---
title: "Handheld vacuum brands: Which are searched most?"
description: "Compare the handheld vacuum brands people buy. Share of Search among Dyson, DeWalt, BISSELL, Hoover, Black and Decker, Miele and Eufy, the handheld vacuum brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/handheld-vacuum-brands"
publisher: "Brandwave"
---

# Handheld vacuum brands: Which are searched most?

Compare the handheld vacuum brands people buy. Share of Search among Dyson, DeWalt, BISSELL, Hoover, Black and Decker, Miele and Eufy, the handheld vacuum brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Handheld vacuum brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dyson, 74.9%

## Which brand is most popular in search among handheld vacuum brands worldwide?

- In September 2026, Dyson was the most searched among handheld vacuum brands worldwide, with an estimated 5M branded searches and 74.9% estimated Share of Search within this set.
- DeWalt is in 2nd place, 64.8 percentage points behind at 10.1% Share of Search.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among handheld vacuum brands worldwide peaked at 78.3% in November 2025 and was lowest at 70.7% in August 2026.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among handheld vacuum brands worldwide peaked at 12% in June 2026 and was lowest at 8.6% in November 2025.
- Across the 12 months ending September 2026, BISSELL’s estimated Share of Search among handheld vacuum brands worldwide peaked at 6.4% in March 2026 and was lowest at 3.8% in December 2025.
- Across the 12 months ending September 2026, Hoover’s estimated Share of Search among handheld vacuum brands worldwide peaked at 5.5% in January 2026 and was lowest at 3.9% in November 2025.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among handheld vacuum brands worldwide peaked at 4.7% in May 2026 and was lowest at 2.8% in November 2025.
- Across the 12 months ending September 2026, Dyson, DeWalt, BISSELL, Hoover, Black and Decker, Miele and Eufy held steady: their estimated Share of Search among handheld vacuum brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Dyson vs DeWalt: compare search popularity](/demand/global-en/compare/dewalt-vs-dyson): 74.9% against 10.1% Share of Search.
- [Dyson vs BISSELL: compare search popularity](/demand/global-en/compare/bissell-vs-dyson): 74.9% against 5.5% Share of Search.
- [Dyson vs Hoover: compare search popularity](/demand/global-en/compare/dyson-vs-hoover): 74.9% against 4.5% Share of Search.
- [Dyson vs Black and Decker: compare search popularity](/demand/global-en/compare/black-and-decker-vs-dyson): 74.9% against 3.3% Share of Search.
- [DeWalt vs BISSELL: compare search popularity](/demand/global-en/compare/bissell-vs-dewalt): 10.1% against 5.5% Share of Search.
- [DeWalt vs Hoover: compare search popularity](/demand/global-en/compare/dewalt-vs-hoover): 10.1% against 4.5% Share of Search.
- [DeWalt vs Black and Decker: compare search popularity](/demand/global-en/compare/black-and-decker-vs-dewalt): 10.1% against 3.3% Share of Search.
- [BISSELL vs Hoover: compare search popularity](/demand/global-en/compare/bissell-vs-hoover): 5.5% against 4.5% Share of Search.
- [BISSELL vs Black and Decker: compare search popularity](/demand/global-en/compare/bissell-vs-black-and-decker): 5.5% against 3.3% Share of Search.
- [Hoover vs Black and Decker: compare search popularity](/demand/global-en/compare/black-and-decker-vs-hoover): 4.5% against 3.3% Share of Search.

## How did search popularity change for handheld vacuum brands worldwide in September 2026?

- In September 2026, Dyson gained estimated Share of Search among handheld vacuum brands worldwide, from 70.7% to 74.9%.
- In September 2026, DeWalt lost estimated Share of Search among handheld vacuum brands worldwide, from 11.6% to 10.1%.
- In September 2026, BISSELL lost estimated Share of Search among handheld vacuum brands worldwide, from 6.4% to 5.5%.
- In September 2026, Hoover lost estimated Share of Search among handheld vacuum brands worldwide, from 5.2% to 4.5%.
- In September 2026, Miele lost estimated Share of Search among handheld vacuum brands worldwide, from 2.3% to 1.7%.
- In September 2026, Black and Decker lost estimated Share of Search among handheld vacuum brands worldwide, from 3.8% to 3.3%.
- Estimated monthly branded searches for Eufy worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dyson | 74.9% | 5M | +22.2% | Dyson |
| 2 | DeWalt | 10.1% | 673K | 0.0% | DeWalt |
| 3 | BISSELL | 5.5% | 368K | 0.0% | BISSELL |
| 4 | Hoover | 4.5% | 301K | 0.0% | Hoover |
| 5 | Black and Decker | 3.3% | 220K | 0.0% | Black and Decker |
| 6 | Miele | 1.7% | 111K | -18.4% | Miele |
| 7 | Eufy | 0.01% | 720 | -18.2% | Anker |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dyson | 5M | 74.6% | 1 |
| Oct 2025 | DeWalt | 673K | 10% | 2 |
| Oct 2025 | BISSELL | 368K | 5.5% | 3 |
| Oct 2025 | Hoover | 301K | 4.5% | 4 |
| Oct 2025 | Black and Decker | 245K | 3.7% | 5 |
| Oct 2025 | Miele | 111K | 1.7% | 6 |
| Oct 2025 | Eufy | 1K | 0.01% | 7 |
| Nov 2025 | Dyson | 7.5M | 78.3% | 1 |
| Nov 2025 | DeWalt | 823K | 8.6% | 2 |
| Nov 2025 | BISSELL | 450K | 4.7% | 3 |
| Nov 2025 | Hoover | 368K | 3.9% | 4 |
| Nov 2025 | Black and Decker | 270K | 2.8% | 5 |
| Nov 2025 | Miele | 166K | 1.7% | 6 |
| Nov 2025 | Eufy | 1K | 0.01% | 7 |
| Dec 2025 | Dyson | 6.1M | 76.3% | 1 |
| Dec 2025 | DeWalt | 823K | 10.3% | 2 |
| Dec 2025 | Hoover | 368K | 4.6% | 3 |
| Dec 2025 | BISSELL | 301K | 3.8% | 4 |
| Dec 2025 | Black and Decker | 245K | 3.1% | 5 |
| Dec 2025 | Miele | 166K | 2.1% | 6 |
| Dec 2025 | Eufy | 1K | 0.01% | 7 |
| Jan 2026 | Dyson | 5M | 74.6% | 1 |
| Jan 2026 | DeWalt | 673K | 10% | 2 |
| Jan 2026 | Hoover | 368K | 5.5% | 3 |
| Jan 2026 | BISSELL | 301K | 4.5% | 4 |
| Jan 2026 | Black and Decker | 220K | 3.3% | 5 |
| Jan 2026 | Miele | 136K | 2% | 6 |
| Jan 2026 | Eufy | 880 | 0.01% | 7 |
| Feb 2026 | Dyson | 4.1M | 72% | 1 |
| Feb 2026 | DeWalt | 673K | 11.9% | 2 |
| Feb 2026 | BISSELL | 301K | 5.3% | 3 |
| Feb 2026 | Hoover | 301K | 5.3% | 4 |
| Feb 2026 | Black and Decker | 201K | 3.5% | 5 |
| Feb 2026 | Miele | 111K | 2% | 6 |
| Feb 2026 | Eufy | 720 | 0.01% | 7 |
| Mar 2026 | Dyson | 4.1M | 70.7% | 1 |
| Mar 2026 | DeWalt | 673K | 11.6% | 2 |
| Mar 2026 | BISSELL | 368K | 6.4% | 3 |
| Mar 2026 | Hoover | 301K | 5.2% | 4 |
| Mar 2026 | Black and Decker | 220K | 3.8% | 5 |
| Mar 2026 | Miele | 136K | 2.3% | 6 |
| Mar 2026 | Eufy | 720 | 0.01% | 7 |
| Apr 2026 | Dyson | 4.1M | 71.8% | 1 |
| Apr 2026 | DeWalt | 673K | 11.8% | 2 |
| Apr 2026 | BISSELL | 301K | 5.3% | 3 |
| Apr 2026 | Hoover | 301K | 5.3% | 4 |
| Apr 2026 | Black and Decker | 220K | 3.9% | 5 |
| Apr 2026 | Miele | 111K | 1.9% | 6 |
| Apr 2026 | Eufy | 720 | 0.01% | 7 |
| May 2026 | Dyson | 4.1M | 71.9% | 1 |
| May 2026 | DeWalt | 673K | 11.8% | 2 |
| May 2026 | Hoover | 301K | 5.3% | 3 |
| May 2026 | Black and Decker | 270K | 4.7% | 4 |
| May 2026 | BISSELL | 246K | 4.3% | 5 |
| May 2026 | Miele | 111K | 2% | 6 |
| May 2026 | Eufy | 720 | 0.01% | 7 |
| Jun 2026 | Dyson | 4.1M | 72.9% | 1 |
| Jun 2026 | DeWalt | 673K | 12% | 2 |
| Jun 2026 | BISSELL | 246K | 4.4% | 3 |
| Jun 2026 | Hoover | 246K | 4.4% | 4 |
| Jun 2026 | Black and Decker | 245K | 4.4% | 5 |
| Jun 2026 | Miele | 111K | 2% | 6 |
| Jun 2026 | Eufy | 720 | 0.01% | 7 |
| Jul 2026 | Dyson | 3.4M | 70.9% | 1 |
| Jul 2026 | DeWalt | 550K | 11.6% | 2 |
| Jul 2026 | BISSELL | 246K | 5.2% | 3 |
| Jul 2026 | Hoover | 246K | 5.2% | 4 |
| Jul 2026 | Black and Decker | 220K | 4.7% | 5 |
| Jul 2026 | Miele | 111K | 2.3% | 6 |
| Jul 2026 | Eufy | 720 | 0.02% | 7 |
| Aug 2026 | Dyson | 4.1M | 70.7% | 1 |
| Aug 2026 | DeWalt | 673K | 11.6% | 2 |
| Aug 2026 | BISSELL | 368K | 6.4% | 3 |
| Aug 2026 | Hoover | 301K | 5.2% | 4 |
| Aug 2026 | Black and Decker | 220K | 3.8% | 5 |
| Aug 2026 | Miele | 136K | 2.3% | 6 |
| Aug 2026 | Eufy | 880 | 0.02% | 7 |
| Sep 2026 | Dyson | 5M | 74.9% | 1 |
| Sep 2026 | DeWalt | 673K | 10.1% | 2 |
| Sep 2026 | BISSELL | 368K | 5.5% | 3 |
| Sep 2026 | Hoover | 301K | 4.5% | 4 |
| Sep 2026 | Black and Decker | 220K | 3.3% | 5 |
| Sep 2026 | Miele | 111K | 1.7% | 6 |
| Sep 2026 | Eufy | 720 | 0.01% | 7 |

## What is being compared

- **BISSELL**: Measured on the search term “bissell”.
- **Black and Decker**: Measured on the search terms “black and decker” and “blackdecker”, summed into one figure.
- **DeWalt**: Measured on the search term “dewalt”.
- **Dyson**: Measured on the search term “dyson”.
- **Eufy**: Measured on the search term “eufy handheld vacuum”.
- **Hoover**: Measured on the search term “hoover”.
- **Miele**: Measured on the search terms “miele com” and “miele vacuum”, summed into one figure.

- [BISSELL](/demand/global-en/brands/bissell)
- [Black and Decker](/demand/global-en/brands/black-and-decker)
- [DeWalt](/demand/global-en/brands/dewalt)
- [Dyson](/demand/global-en/brands/dyson)
- [Eufy](/demand/global-en/brands/eufy)
- [Hoover](/demand/global-en/brands/hoover)
- [Miele](/demand/global-en/brands/miele)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among handheld vacuum brands worldwide?

In September 2026, Dyson was the most searched among handheld vacuum brands worldwide, with an estimated 5M branded searches and 74.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Handheld vacuum brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/handheld-vacuum-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/handheld-vacuum-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.