--- title: "Craftsman vs Milwaukee: Which is searched more?" description: "Is Craftsman or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hand-tool-brands/compare/craftsman-vs-milwaukee" publisher: "Brandwave" --- # Craftsman vs Milwaukee: Which is searched more? Is Craftsman or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craftsman and Milwaukee - **Competitive set**: Hand tool brands - **Market**: Global - **Month measured**: Sep 2026 - **Craftsman Share of Search**: 10.8% - **Milwaukee Share of Search**: 65.6% ## Is Craftsman or Milwaukee more popular in search? - In September 2026, Milwaukee had more branded searches than Craftsman among hand tool brands worldwide. Milwaukee had about 1.8 million branded searches, while Craftsman had 301,000. Milwaukee made up 65.6% of all hand tool brand searches we track, and Craftsman accounted for 10.8%. - Milwaukee was ahead of Craftsman in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Craftsman’s share of searches among hand tool brands worldwide moved from 7.9% to 10.8%, and its estimated monthly branded searches moved from 246K to 301K. - Across the 12 months ending September 2026, Milwaukee’s share of searches among hand tool brands worldwide moved from 72.1% to 65.6%, and its estimated monthly branded searches moved from 2.2M to 1.8M. ## Top hand tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Milwaukee appeared in all five answers. Craftsman was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Craftsman was listed before Milwaukee in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Knipex | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Craftsman | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | GearWrench | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Milwaukee | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Channellock | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Klein Tools | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Tekton | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Stanley | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Crescent | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bahco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kincrome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Irwin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sidchrome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hand tool brands - Asked ChatGPT "Which hand tool brand should I buy?": 1. Craftsman, 2. Milwaukee, 3. GearWrench, 4. Knipex - Asked ChatGPT "What are the best hand tool brands?": 1. Knipex, 2. GearWrench, 3. Tekton, 4. Milwaukee, 5. Channellock, 6. Klein Tools, 7. Craftsman - Asked ChatGPT "What's the best hand tool brand for home repairs?": 1. Craftsman, 2. Tekton, 3. Milwaukee, 4. Knipex, 5. Stanley - Searched Google, AI Overview "hand tool brands": 1. Klein Tools, 2. Channellock, 3. GearWrench, 4. Craftsman, 5. Milwaukee, 6. Stanley - Searched Google, AI Overview "best hand tools": 1. Knipex, 2. Channellock, 3. Klein Tools, 4. GearWrench, 5. Tekton, 6. Stanley, 7. Milwaukee Not named in any answer: Crescent, Bahco, Kincrome, Irwin and Sidchrome. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hand tool brands worldwide in September 2026? - In September 2026, Milwaukee gained share of searches among hand tool brands worldwide, from 63.9% to 65.6%. - In September 2026, Craftsman lost share of searches among hand tool brands worldwide, from 12.8% to 10.8%. ## Month by month | Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 7.9% | 2 | 2.2M | 72.1% | 1 | | Nov 2025 | 246K | 7.9% | 2 | 2.2M | 72.1% | 1 | | Dec 2025 | 301K | 9.4% | 2 | 2.2M | 69.9% | 1 | | Jan 2026 | 301K | 10.9% | 2 | 1.8M | 66.4% | 1 | | Feb 2026 | 368K | 13.1% | 2 | 1.8M | 65.1% | 1 | | Mar 2026 | 450K | 15.4% | 2 | 1.8M | 62.8% | 1 | | Apr 2026 | 368K | 13.1% | 2 | 1.8M | 65.1% | 1 | | May 2026 | 368K | 13.2% | 2 | 1.8M | 65.4% | 1 | | Jun 2026 | 368K | 13.3% | 2 | 1.8M | 66.2% | 1 | | Jul 2026 | 368K | 13% | 2 | 1.8M | 64.6% | 1 | | Aug 2026 | 368K | 12.8% | 2 | 1.8M | 63.9% | 1 | | Sep 2026 | 301K | 10.8% | 2 | 1.8M | 65.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Craftsman’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craftsman**: Measured on the search term “craftsman”. - **Milwaukee**: Measured on the search term “milwaukee”. - [Craftsman profile](/demand/global-en/brands/craftsman) - [Milwaukee profile](/demand/global-en/brands/milwaukee) - [All hand tool brands worldwide](/demand/global-en/categories/hand-tool-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Craftsman or Milwaukee more popular in search? In September 2026, Milwaukee had more branded searches than Craftsman among hand tool brands worldwide. Milwaukee had about 1.8 million branded searches, while Craftsman had 301,000. Milwaukee made up 65.6% of all hand tool brand searches we track, and Craftsman accounted for 10.8%. ## Cite this page Brandwave. "Craftsman vs Milwaukee: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hand-tool-brands/compare/craftsman-vs-milwaukee This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hand-tool-brands/compare/craftsman-vs-milwaukee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.