 2026, Samsung’s estimated Share of Search among hard drive brands worldwide decreased from 12.6% to 11.1%. - Across the 12 months ending September 2026, SanDisk’s estimated Share of Search among hard drive brands worldwide peaked at 62.1% in May 2026 and was lowest at 42.2% in October 2025. - Across the 12 months ending September 2026, Seagate’s estimated Share of Search among hard drive brands worldwide peaked at 23.1% in October 2025 and was lowest at 14.7% in February 2026. - Across the 12 months ending September 2026, Western Digital’s estimated Share of Search among hard drive brands worldwide peaked at 21.9% in February 2026 and was lowest at 11.6% in July 2026. - Across the 12 months ending September 2026, Samsung’s estimated Share of Search among hard drive brands worldwide peaked at 14.2% in November 2025 and was lowest at 8.3% in May 2026. - Across the 12 months ending September 2026, LaCie’s estimated Share of Search among hard drive brands worldwide peaked at 3.5% in November 2025 and was lowest at 1.9% in August 2026. - Across the 12 months ending September 2026, LaCie held steady: its estimated Share of Search among hard drive brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [SanDisk vs Seagate: compare search popularity](/demand/global-en/compare/sandisk-vs-seagate): 55.7% against 16.7% Share of Search. - [SanDisk vs Western Digital: compare search popularity](/demand/global-en/compare/sandisk-vs-western-digital): 55.7% against 13.7% Share of Search. - [SanDisk vs Samsung: compare search popularity](/demand/global-en/compare/samsung-vs-sandisk): 55.7% against 11.1% Share of Search. - [SanDisk vs LaCie: compare search popularity](/demand/global-en/compare/lacie-vs-sandisk): 55.7% against 2.7% Share of Search. - [Seagate vs Western Digital: compare search popularity](/demand/global-en/compare/seagate-vs-western-digital): 16.7% against 13.7% Share of Search. - [Seagate vs Samsung: compare search popularity](/demand/global-en/compare/samsung-vs-seagate): 16.7% against 11.1% Share of Search. - [Seagate vs LaCie: compare search popularity](/demand/global-en/compare/lacie-vs-seagate): 16.7% against 2.7% Share of Search. - [Western Digital vs Samsung: compare search popularity](/demand/global-en/compare/samsung-vs-western-digital): 13.7% against 11.1% Share of Search. - [Western Digital vs LaCie: compare search popularity](/demand/global-en/compare/lacie-vs-western-digital): 13.7% against 2.7% Share of Search. - [Samsung vs LaCie: compare search popularity](/demand/global-en/compare/lacie-vs-samsung): 11.1% against 2.7% Share of Search. ## How did search popularity change for hard drive brands worldwide in September 2026? - In September 2026, LaCie gained estimated Share of Search among hard drive brands worldwide, from 1.9% to 2.7%. - In September 2026, SanDisk lost estimated Share of Search among hard drive brands worldwide, from 56.3% to 55.7%. - Estimated monthly branded searches for Western Digital worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. - Estimated monthly branded searches for Seagate worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | SanDisk | 55.7% | 550K | -18.3% | SanDisk | | 2 | Seagate | 16.7% | 165K | -17.9% | Seagate | | 3 | Western Digital | 13.7% | 135K | -18.2% | Western Digital | | 4 | Samsung | 11.1% | 110K | -18.5% | Samsung | | 5 | LaCie | 2.7% | 27.1K | +22.1% | LaCie | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | SanDisk | 368K | 42.2% | 1 | | Oct 2025 | Seagate | 201K | 23.1% | 2 | | Oct 2025 | Western Digital | 165K | 18.9% | 3 | | Oct 2025 | Samsung | 110K | 12.6% | 4 | | Oct 2025 | LaCie | 27.1K | 3.1% | 5 | | Nov 2025 | SanDisk | 450K | 47.5% | 1 | | Nov 2025 | Seagate | 165K | 17.4% | 2 | | Nov 2025 | Western Digital | 165K | 17.4% | 3 | | Nov 2025 | Samsung | 135K | 14.2% | 4 | | Nov 2025 | LaCie | 33.1K | 3.5% | 5 | | Dec 2025 | SanDisk | 368K | 44.1% | 1 | | Dec 2025 | Seagate | 165K | 19.8% | 2 | | Dec 2025 | Western Digital | 165K | 19.8% | 3 | | Dec 2025 | Samsung | 110K | 13.2% | 4 | | Dec 2025 | LaCie | 27.1K | 3.2% | 5 | | Jan 2026 | SanDisk | 673K | 55.2% | 1 | | Jan 2026 | Seagate | 201K | 16.5% | 2 | | Jan 2026 | Western Digital | 201K | 16.5% | 3 | | Jan 2026 | Samsung | 110K | 9% | 4 | | Jan 2026 | LaCie | 33.1K | 2.7% | 5 | | Feb 2026 | SanDisk | 550K | 49% | 1 | | Feb 2026 | Western Digital | 246K | 21.9% | 2 | | Feb 2026 | Seagate | 165K | 14.7% | 3 | | Feb 2026 | Samsung | 135K | 12% | 4 | | Feb 2026 | LaCie | 27.1K | 2.4% | 5 | | Mar 2026 | SanDisk | 450K | 47.5% | 1 | | Mar 2026 | Seagate | 165K | 17.4% | 2 | | Mar 2026 | Western Digital | 165K | 17.4% | 3 | | Mar 2026 | Samsung | 135K | 14.2% | 4 | | Mar 2026 | LaCie | 33.1K | 3.5% | 5 | | Apr 2026 | SanDisk | 550K | 54.1% | 1 | | Apr 2026 | Seagate | 165K | 16.2% | 2 | | Apr 2026 | Western Digital | 165K | 16.2% | 3 | | Apr 2026 | Samsung | 110K | 10.8% | 4 | | Apr 2026 | LaCie | 27.1K | 2.7% | 5 | | May 2026 | SanDisk | 823K | 62.1% | 1 | | May 2026 | Seagate | 201K | 15.2% | 2 | | May 2026 | Western Digital | 165K | 12.4% | 3 | | May 2026 | Samsung | 110K | 8.3% | 4 | | May 2026 | LaCie | 27.1K | 2% | 5 | | Jun 2026 | SanDisk | 673K | 57.5% | 1 | | Jun 2026 | Seagate | 201K | 17.2% | 2 | | Jun 2026 | Western Digital | 165K | 14.1% | 3 | | Jun 2026 | Samsung | 110K | 9.4% | 4 | | Jun 2026 | LaCie | 22.2K | 1.9% | 5 | | Jul 2026 | SanDisk | 673K | 57.7% | 1 | | Jul 2026 | Seagate | 201K | 17.2% | 2 | | Jul 2026 | Samsung | 135K | 11.6% | 3 | | Jul 2026 | Western Digital | 135K | 11.6% | 4 | | Jul 2026 | LaCie | 22.2K | 1.9% | 5 | | Aug 2026 | SanDisk | 673K | 56.3% | 1 | | Aug 2026 | Seagate | 201K | 16.8% | 2 | | Aug 2026 | Western Digital | 165K | 13.8% | 3 | | Aug 2026 | Samsung | 135K | 11.3% | 4 | | Aug 2026 | LaCie | 22.2K | 1.9% | 5 | | Sep 2026 | SanDisk | 550K | 55.7% | 1 | | Sep 2026 | Seagate | 165K | 16.7% | 2 | | Sep 2026 | Western Digital | 135K | 13.7% | 3 | | Sep 2026 | Samsung | 110K | 11.1% | 4 | | Sep 2026 | LaCie | 27.1K | 2.7% | 5 | ## What is being compared - **LaCie**: Measured on the search term “lacie”. - **Samsung**: Measured on the search term “samsung com”. - **SanDisk**: Measured on the search term “sandisk”. - **Seagate**: Measured on the search term “seagate”. - **Western Digital**: Measured on the search term “western digital”. - [LaCie](/demand/global-en/brands/lacie) - [Samsung](/demand/global-en/brands/samsung) - [SanDisk](/demand/global-en/brands/sandisk) - [Seagate](/demand/global-en/brands/seagate) - [Western Digital](/demand/global-en/brands/western-digital) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among hard drive brands worldwide? In September 2026, SanDisk was the most searched among hard drive brands worldwide, with an estimated 550K branded searches and 55.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Hard drive brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/hard-drive-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hard-drive-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.