---
title: "Handheld POS brands: Which are searched most?"
description: "Compare the handheld pos brands people buy. Share of Search among ALOHA, Toast, Clover and Square, the handheld POS brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/handheld-pos-brands"
publisher: "Brandwave"
---

# Handheld POS brands: Which are searched most?

Compare the handheld pos brands people buy. Share of Search among ALOHA, Toast, Clover and Square, the handheld POS brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Handheld POS brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: ALOHA, 42.6%

## Which brand is most popular in search among handheld POS brands worldwide?

- In September 2026, ALOHA was the most searched among handheld POS brands worldwide, with an estimated 60.5K branded searches and 42.6% estimated Share of Search within this set.
- Toast is in 2nd place, 13.4 percentage points behind at 29.2% Share of Search.
- Across the 12 months ending September 2026, ALOHA’s estimated Share of Search among handheld POS brands worldwide increased from 34.6% to 42.6%.
- Across the 12 months ending September 2026, Toast’s estimated Share of Search among handheld POS brands worldwide decreased from 34.9% to 29.2%.
- Across the 12 months ending September 2026, Clover’s estimated Share of Search among handheld POS brands worldwide decreased from 30.4% to 28.1%.
- Across the 12 months ending September 2026, ALOHA’s estimated Share of Search among handheld POS brands worldwide peaked at 44% in May 2026 and was lowest at 30.6% in December 2025.
- Across the 12 months ending September 2026, Toast’s estimated Share of Search among handheld POS brands worldwide peaked at 38.2% in December 2025 and was lowest at 29% in August 2026.
- Across the 12 months ending September 2026, Clover’s estimated Share of Search among handheld POS brands worldwide peaked at 32.8% in November 2025 and was lowest at 26.1% in May 2026.
- Across the 12 months ending September 2026, ALOHA rose from 2nd to 1st among handheld POS brands worldwide.
- Across the 12 months ending September 2026, Toast fell from 1st to 2nd among handheld POS brands worldwide.
- Across the 12 months ending September 2026, Square held steady: its estimated Share of Search among handheld POS brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [ALOHA vs Toast: compare search popularity](/demand/global-en/compare/aloha-vs-toast): 42.6% against 29.2% Share of Search.
- [ALOHA vs Clover: compare search popularity](/demand/global-en/compare/aloha-vs-clover): 42.6% against 28.1% Share of Search.
- [Toast vs Clover: compare search popularity](/demand/global-en/compare/clover-vs-toast): 29.2% against 28.1% Share of Search.

## How did search popularity change for handheld POS brands worldwide in September 2026?

- In September 2026, ALOHA gained estimated Share of Search among handheld POS brands worldwide, from 41.9% to 42.6%.
- In September 2026, Clover lost estimated Share of Search among handheld POS brands worldwide, from 29% to 28.1%.
- Estimated monthly branded searches for Square worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.
- Estimated monthly branded searches for Toast worldwide fell 16.7% over 12 measured months, from 49.9K to 41.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ALOHA | 42.6% | 60.5K | 0.0% | ALOHA |
| 2 | Toast | 29.2% | 41.5K | -0.8% | Toast |
| 3 | Clover | 28.1% | 40K | -4.4% | Fiserv |
| 4 | Square | 0.1% | 140 | +27.3% | Block |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Toast | 49.9K | 34.9% | 1 |
| Oct 2025 | ALOHA | 49.5K | 34.6% | 2 |
| Oct 2025 | Clover | 43.5K | 30.4% | 3 |
| Oct 2025 | Square | 170 | 0.12% | 4 |
| Nov 2025 | Toast | 41.2K | 33.8% | 1 |
| Nov 2025 | ALOHA | 40.5K | 33.3% | 2 |
| Nov 2025 | Clover | 39.9K | 32.8% | 3 |
| Nov 2025 | Square | 110 | 0.09% | 4 |
| Dec 2025 | Toast | 41.3K | 38.2% | 1 |
| Dec 2025 | Clover | 33.7K | 31.2% | 2 |
| Dec 2025 | ALOHA | 33.1K | 30.6% | 3 |
| Dec 2025 | Square | 90 | 0.08% | 4 |
| Jan 2026 | Toast | 49.9K | 34.9% | 1 |
| Jan 2026 | ALOHA | 49.5K | 34.6% | 2 |
| Jan 2026 | Clover | 43.7K | 30.5% | 3 |
| Jan 2026 | Square | 90 | 0.06% | 4 |
| Feb 2026 | ALOHA | 49.5K | 34.8% | 1 |
| Feb 2026 | Toast | 48.7K | 34.2% | 2 |
| Feb 2026 | Clover | 44K | 30.9% | 3 |
| Feb 2026 | Square | 110 | 0.08% | 4 |
| Mar 2026 | Toast | 50.5K | 33.9% | 1 |
| Mar 2026 | ALOHA | 49.5K | 33.2% | 2 |
| Mar 2026 | Clover | 48.8K | 32.8% | 3 |
| Mar 2026 | Square | 170 | 0.11% | 4 |
| Apr 2026 | ALOHA | 60.5K | 38.9% | 1 |
| Apr 2026 | Toast | 50.3K | 32.3% | 2 |
| Apr 2026 | Clover | 44.7K | 28.7% | 3 |
| Apr 2026 | Square | 110 | 0.07% | 4 |
| May 2026 | ALOHA | 74K | 44% | 1 |
| May 2026 | Toast | 50.2K | 29.8% | 2 |
| May 2026 | Clover | 43.8K | 26.1% | 3 |
| May 2026 | Square | 140 | 0.08% | 4 |
| Jun 2026 | ALOHA | 60.5K | 39.4% | 1 |
| Jun 2026 | Toast | 48.9K | 31.9% | 2 |
| Jun 2026 | Clover | 43.8K | 28.6% | 3 |
| Jun 2026 | Square | 140 | 0.09% | 4 |
| Jul 2026 | ALOHA | 60.5K | 41.4% | 1 |
| Jul 2026 | Toast | 43.1K | 29.6% | 2 |
| Jul 2026 | Clover | 42.2K | 28.9% | 3 |
| Jul 2026 | Square | 110 | 0.08% | 4 |
| Aug 2026 | ALOHA | 60.5K | 41.9% | 1 |
| Aug 2026 | Toast | 41.9K | 29% | 2 |
| Aug 2026 | Clover | 41.9K | 29% | 3 |
| Aug 2026 | Square | 110 | 0.08% | 4 |
| Sep 2026 | ALOHA | 60.5K | 42.6% | 1 |
| Sep 2026 | Toast | 41.5K | 29.2% | 2 |
| Sep 2026 | Clover | 40K | 28.1% | 3 |
| Sep 2026 | Square | 140 | 0.1% | 4 |

## What is being compared

- **ALOHA**: Measured on the search terms “aloha bars” and “aloha protein powder”, summed into one figure.
- **Clover**: Measured on the search terms “clover devices”, “clover flex pos”, “clover flex screen”, “clover flex terminal”, “clover go pos”, “clover machine”, “clover point of sale”, “clover point of sale devices”, “clover point of sale systems”, “clover pos”, “clover pos demo”, “clover pos device”, “clover pos devices”, “clover pos fees”, “clover pos flex”, “clover pos handheld”, “clover pos hardware”, “clover pos machine”, “clover pos printer”, “clover pos rates”, “clover pos sales”, “clover pos scale”, “clover pos system”, “clover pos systems”, “clover pos terminal”, “clover station”, “clover station duo”, “clover station pro”, “clover station restaurant”, “clover system”, “clover system pos”, “clover terminal”, “pos clover”, “pos clover system” and “the clover station”, summed into one figure.
- **Square**: Measured on the search term “handheld square terminal”.
- **Toast**: Measured on the search terms “handheld toast pos”, “pos toast”, “pos toast system”, “pos toasttab”, “toast point of sale”, “toast point of sale system”, “toast pos”, “toast pos app”, “toast pos company”, “toast pos demo”, “toast pos fees”, “toast pos handheld”, “toast pos hardware”, “toast pos kiosk”, “toast pos menu”, “toast pos printer”, “toast pos restaurant”, “toast pos sales”, “toast pos screen”, “toast pos software”, “toast pos system”, “toast pos systems”, “toast pos terminal”, “toast pos training”, “toast restaurant pos”, “toast tab pos” and “toasttab pos”, summed into one figure.

- [ALOHA](/demand/global-en/brands/aloha)
- [Clover](/demand/global-en/brands/clover)
- [Square](/demand/global-en/brands/square)
- [Toast](/demand/global-en/brands/toast)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among handheld POS brands worldwide?

In September 2026, ALOHA was the most searched among handheld POS brands worldwide, with an estimated 60.5K branded searches and 42.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Handheld POS brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/handheld-pos-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/handheld-pos-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.