--- title: "Black+Decker vs Shark: Which is searched more?" description: "Is Black+Decker or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handheld vacuum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/handheld-vacuum-brands/compare/black-and-decker-vs-shark" publisher: "Brandwave" --- # Black+Decker vs Shark: Which is searched more? Is Black+Decker or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handheld vacuum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black+Decker and Shark - **Competitive set**: Handheld vacuum brands - **Market**: Global - **Month measured**: Sep 2026 - **Black+Decker Share of Search**: 3.1% - **Shark Share of Search**: 5.3% ## Is Black+Decker or Shark more popular in search? - In September 2026, Shark had more branded searches than Black+Decker among handheld vacuum brands worldwide. Shark had about 375,000 branded searches, while Black+Decker had 220,000. Shark made up 5.3% of all handheld vacuum brand searches we track, and Black+Decker accounted for 3.1%. - Shark was ahead of Black+Decker in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Black+Decker’s share of searches among handheld vacuum brands worldwide moved from 3.5% to 3.1%, and its estimated monthly branded searches moved from 245K to 220K. - Across the 12 months ending September 2026, Shark’s share of searches among handheld vacuum brands worldwide held steady at 5.3%, and its estimated monthly branded searches moved from 373K to 375K. ## Top handheld vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Black+Decker and Shark showed up in all five answers. Shark was listed before Black+Decker in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shark | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Black+Decker | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dyson | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | BISSELL | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | DeWalt | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Hoover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eufy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about handheld vacuum brands - Asked ChatGPT "Which handheld vacuum brand should I buy?": 1. Shark, 2. Black+Decker, 3. BISSELL - Asked ChatGPT "What are the best handheld vacuum brands?": 1. Shark, 2. Dyson, 3. Black+Decker, 4. BISSELL - Asked ChatGPT "What's the best handheld vacuum brand for quick car cleanups?": 1. Shark, 2. Black+Decker, 3. Dyson - Searched Google, AI Overview "best handheld vacuum": 1. Shark, 2. Black+Decker, 3. DeWalt, 4. BISSELL - Searched Google, AI Overview "cordless handheld vacuum": 1. Shark, 2. Dyson, 3. Black+Decker Not named in any answer: Hoover, Miele and Eufy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for handheld vacuum brands worldwide in September 2026? - In September 2026, Shark lost share of searches among handheld vacuum brands worldwide, from 6.1% to 5.3%. - Estimated monthly branded searches for Black+Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026. ## Month by month | Month | Black+Decker estimated searches | Black+Decker Share of Search | Black+Decker rank | Shark estimated searches | Shark Share of Search | Shark rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 245K | 3.5% | 6 | 373K | 5.3% | 3 | | Nov 2025 | 270K | 2.7% | 6 | 457K | 4.6% | 3 | | Dec 2025 | 245K | 2.9% | 6 | 457K | 5.4% | 3 | | Jan 2026 | 220K | 3.1% | 6 | 373K | 5.3% | 3 | | Feb 2026 | 201K | 3.4% | 6 | 306K | 5.1% | 3 | | Mar 2026 | 220K | 3.6% | 6 | 373K | 6.1% | 3 | | Apr 2026 | 220K | 3.7% | 6 | 306K | 5.1% | 3 | | May 2026 | 270K | 4.5% | 5 | 373K | 6.2% | 3 | | Jun 2026 | 245K | 4.1% | 6 | 306K | 5.2% | 3 | | Jul 2026 | 220K | 4.4% | 6 | 306K | 6.1% | 3 | | Aug 2026 | 220K | 3.6% | 6 | 375K | 6.1% | 3 | | Sep 2026 | 220K | 3.1% | 6 | 375K | 5.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Black+Decker’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black+Decker**: Measured on the search terms “black and decker” and “blackdecker”, summed into one figure. - **Shark**: Measured on the search terms “shark vacuum” and “vacuum shark”, summed into one figure. - [Black+Decker profile](/demand/global-en/brands/black-and-decker) - [Shark profile](/demand/global-en/brands/shark) - [All handheld vacuum brands worldwide](/demand/global-en/categories/handheld-vacuum-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black+Decker or Shark more popular in search? In September 2026, Shark had more branded searches than Black+Decker among handheld vacuum brands worldwide. Shark had about 375,000 branded searches, while Black+Decker had 220,000. Shark made up 5.3% of all handheld vacuum brand searches we track, and Black+Decker accounted for 3.1%. ## Cite this page Brandwave. "Black+Decker vs Shark: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/handheld-vacuum-brands/compare/black-and-decker-vs-shark This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/handheld-vacuum-brands/compare/black-and-decker-vs-shark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.