--- title: "Handheld gaming PC brands: Which are searched most?" description: "Compare the handheld gaming pc brands people buy. Share of Search among Steam Deck, ROG Ally, Lenovo Legion Go, Ayaneo and MSI Claw, the handheld gaming PC brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/handheld-gaming-pc-brands" publisher: "Brandwave" --- # Handheld gaming PC brands: Which are searched most? Compare the handheld gaming pc brands people buy. Share of Search among Steam Deck, ROG Ally, Lenovo Legion Go, Ayaneo and MSI Claw, the handheld gaming PC brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Handheld gaming PC brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Steam Deck, 79.7% ## Which brand is most popular in search among handheld gaming PC brands worldwide? - In September 2026, Steam Deck was the most searched among handheld gaming PC brands worldwide, with an estimated 2M branded searches and 79.7% estimated Share of Search within this set. - ROG Ally is in 2nd place, 70.2 percentage points behind at 9.6% Share of Search. - Across the 12 months ending September 2026, Steam Deck’s estimated Share of Search among handheld gaming PC brands worldwide increased from 76.3% to 79.7%. - Across the 12 months ending September 2026, ROG Ally’s estimated Share of Search among handheld gaming PC brands worldwide decreased from 11.2% to 9.6%. - Across the 12 months ending September 2026, Lenovo Legion Go’s estimated Share of Search among handheld gaming PC brands worldwide decreased from 7.5% to 6.4%. - Across the 12 months ending September 2026, MSI Claw’s estimated Share of Search among handheld gaming PC brands worldwide decreased from 2.8% to 1.9%. - Across the 12 months ending September 2026, Steam Deck’s estimated Share of Search among handheld gaming PC brands worldwide peaked at 84% in November 2025 and was lowest at 76.3% in October 2025. - Across the 12 months ending September 2026, ROG Ally’s estimated Share of Search among handheld gaming PC brands worldwide peaked at 11.2% in October 2025 and was lowest at 7.4% in December 2025. - Across the 12 months ending September 2026, Lenovo Legion Go’s estimated Share of Search among handheld gaming PC brands worldwide peaked at 7.5% in October 2025 and was lowest at 4.7% in May 2026. - Across the 12 months ending September 2026, Ayaneo’s estimated Share of Search among handheld gaming PC brands worldwide peaked at 2.9% in February 2026 and was lowest at 1.8% in November 2025. - Across the 12 months ending September 2026, MSI Claw’s estimated Share of Search among handheld gaming PC brands worldwide peaked at 2.8% in October 2025 and was lowest at 1.7% in April 2026. - Across the 12 months ending September 2026, Ayaneo rose from 5th to 4th among handheld gaming PC brands worldwide. - Across the 12 months ending September 2026, MSI Claw fell from 4th to 5th among handheld gaming PC brands worldwide. ## Compare search popularity between leading brands - [Steam Deck vs ROG Ally: compare search popularity](/demand/global-en/compare/rog-ally-vs-steam-deck): 79.7% against 9.6% Share of Search. - [Steam Deck vs Lenovo Legion Go: compare search popularity](/demand/global-en/compare/lenovo-legion-go-vs-steam-deck): 79.7% against 6.4% Share of Search. - [Steam Deck vs Ayaneo: compare search popularity](/demand/global-en/compare/ayaneo-vs-steam-deck): 79.7% against 2.4% Share of Search. - [ROG Ally vs Lenovo Legion Go: compare search popularity](/demand/global-en/compare/lenovo-legion-go-vs-rog-ally): 9.6% against 6.4% Share of Search. - [ROG Ally vs Ayaneo: compare search popularity](/demand/global-en/compare/ayaneo-vs-rog-ally): 9.6% against 2.4% Share of Search. - [Lenovo Legion Go vs Ayaneo: compare search popularity](/demand/global-en/compare/ayaneo-vs-lenovo-legion-go): 6.4% against 2.4% Share of Search. ## How did search popularity change for handheld gaming PC brands worldwide in September 2026? - In September 2026, Steam Deck gained estimated Share of Search among handheld gaming PC brands worldwide, from 79% to 79.7%. - Estimated monthly branded searches for MSI Claw worldwide fell 45.3% over 12 measured months, from 90.5K to 49.5K in September 2026. - Estimated monthly branded searches for ROG Ally worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026. - Estimated monthly branded searches for Lenovo Legion Go worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026. - Estimated monthly branded searches for Ayaneo worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Steam Deck | 79.7% | 2M | 0.0% | Steam Deck | | 2 | ROG Ally | 9.6% | 246K | 0.0% | ROG Ally | | 3 | Lenovo Legion Go | 6.4% | 165K | 0.0% | Lenovo | | 4 | Ayaneo | 2.4% | 60.5K | -18.2% | Ayaneo | | 5 | MSI Claw | 1.9% | 49.5K | -18.2% | MSI Claw | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Steam Deck | 2.5M | 76.3% | 1 | | Oct 2025 | ROG Ally | 368K | 11.2% | 2 | | Oct 2025 | Lenovo Legion Go | 246K | 7.5% | 3 | | Oct 2025 | MSI Claw | 90.5K | 2.8% | 4 | | Oct 2025 | Ayaneo | 74K | 2.3% | 5 | | Nov 2025 | Steam Deck | 4.2M | 84% | 1 | | Nov 2025 | ROG Ally | 368K | 7.4% | 2 | | Nov 2025 | Lenovo Legion Go | 246K | 5% | 3 | | Nov 2025 | Ayaneo | 90.5K | 1.8% | 4 | | Nov 2025 | MSI Claw | 90.5K | 1.8% | 5 | | Dec 2025 | Steam Deck | 4.2M | 83.7% | 1 | | Dec 2025 | ROG Ally | 368K | 7.4% | 2 | | Dec 2025 | Lenovo Legion Go | 246K | 4.9% | 3 | | Dec 2025 | Ayaneo | 110K | 2.2% | 4 | | Dec 2025 | MSI Claw | 90.5K | 1.8% | 5 | | Jan 2026 | Steam Deck | 2.9M | 81.4% | 1 | | Jan 2026 | ROG Ally | 301K | 8.4% | 2 | | Jan 2026 | Lenovo Legion Go | 201K | 5.6% | 3 | | Jan 2026 | Ayaneo | 90.5K | 2.5% | 4 | | Jan 2026 | MSI Claw | 74K | 2.1% | 5 | | Feb 2026 | Steam Deck | 2.5M | 80.7% | 1 | | Feb 2026 | ROG Ally | 246K | 7.9% | 2 | | Feb 2026 | Lenovo Legion Go | 201K | 6.5% | 3 | | Feb 2026 | Ayaneo | 90.5K | 2.9% | 4 | | Feb 2026 | MSI Claw | 60.5K | 2% | 5 | | Mar 2026 | Steam Deck | 2.5M | 80.7% | 1 | | Mar 2026 | ROG Ally | 246K | 7.9% | 2 | | Mar 2026 | Lenovo Legion Go | 201K | 6.5% | 3 | | Mar 2026 | Ayaneo | 90.5K | 2.9% | 4 | | Mar 2026 | MSI Claw | 60.5K | 2% | 5 | | Apr 2026 | Steam Deck | 2.4M | 82% | 1 | | Apr 2026 | ROG Ally | 246K | 8.5% | 2 | | Apr 2026 | Lenovo Legion Go | 165K | 5.7% | 3 | | Apr 2026 | Ayaneo | 60.5K | 2.1% | 4 | | Apr 2026 | MSI Claw | 49.5K | 1.7% | 5 | | May 2026 | Steam Deck | 2.9M | 82.9% | 1 | | May 2026 | ROG Ally | 301K | 8.6% | 2 | | May 2026 | Lenovo Legion Go | 165K | 4.7% | 3 | | May 2026 | Ayaneo | 74K | 2.1% | 4 | | May 2026 | MSI Claw | 60.5K | 1.7% | 5 | | Jun 2026 | Steam Deck | 2.4M | 79.3% | 1 | | Jun 2026 | ROG Ally | 301K | 10% | 2 | | Jun 2026 | Lenovo Legion Go | 201K | 6.7% | 3 | | Jun 2026 | Ayaneo | 60.5K | 2% | 4 | | Jun 2026 | MSI Claw | 60.5K | 2% | 5 | | Jul 2026 | Steam Deck | 2M | 79% | 1 | | Jul 2026 | ROG Ally | 246K | 9.5% | 2 | | Jul 2026 | Lenovo Legion Go | 165K | 6.4% | 3 | | Jul 2026 | Ayaneo | 74K | 2.9% | 4 | | Jul 2026 | MSI Claw | 60.5K | 2.3% | 5 | | Aug 2026 | Steam Deck | 2M | 79% | 1 | | Aug 2026 | ROG Ally | 246K | 9.5% | 2 | | Aug 2026 | Lenovo Legion Go | 165K | 6.4% | 3 | | Aug 2026 | Ayaneo | 74K | 2.9% | 4 | | Aug 2026 | MSI Claw | 60.5K | 2.3% | 5 | | Sep 2026 | Steam Deck | 2M | 79.7% | 1 | | Sep 2026 | ROG Ally | 246K | 9.6% | 2 | | Sep 2026 | Lenovo Legion Go | 165K | 6.4% | 3 | | Sep 2026 | Ayaneo | 60.5K | 2.4% | 4 | | Sep 2026 | MSI Claw | 49.5K | 1.9% | 5 | ## What is being compared - **Ayaneo**: Measured on the search term “ayaneo”. - **Lenovo Legion Go**: Measured on the search term “lenovo legion go”. - **MSI Claw**: Measured on the search term “msi claw”. - **ROG Ally**: Measured on the search term “rog ally”. - **Steam Deck**: Measured on the search terms “steam deck” and “steamdeck”, summed into one figure. - [Ayaneo](/demand/global-en/brands/ayaneo) - [Lenovo Legion Go](/demand/global-en/brands/lenovo-legion-go) - [MSI Claw](/demand/global-en/brands/msi-claw) - [ROG Ally](/demand/global-en/brands/rog-ally) - [Steam Deck](/demand/global-en/brands/steam-deck) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among handheld gaming PC brands worldwide? In September 2026, Steam Deck was the most searched among handheld gaming PC brands worldwide, with an estimated 2M branded searches and 79.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Handheld gaming PC brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/handheld-gaming-pc-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/handheld-gaming-pc-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.