---
title: "Hand sanitiser brands: Which brands are most popular in search?"
description: "Compare the hand sanitiser brands people buy. Share of Search among Dettol, Carex, Purell, Germ-X and Zoono, the hand sanitiser brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hand-sanitiser-brands"
publisher: "Brandwave"
---

# Hand sanitiser brands: Which brands are most popular in search?

Compare the hand sanitiser brands people buy. Share of Search among Dettol, Carex, Purell, Germ-X and Zoono, the hand sanitiser brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hand sanitiser brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Dettol, 72.8%

## Which brand is most popular in search among hand sanitiser brands worldwide?

- In August 2026, Dettol was the most searched among hand sanitiser brands worldwide, with an estimated 246K branded searches and 72.8% estimated Share of Search within this set.
- Carex is in 2nd place, 54.9 percentage points behind at 17.9% Share of Search.
- Across the 11 months ending August 2026, Dettol’s estimated Share of Search among hand sanitiser brands worldwide decreased from 74.2% to 72.8%.
- Across the 11 months ending August 2026, Purell’s estimated Share of Search among hand sanitiser brands worldwide increased from 5.5% to 6.6%.
- Across the 11 months ending August 2026, Germ-X’s estimated Share of Search among hand sanitiser brands worldwide increased from 1.3% to 2%.
- Across the 11 months ending August 2026, Dettol’s estimated Share of Search among hand sanitiser brands worldwide peaked at 79% in December 2025 and was lowest at 63.9% in April 2026.
- Across the 11 months ending August 2026, Carex’s estimated Share of Search among hand sanitiser brands worldwide peaked at 28.6% in April 2026 and was lowest at 13% in December 2025.
- Across the 11 months ending August 2026, Purell’s estimated Share of Search among hand sanitiser brands worldwide peaked at 8% in June 2026 and was lowest at 5% in March 2026.
- Across the 11 months ending August 2026, Carex and Zoono held steady: their estimated Share of Search among hand sanitiser brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Dettol vs Carex: compare search popularity](/demand/global-en/compare/carex-vs-dettol): 72.8% against 17.9% Share of Search.
- [Dettol vs Purell: compare search popularity](/demand/global-en/compare/dettol-vs-purell): 72.8% against 6.6% Share of Search.
- [Carex vs Purell: compare search popularity](/demand/global-en/compare/carex-vs-purell): 17.9% against 6.6% Share of Search.

## How did search popularity change for hand sanitiser brands worldwide in August 2026?

- In August 2026, Purell gained estimated Share of Search among hand sanitiser brands worldwide, from 5.5% to 6.6%.
- In August 2026, Germ-X gained estimated Share of Search among hand sanitiser brands worldwide, from 1.3% to 2%.
- In August 2026, Dettol lost estimated Share of Search among hand sanitiser brands worldwide, from 74.2% to 72.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dettol | 72.8% | 246K | 0.0% | Reckitt |
| 2 | Carex | 17.9% | 60.5K | 0.0% | Carex |
| 3 | Purell | 6.6% | 22.2K | +22.7% | Purell |
| 4 | Germ-X | 2% | 6.6K | +50.0% | Germ-X |
| 5 | Zoono | 0.71% | 2.4K | 0.0% | Zoono |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dettol | 246K | 74.2% | 1 |
| Oct 2025 | Carex | 60.5K | 18.3% | 2 |
| Oct 2025 | Purell | 18.1K | 5.5% | 3 |
| Oct 2025 | Germ-X | 4.4K | 1.3% | 4 |
| Oct 2025 | Zoono | 2.4K | 0.72% | 5 |
| Nov 2025 | Dettol | 246K | 76.7% | 1 |
| Nov 2025 | Carex | 49.5K | 15.4% | 2 |
| Nov 2025 | Purell | 18.1K | 5.6% | 3 |
| Nov 2025 | Germ-X | 4.4K | 1.4% | 4 |
| Nov 2025 | Zoono | 2.9K | 0.9% | 5 |
| Dec 2025 | Dettol | 246K | 79% | 1 |
| Dec 2025 | Carex | 40.5K | 13% | 2 |
| Dec 2025 | Purell | 18.1K | 5.8% | 3 |
| Dec 2025 | Germ-X | 4.4K | 1.4% | 4 |
| Dec 2025 | Zoono | 2.4K | 0.77% | 5 |
| Jan 2026 | Dettol | 246K | 75.8% | 1 |
| Jan 2026 | Carex | 49.5K | 15.3% | 2 |
| Jan 2026 | Purell | 22.2K | 6.8% | 3 |
| Jan 2026 | Germ-X | 4.4K | 1.4% | 4 |
| Jan 2026 | Zoono | 2.4K | 0.74% | 5 |
| Feb 2026 | Dettol | 201K | 70.2% | 1 |
| Feb 2026 | Carex | 60.5K | 21.1% | 2 |
| Feb 2026 | Purell | 18.1K | 6.3% | 3 |
| Feb 2026 | Germ-X | 4.4K | 1.5% | 4 |
| Feb 2026 | Zoono | 2.4K | 0.84% | 5 |
| Mar 2026 | Dettol | 246K | 68.1% | 1 |
| Mar 2026 | Carex | 90.5K | 25.1% | 2 |
| Mar 2026 | Purell | 18.1K | 5% | 3 |
| Mar 2026 | Germ-X | 3.6K | 1% | 4 |
| Mar 2026 | Zoono | 2.9K | 0.8% | 5 |
| Apr 2026 | Dettol | 246K | 63.9% | 1 |
| Apr 2026 | Carex | 110K | 28.6% | 2 |
| Apr 2026 | Purell | 22.2K | 5.8% | 3 |
| Apr 2026 | Germ-X | 4.4K | 1.1% | 4 |
| Apr 2026 | Zoono | 2.4K | 0.62% | 5 |
| May 2026 | Dettol | 246K | 67.3% | 1 |
| May 2026 | Carex | 90.5K | 24.8% | 2 |
| May 2026 | Purell | 22.2K | 6.1% | 3 |
| May 2026 | Germ-X | 4.4K | 1.2% | 4 |
| May 2026 | Zoono | 2.4K | 0.66% | 5 |
| Jun 2026 | Dettol | 246K | 72.4% | 1 |
| Jun 2026 | Carex | 60.5K | 17.8% | 2 |
| Jun 2026 | Purell | 27.1K | 8% | 3 |
| Jun 2026 | Germ-X | 3.6K | 1.1% | 4 |
| Jun 2026 | Zoono | 2.4K | 0.71% | 5 |
| Jul 2026 | Dettol | 246K | 74.2% | 1 |
| Jul 2026 | Carex | 60.5K | 18.3% | 2 |
| Jul 2026 | Purell | 18.1K | 5.5% | 3 |
| Jul 2026 | Germ-X | 4.4K | 1.3% | 4 |
| Jul 2026 | Zoono | 2.4K | 0.72% | 5 |
| Aug 2026 | Dettol | 246K | 72.8% | 1 |
| Aug 2026 | Carex | 60.5K | 17.9% | 2 |
| Aug 2026 | Purell | 22.2K | 6.6% | 3 |
| Aug 2026 | Germ-X | 6.6K | 2% | 4 |
| Aug 2026 | Zoono | 2.4K | 0.71% | 5 |
| Sep 2026 | Carex | — | — | — |
| Sep 2026 | Dettol | — | — | — |
| Sep 2026 | Germ-X | — | — | — |
| Sep 2026 | Purell | — | — | — |
| Sep 2026 | Zoono | — | — | — |

## What is being compared

- **Carex**: Measured on the search term “carex”.
- **Dettol**: Measured on the search term “dettol”.
- **Germ-X**: Measured on the search term “germ x”.
- **Purell**: Measured on the search term “purell”.
- **Zoono**: Measured on the search term “zoono”.

- [Carex](/demand/global-en/brands/carex)
- [Dettol](/demand/global-en/brands/dettol)
- [Germ-X](/demand/global-en/brands/germ-x)
- [Purell](/demand/global-en/brands/purell)
- [Zoono](/demand/global-en/brands/zoono)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hand sanitiser brands worldwide?

In August 2026, Dettol was the most searched among hand sanitiser brands worldwide, with an estimated 246K branded searches and 72.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Hand sanitiser brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/hand-sanitiser-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hand-sanitiser-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.