---
title: "Craftsman vs Tekton: Which is searched more?"
description: "Is Craftsman or Tekton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hand-tool-brands/compare/craftsman-vs-tekton"
publisher: "Brandwave"
---

# Craftsman vs Tekton: Which is searched more?

Is Craftsman or Tekton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Craftsman and Tekton
- **Competitive set**: Hand tool brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Craftsman Share of Search**: 10.8%
- **Tekton Share of Search**: 2.7%

## Is Craftsman or Tekton more popular in search?

- In September 2026, Craftsman had more branded searches than Tekton among hand tool brands worldwide. Craftsman had about 301,000 branded searches, while Tekton had 74,000. Craftsman made up 10.8% of all hand tool brand searches we track, and Tekton accounted for 2.7%.
- Craftsman was ahead of Tekton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among hand tool brands worldwide moved from 7.9% to 10.8%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Tekton’s share of searches among hand tool brands worldwide moved from 1.9% to 2.7%, and its estimated monthly branded searches moved from 60.5K to 74K.

## How did search popularity change for hand tool brands worldwide in September 2026?

- In September 2026, Craftsman lost share of searches among hand tool brands worldwide, from 12.8% to 10.8%.
- In September 2026, Tekton lost share of searches among hand tool brands worldwide, from 3.2% to 2.7%.

## Month by month

| Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Tekton estimated searches | Tekton Share of Search | Tekton rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 7.9% | 2 | 60.5K | 1.9% | 6 |
| Nov 2025 | 246K | 7.9% | 2 | 60.5K | 1.9% | 7 |
| Dec 2025 | 301K | 9.4% | 2 | 60.5K | 1.9% | 7 |
| Jan 2026 | 301K | 10.9% | 2 | 60.5K | 2.2% | 7 |
| Feb 2026 | 368K | 13.1% | 2 | 60.5K | 2.2% | 6 |
| Mar 2026 | 450K | 15.4% | 2 | 60.5K | 2.1% | 7 |
| Apr 2026 | 368K | 13.1% | 2 | 60.5K | 2.2% | 6 |
| May 2026 | 368K | 13.2% | 2 | 60.5K | 2.2% | 6 |
| Jun 2026 | 368K | 13.3% | 2 | 60.5K | 2.2% | 6 |
| Jul 2026 | 368K | 13% | 2 | 135K | 4.8% | 5 |
| Aug 2026 | 368K | 12.8% | 2 | 90.5K | 3.2% | 6 |
| Sep 2026 | 301K | 10.8% | 2 | 74K | 2.7% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Craftsman’s and Tekton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Craftsman**: Measured on the search term “craftsman”.
- **Tekton**: Measured on the search term “tekton”.

- [Craftsman profile](/demand/global-en/brands/craftsman)
- [Tekton profile](/demand/global-en/brands/tekton)
- [All hand tool brands worldwide](/demand/global-en/categories/hand-tool-brands): The set both shares are measured inside, 13 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Craftsman or Tekton more popular in search?

In September 2026, Craftsman had more branded searches than Tekton among hand tool brands worldwide. Craftsman had about 301,000 branded searches, while Tekton had 74,000. Craftsman made up 10.8% of all hand tool brand searches we track, and Tekton accounted for 2.7%.

## Cite this page

Brandwave. "Craftsman vs Tekton: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hand-tool-brands/compare/craftsman-vs-tekton

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hand-tool-brands/compare/craftsman-vs-tekton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.