--- title: "Handmade and print marketplaces: Which brands are most popular in search?" description: "Compare the marketplaces selling handmade, print and custom goods. Share of Search among Etsy, Zazzle and Society6, the handmade and print marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/handmade-marketplaces" publisher: "Brandwave" --- # Handmade and print marketplaces: Which brands are most popular in search? Compare the marketplaces selling handmade, print and custom goods. Share of Search among Etsy, Zazzle and Society6, the handmade and print marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Handmade and print marketplaces - **Market**: Global - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Etsy, 97.5% ## Which brand is most popular in search among handmade and print marketplaces worldwide? - In August 2026, Etsy was the most searched among handmade and print marketplaces worldwide, with an estimated 20.4M branded searches and 97.5% estimated Share of Search within this set. - Zazzle is in 2nd place, 95.3 percentage points behind at 2.2% Share of Search. - Across the 11 months ending August 2026, Etsy’s estimated Share of Search among handmade and print marketplaces worldwide peaked at 97.9% in December 2025 and was lowest at 96.5% in April 2026. - Across the 11 months ending August 2026, Zazzle’s estimated Share of Search among handmade and print marketplaces worldwide peaked at 3.2% in April 2026 and was lowest at 1.8% in December 2025. - Across the 11 months ending August 2026, Etsy, Zazzle and Society6 held steady: their estimated Share of Search among handmade and print marketplaces worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Etsy vs Zazzle: compare search popularity](/demand/global-en/compare/etsy-vs-zazzle): 97.5% against 2.2% Share of Search. ## How did search popularity change for handmade and print marketplaces worldwide in August 2026? Nothing among handmade and print marketplaces moved beyond provider rounding in Aug 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Etsy | 97.5% | 20.4M | +22.9% | Etsy | | 2 | Zazzle | 2.2% | 450K | +22.3% | Zazzle | | 3 | Society6 | 0.35% | 74K | +22.3% | Society6 | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Etsy | 20.4M | 97.5% | 1 | | Oct 2025 | Zazzle | 450K | 2.2% | 2 | | Oct 2025 | Society6 | 74K | 0.35% | 3 | | Nov 2025 | Etsy | 24.9M | 97.5% | 1 | | Nov 2025 | Zazzle | 550K | 2.2% | 2 | | Nov 2025 | Society6 | 90.5K | 0.35% | 3 | | Dec 2025 | Etsy | 24.9M | 97.9% | 1 | | Dec 2025 | Zazzle | 450K | 1.8% | 2 | | Dec 2025 | Society6 | 90.5K | 0.36% | 3 | | Jan 2026 | Etsy | 20.4M | 97.4% | 1 | | Jan 2026 | Zazzle | 450K | 2.1% | 2 | | Jan 2026 | Society6 | 90.5K | 0.43% | 3 | | Feb 2026 | Etsy | 16.6M | 97% | 1 | | Feb 2026 | Zazzle | 450K | 2.6% | 2 | | Feb 2026 | Society6 | 60.5K | 0.35% | 3 | | Mar 2026 | Etsy | 20.4M | 97% | 1 | | Mar 2026 | Zazzle | 550K | 2.6% | 2 | | Mar 2026 | Society6 | 74K | 0.35% | 3 | | Apr 2026 | Etsy | 16.6M | 96.5% | 1 | | Apr 2026 | Zazzle | 550K | 3.2% | 2 | | Apr 2026 | Society6 | 60.5K | 0.35% | 3 | | May 2026 | Etsy | 20.4M | 97.6% | 1 | | May 2026 | Zazzle | 450K | 2.2% | 2 | | May 2026 | Society6 | 60.5K | 0.29% | 3 | | Jun 2026 | Etsy | 16.6M | 97.5% | 1 | | Jun 2026 | Zazzle | 368K | 2.2% | 2 | | Jun 2026 | Society6 | 60.5K | 0.36% | 3 | | Jul 2026 | Etsy | 16.6M | 97.5% | 1 | | Jul 2026 | Zazzle | 368K | 2.2% | 2 | | Jul 2026 | Society6 | 60.5K | 0.36% | 3 | | Aug 2026 | Etsy | 20.4M | 97.5% | 1 | | Aug 2026 | Zazzle | 450K | 2.2% | 2 | | Aug 2026 | Society6 | 74K | 0.35% | 3 | | Sep 2026 | Etsy | — | — | — | | Sep 2026 | Society6 | — | — | — | | Sep 2026 | Zazzle | — | — | — | ## What is being compared - **Etsy**: Measured on the search term “etsy”. - **Society6**: Measured on the search term “society6”. - **Zazzle**: Measured on the search term “zazzle”. - [Etsy](/demand/global-en/brands/etsy) - [Society6](/demand/global-en/brands/society6) - [Zazzle](/demand/global-en/brands/zazzle) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among handmade and print marketplaces worldwide? In August 2026, Etsy was the most searched among handmade and print marketplaces worldwide, with an estimated 20.4M branded searches and 97.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Handmade and print marketplaces: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/handmade-marketplaces This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/handmade-marketplaces. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.