---
title: "Hand soap brands: Which are searched most?"
description: "Compare the hand soap brands people buy. Share of Search among Dove, L'Occitane, Aesop, Diptyque, Jo Malone, Dial and Blueland, the hand soap brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hand-soap-brands"
publisher: "Brandwave"
---

# Hand soap brands: Which are searched most?

Compare the hand soap brands people buy. Share of Search among Dove, L'Occitane, Aesop, Diptyque, Jo Malone, Dial and Blueland, the hand soap brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hand soap brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dove, 30.4%

## Which brand is most popular in search among hand soap brands worldwide?

- In September 2026, Dove was the most searched among hand soap brands worldwide, with an estimated 1.7M branded searches and 30.4% estimated Share of Search within this set.
- L'Occitane is in 2nd place, 8 percentage points behind at 22.4% Share of Search.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among hand soap brands worldwide increased from 28.3% to 30.4%.
- Across the 12 months ending September 2026, Aesop’s estimated Share of Search among hand soap brands worldwide decreased from 18.2% to 15.1%.
- Across the 12 months ending September 2026, Dial’s estimated Share of Search among hand soap brands worldwide increased from 3% to 3.7%.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among hand soap brands worldwide peaked at 30.7% in August 2026 and was lowest at 16.2% in December 2025.
- Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among hand soap brands worldwide peaked at 33.3% in December 2025 and was lowest at 22.1% in March 2026.
- Across the 12 months ending September 2026, Aesop’s estimated Share of Search among hand soap brands worldwide peaked at 19.7% in November 2025 and was lowest at 15% in August 2026.
- Across the 12 months ending September 2026, Diptyque’s estimated Share of Search among hand soap brands worldwide peaked at 16.2% in June 2026 and was lowest at 13.5% in April 2026.
- Across the 12 months ending September 2026, Jo Malone’s estimated Share of Search among hand soap brands worldwide peaked at 14.8% in December 2025 and was lowest at 10.8% in July 2026.
- Across the 12 months ending September 2026, Dial’s estimated Share of Search among hand soap brands worldwide peaked at 4.3% in January 2026 and was lowest at 2% in December 2025.
- Across the 12 months ending September 2026, L'Occitane, Diptyque, Jo Malone and Blueland held steady: their estimated Share of Search among hand soap brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Dove vs L'Occitane: compare search popularity](/demand/global-en/compare/dove-vs-loccitane): 30.4% against 22.4% Share of Search.
- [Dove vs Aesop: compare search popularity](/demand/global-en/compare/aesop-vs-dove): 30.4% against 15.1% Share of Search.
- [Dove vs Diptyque: compare search popularity](/demand/global-en/compare/diptyque-vs-dove): 30.4% against 15.1% Share of Search.
- [Dove vs Jo Malone: compare search popularity](/demand/global-en/compare/dove-vs-jo-malone): 30.4% against 12.4% Share of Search.
- [L'Occitane vs Aesop: compare search popularity](/demand/global-en/compare/aesop-vs-loccitane): 22.4% against 15.1% Share of Search.
- [L'Occitane vs Diptyque: compare search popularity](/demand/global-en/compare/diptyque-vs-loccitane): 22.4% against 15.1% Share of Search.
- [L'Occitane vs Jo Malone: compare search popularity](/demand/global-en/compare/jo-malone-vs-loccitane): 22.4% against 12.4% Share of Search.
- [Aesop vs Diptyque: compare search popularity](/demand/global-en/compare/aesop-vs-diptyque): 15.1% Share of Search each.
- [Aesop vs Jo Malone: compare search popularity](/demand/global-en/compare/aesop-vs-jo-malone): 15.1% against 12.4% Share of Search.
- [Diptyque vs Jo Malone: compare search popularity](/demand/global-en/compare/diptyque-vs-jo-malone): 15.1% against 12.4% Share of Search.

## How did search popularity change for hand soap brands worldwide in September 2026?

- Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
- Estimated monthly branded searches for Blueland worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
- Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dove | 30.4% | 1.7M | -1.5% | Unilever |
| 2 | L'Occitane | 22.4% | 1.2M | 0.0% | L'Occitane |
| 3 | Aesop | 15.1% | 823K | 0.0% | Aesop |
| 4 | Diptyque | 15.1% | 823K | 0.0% | Diptyque |
| 5 | Jo Malone | 12.4% | 673K | 0.0% | Jo Malone |
| 6 | Dial | 3.7% | 201K | 0.0% | Dial |
| 7 | Blueland | 0.91% | 49.5K | -18.2% | Blueland |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dove | 1.6M | 28.3% | 1 |
| Oct 2025 | L'Occitane | 1.2M | 22.2% | 2 |
| Oct 2025 | Aesop | 1M | 18.2% | 3 |
| Oct 2025 | Diptyque | 823K | 15% | 4 |
| Oct 2025 | Jo Malone | 673K | 12.2% | 5 |
| Oct 2025 | Dial | 165K | 3% | 6 |
| Oct 2025 | Blueland | 60.5K | 1.1% | 7 |
| Nov 2025 | L'Occitane | 2.2M | 29.5% | 1 |
| Nov 2025 | Aesop | 1.5M | 19.7% | 2 |
| Nov 2025 | Dove | 1.4M | 18.5% | 3 |
| Nov 2025 | Diptyque | 1.2M | 16% | 4 |
| Nov 2025 | Jo Malone | 1M | 13.2% | 5 |
| Nov 2025 | Dial | 165K | 2.2% | 6 |
| Nov 2025 | Blueland | 74K | 0.97% | 7 |
| Dec 2025 | L'Occitane | 2.7M | 33.3% | 1 |
| Dec 2025 | Aesop | 1.5M | 18.2% | 2 |
| Dec 2025 | Dove | 1.3M | 16.2% | 3 |
| Dec 2025 | Diptyque | 1.2M | 14.8% | 4 |
| Dec 2025 | Jo Malone | 1.2M | 14.8% | 5 |
| Dec 2025 | Dial | 165K | 2% | 6 |
| Dec 2025 | Blueland | 60.5K | 0.73% | 7 |
| Jan 2026 | L'Occitane | 1.5M | 26.4% | 1 |
| Jan 2026 | Dove | 1.4M | 24% | 2 |
| Jan 2026 | Aesop | 1M | 17.6% | 3 |
| Jan 2026 | Diptyque | 823K | 14.5% | 4 |
| Jan 2026 | Jo Malone | 673K | 11.9% | 5 |
| Jan 2026 | Dial | 246K | 4.3% | 6 |
| Jan 2026 | Blueland | 74K | 1.3% | 7 |
| Feb 2026 | Dove | 1.3M | 27.4% | 1 |
| Feb 2026 | L'Occitane | 1.2M | 25.4% | 2 |
| Feb 2026 | Aesop | 823K | 17.1% | 3 |
| Feb 2026 | Diptyque | 673K | 14% | 4 |
| Feb 2026 | Jo Malone | 550K | 11.4% | 5 |
| Feb 2026 | Dial | 165K | 3.4% | 6 |
| Feb 2026 | Blueland | 60.5K | 1.3% | 7 |
| Mar 2026 | Dove | 1.6M | 28.2% | 1 |
| Mar 2026 | L'Occitane | 1.2M | 22.1% | 2 |
| Mar 2026 | Aesop | 1M | 18.1% | 3 |
| Mar 2026 | Diptyque | 823K | 14.9% | 4 |
| Mar 2026 | Jo Malone | 673K | 12.2% | 5 |
| Mar 2026 | Dial | 165K | 3% | 6 |
| Mar 2026 | Blueland | 74K | 1.3% | 7 |
| Apr 2026 | Dove | 1.3M | 26.7% | 1 |
| Apr 2026 | L'Occitane | 1.2M | 24.4% | 2 |
| Apr 2026 | Aesop | 823K | 16.5% | 3 |
| Apr 2026 | Diptyque | 673K | 13.5% | 4 |
| Apr 2026 | Jo Malone | 673K | 13.5% | 5 |
| Apr 2026 | Dial | 201K | 4% | 6 |
| Apr 2026 | Blueland | 74K | 1.5% | 7 |
| May 2026 | Dove | 1.6M | 29.1% | 1 |
| May 2026 | L'Occitane | 1.2M | 22.8% | 2 |
| May 2026 | Aesop | 823K | 15.4% | 3 |
| May 2026 | Diptyque | 823K | 15.4% | 4 |
| May 2026 | Jo Malone | 673K | 12.6% | 5 |
| May 2026 | Dial | 201K | 3.8% | 6 |
| May 2026 | Blueland | 60.5K | 1.1% | 7 |
| Jun 2026 | Dove | 1.4M | 28.1% | 1 |
| Jun 2026 | L'Occitane | 1.2M | 24.1% | 2 |
| Jun 2026 | Aesop | 823K | 16.2% | 3 |
| Jun 2026 | Diptyque | 823K | 16.2% | 4 |
| Jun 2026 | Jo Malone | 550K | 10.9% | 5 |
| Jun 2026 | Dial | 165K | 3.3% | 6 |
| Jun 2026 | Blueland | 60.5K | 1.2% | 7 |
| Jul 2026 | Dove | 1.4M | 27.9% | 1 |
| Jul 2026 | L'Occitane | 1.2M | 23.9% | 2 |
| Jul 2026 | Aesop | 823K | 16.1% | 3 |
| Jul 2026 | Diptyque | 823K | 16.1% | 4 |
| Jul 2026 | Jo Malone | 550K | 10.8% | 5 |
| Jul 2026 | Dial | 201K | 3.9% | 6 |
| Jul 2026 | Blueland | 60.5K | 1.2% | 7 |
| Aug 2026 | Dove | 1.7M | 30.7% | 1 |
| Aug 2026 | L'Occitane | 1.2M | 22.3% | 2 |
| Aug 2026 | Aesop | 823K | 15% | 3 |
| Aug 2026 | Diptyque | 823K | 15% | 4 |
| Aug 2026 | Jo Malone | 673K | 12.3% | 5 |
| Aug 2026 | Dial | 201K | 3.7% | 6 |
| Aug 2026 | Blueland | 60.5K | 1.1% | 7 |
| Sep 2026 | Dove | 1.7M | 30.4% | 1 |
| Sep 2026 | L'Occitane | 1.2M | 22.4% | 2 |
| Sep 2026 | Aesop | 823K | 15.1% | 3 |
| Sep 2026 | Diptyque | 823K | 15.1% | 4 |
| Sep 2026 | Jo Malone | 673K | 12.4% | 5 |
| Sep 2026 | Dial | 201K | 3.7% | 6 |
| Sep 2026 | Blueland | 49.5K | 0.91% | 7 |

## What is being compared

- **Aesop**: Measured on the search term “aesop”.
- **Blueland**: Measured on the search term “blueland”.
- **Dial**: Measured on the search term “dial”.
- **Diptyque**: Measured on the search term “diptyque”.
- **Dove**: Measured on the search terms “dove”, “dove body scrub”, “dove body wash” and “dove soap”, summed into one figure.
- **Jo Malone**: Measured on the search term “jomalone”.
- **L'Occitane**: Measured on the search term “l occitane”.

- [Aesop](/demand/global-en/brands/aesop)
- [Blueland](/demand/global-en/brands/blueland)
- [Dial](/demand/global-en/brands/dial)
- [Diptyque](/demand/global-en/brands/diptyque)
- [Dove](/demand/global-en/brands/dove)
- [Jo Malone](/demand/global-en/brands/jo-malone)
- [L'Occitane](/demand/global-en/brands/loccitane)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hand soap brands worldwide?

In September 2026, Dove was the most searched among hand soap brands worldwide, with an estimated 1.7M branded searches and 30.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Hand soap brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/hand-soap-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hand-soap-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.