--- title: "Handbag brands: Which brands are most popular in search?" description: "Compare the handbag brands people buy. Share of Search among Coach, Gucci, Michael Kors, Louis Vuitton and Kate Spade, the handbag brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/handbag-brands" publisher: "Brandwave" --- # Handbag brands: Which brands are most popular in search? Compare the handbag brands people buy. Share of Search among Coach, Gucci, Michael Kors, Louis Vuitton and Kate Spade, the handbag brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Handbag brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Coach, 30.3% ## Which brand is most popular in search among handbag brands worldwide? - In August 2026, Coach was the most searched among handbag brands worldwide, with an estimated 3.4M branded searches and 30.3% estimated Share of Search within this set. - Gucci is in 2nd place, 5.5 percentage points behind at 24.8% Share of Search. - Across the 11 months ending August 2026, Coach’s estimated Share of Search among handbag brands worldwide increased from 17.6% to 30.3%. - Across the 11 months ending August 2026, Gucci’s estimated Share of Search among handbag brands worldwide decreased from 32.1% to 24.8%. - Across the 11 months ending August 2026, Michael Kors’ estimated Share of Search among handbag brands worldwide decreased from 26.3% to 24.8%. - Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among handbag brands worldwide decreased from 14.4% to 11%. - Across the 11 months ending August 2026, Kate Spade’s estimated Share of Search among handbag brands worldwide decreased from 9.6% to 9%. - Across the 11 months ending August 2026, Gucci’s estimated Share of Search among handbag brands worldwide peaked at 32.4% in March 2026 and was lowest at 24.8% in August 2026. - Across the 11 months ending August 2026, Michael Kors’ estimated Share of Search among handbag brands worldwide peaked at 30.3% in November 2025 and was lowest at 21.2% in May 2026. - Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among handbag brands worldwide peaked at 15.4% in February 2026 and was lowest at 11% in August 2026. - Across the 11 months ending August 2026, Kate Spade’s estimated Share of Search among handbag brands worldwide peaked at 13.5% in November 2025 and was lowest at 9% in August 2026. - Across the 11 months ending August 2026, Coach rose from 3rd to 1st among handbag brands worldwide. - Across the 11 months ending August 2026, Gucci fell from 1st to 2nd among handbag brands worldwide. - Across the 11 months ending August 2026, Michael Kors fell from 2nd to 3rd among handbag brands worldwide. ## Compare search popularity between leading brands - [Coach vs Gucci: compare search popularity](/demand/global-en/compare/coach-vs-gucci): 30.3% against 24.8% Share of Search. - [Coach vs Michael Kors: compare search popularity](/demand/global-en/compare/coach-vs-michael-kors): 30.3% against 24.8% Share of Search. - [Coach vs Louis Vuitton: compare search popularity](/demand/global-en/compare/coach-vs-louis-vuitton): 30.3% against 11% Share of Search. - [Coach vs Kate Spade: compare search popularity](/demand/global-en/compare/coach-vs-kate-spade): 30.3% against 9% Share of Search. - [Gucci vs Michael Kors: compare search popularity](/demand/global-en/compare/gucci-vs-michael-kors): 24.8% Share of Search each. - [Gucci vs Louis Vuitton: compare search popularity](/demand/global-en/compare/gucci-vs-louis-vuitton): 24.8% against 11% Share of Search. - [Gucci vs Kate Spade: compare search popularity](/demand/global-en/compare/gucci-vs-kate-spade): 24.8% against 9% Share of Search. - [Michael Kors vs Louis Vuitton: compare search popularity](/demand/global-en/compare/louis-vuitton-vs-michael-kors): 24.8% against 11% Share of Search. - [Michael Kors vs Kate Spade: compare search popularity](/demand/global-en/compare/kate-spade-vs-michael-kors): 24.8% against 9% Share of Search. - [Louis Vuitton vs Kate Spade: compare search popularity](/demand/global-en/compare/kate-spade-vs-louis-vuitton): 11% against 9% Share of Search. ## How did search popularity change for handbag brands worldwide in August 2026? - In August 2026, Coach gained estimated Share of Search among handbag brands worldwide, from 26.2% to 30.3%. - In August 2026, Gucci lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%. - In August 2026, Michael Kors lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%. - In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands worldwide, from 11.7% to 11%. - In August 2026, Kate Spade lost estimated Share of Search among handbag brands worldwide, from 9.6% to 9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Coach | 30.3% | 3.4M | +22.3% | Tapestry | | 2 | Gucci | 24.8% | 2.7M | 0.0% | Kering | | 3 | Michael Kors | 24.8% | 2.7M | 0.0% | Michael Kors | | 4 | Louis Vuitton | 11% | 1.2M | 0.0% | LVMH | | 5 | Kate Spade | 9% | 1M | 0.0% | Tapestry | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gucci | 3.4M | 32.1% | 1 | | Oct 2025 | Michael Kors | 2.7M | 26.3% | 2 | | Oct 2025 | Coach | 1.8M | 17.6% | 3 | | Oct 2025 | Louis Vuitton | 1.5M | 14.4% | 4 | | Oct 2025 | Kate Spade | 1M | 9.6% | 5 | | Nov 2025 | Michael Kors | 4.1M | 30.3% | 1 | | Nov 2025 | Gucci | 3.4M | 24.8% | 2 | | Nov 2025 | Coach | 2.7M | 20.3% | 3 | | Nov 2025 | Kate Spade | 1.8M | 13.5% | 4 | | Nov 2025 | Louis Vuitton | 1.5M | 11.1% | 5 | | Dec 2025 | Gucci | 4.1M | 26.9% | 1 | | Dec 2025 | Michael Kors | 4.1M | 26.9% | 2 | | Dec 2025 | Coach | 3.4M | 22.1% | 3 | | Dec 2025 | Kate Spade | 1.8M | 12% | 4 | | Dec 2025 | Louis Vuitton | 1.8M | 12% | 5 | | Jan 2026 | Gucci | 3.4M | 26.8% | 1 | | Jan 2026 | Michael Kors | 3.4M | 26.8% | 2 | | Jan 2026 | Coach | 2.7M | 21.9% | 3 | | Jan 2026 | Louis Vuitton | 1.8M | 14.7% | 4 | | Jan 2026 | Kate Spade | 1.2M | 9.8% | 5 | | Feb 2026 | Gucci | 2.7M | 28.2% | 1 | | Feb 2026 | Coach | 2.2M | 23% | 2 | | Feb 2026 | Michael Kors | 2.2M | 23% | 3 | | Feb 2026 | Louis Vuitton | 1.5M | 15.4% | 4 | | Feb 2026 | Kate Spade | 1M | 10.3% | 5 | | Mar 2026 | Gucci | 3.4M | 32.4% | 1 | | Mar 2026 | Coach | 2.2M | 21.7% | 2 | | Mar 2026 | Michael Kors | 2.2M | 21.7% | 3 | | Mar 2026 | Louis Vuitton | 1.5M | 14.5% | 4 | | Mar 2026 | Kate Spade | 1M | 9.7% | 5 | | Apr 2026 | Gucci | 3.4M | 32.4% | 1 | | Apr 2026 | Coach | 2.2M | 21.7% | 2 | | Apr 2026 | Michael Kors | 2.2M | 21.7% | 3 | | Apr 2026 | Louis Vuitton | 1.5M | 14.5% | 4 | | Apr 2026 | Kate Spade | 1M | 9.7% | 5 | | May 2026 | Gucci | 3.4M | 31.8% | 1 | | May 2026 | Coach | 2.2M | 21.2% | 2 | | May 2026 | Michael Kors | 2.2M | 21.2% | 3 | | May 2026 | Louis Vuitton | 1.5M | 14.2% | 4 | | May 2026 | Kate Spade | 1.2M | 11.6% | 5 | | Jun 2026 | Coach | 2.7M | 27.6% | 1 | | Jun 2026 | Gucci | 2.7M | 27.6% | 2 | | Jun 2026 | Michael Kors | 2.2M | 22.5% | 3 | | Jun 2026 | Louis Vuitton | 1.2M | 12.3% | 4 | | Jun 2026 | Kate Spade | 1M | 10.1% | 5 | | Jul 2026 | Coach | 2.7M | 26.2% | 1 | | Jul 2026 | Gucci | 2.7M | 26.2% | 2 | | Jul 2026 | Michael Kors | 2.7M | 26.2% | 3 | | Jul 2026 | Louis Vuitton | 1.2M | 11.7% | 4 | | Jul 2026 | Kate Spade | 1M | 9.6% | 5 | | Aug 2026 | Coach | 3.4M | 30.3% | 1 | | Aug 2026 | Gucci | 2.7M | 24.8% | 2 | | Aug 2026 | Michael Kors | 2.7M | 24.8% | 3 | | Aug 2026 | Louis Vuitton | 1.2M | 11% | 4 | | Aug 2026 | Kate Spade | 1M | 9% | 5 | | Sep 2026 | Coach | — | — | — | | Sep 2026 | Gucci | — | — | — | | Sep 2026 | Kate Spade | — | — | — | | Sep 2026 | Louis Vuitton | — | — | — | | Sep 2026 | Michael Kors | — | — | — | ## What is being compared - **Coach**: Measured on the search term “coach bag”. - **Gucci**: Measured on the search term “gucci”. - **Kate Spade**: Measured on the search term “kate spade”. - **Louis Vuitton**: Measured on the search term “lv”. - **Michael Kors**: Measured on the search term “michael kors”. - [Coach](/demand/global-en/brands/coach) - [Gucci](/demand/global-en/brands/gucci) - [Kate Spade](/demand/global-en/brands/kate-spade) - [Louis Vuitton](/demand/global-en/brands/louis-vuitton) - [Michael Kors](/demand/global-en/brands/michael-kors) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among handbag brands worldwide? In August 2026, Coach was the most searched among handbag brands worldwide, with an estimated 3.4M branded searches and 30.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Handbag brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/handbag-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/handbag-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.