--- title: "Hand sander brands: Which are searched most?" description: "Compare the hand sander brands people buy. Share of Search among Makita, DeWalt, Craftsman, Festool, Black and Decker and Bosch, the hand sander brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hand-sander-brands" publisher: "Brandwave" --- # Hand sander brands: Which are searched most? Compare the hand sander brands people buy. Share of Search among Makita, DeWalt, Craftsman, Festool, Black and Decker and Bosch, the hand sander brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Hand sander brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Sep 2026 - **Highest Share of Search**: Makita, 39.6% ## Which brand is most popular in search among hand sander brands worldwide? - In September 2026, Makita was the most searched among hand sander brands worldwide, with an estimated 944K branded searches and 39.6% estimated Share of Search within this set. - DeWalt is in 2nd place, 11.4 percentage points behind at 28.2% Share of Search. - Across the 12 months ending September 2026, Makita’s estimated Share of Search among hand sander brands worldwide decreased from 47.6% to 39.6%. - Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among hand sander brands worldwide increased from 24.1% to 28.2%. - Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among hand sander brands worldwide increased from 8.8% to 12.6%. - Across the 12 months ending September 2026, Makita’s estimated Share of Search among hand sander brands worldwide peaked at 47.6% in October 2025 and was lowest at 36.3% in July 2026. - Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among hand sander brands worldwide peaked at 30.2% in December 2025 and was lowest at 24.1% in October 2025. - Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among hand sander brands worldwide peaked at 17.5% in July 2026 and was lowest at 8.3% in November 2025. - Across the 12 months ending September 2026, Festool’s estimated Share of Search among hand sander brands worldwide peaked at 11% in March 2026 and was lowest at 8.4% in August 2026. - Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among hand sander brands worldwide peaked at 10.8% in May 2026 and was lowest at 8% in March 2026. - Across the 12 months ending September 2026, Craftsman rose from 4th to 3rd among hand sander brands worldwide. - Across the 12 months ending September 2026, Festool fell from 3rd to 4th among hand sander brands worldwide. - Across the 12 months ending September 2026, Black and Decker and Bosch held steady: their estimated Share of Search among hand sander brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Makita vs DeWalt: compare search popularity](/demand/global-en/compare/dewalt-vs-makita): 39.6% against 28.2% Share of Search. - [Makita vs Craftsman: compare search popularity](/demand/global-en/compare/craftsman-vs-makita): 39.6% against 12.6% Share of Search. - [Makita vs Festool: compare search popularity](/demand/global-en/compare/festool-vs-makita): 39.6% against 10.3% Share of Search. - [Makita vs Black and Decker: compare search popularity](/demand/global-en/compare/black-and-decker-vs-makita): 39.6% against 9.2% Share of Search. - [DeWalt vs Craftsman: compare search popularity](/demand/global-en/compare/craftsman-vs-dewalt): 28.2% against 12.6% Share of Search. - [DeWalt vs Festool: compare search popularity](/demand/global-en/compare/dewalt-vs-festool): 28.2% against 10.3% Share of Search. - [DeWalt vs Black and Decker: compare search popularity](/demand/global-en/compare/black-and-decker-vs-dewalt): 28.2% against 9.2% Share of Search. - [Craftsman vs Festool: compare search popularity](/demand/global-en/compare/craftsman-vs-festool): 12.6% against 10.3% Share of Search. - [Craftsman vs Black and Decker: compare search popularity](/demand/global-en/compare/black-and-decker-vs-craftsman): 12.6% against 9.2% Share of Search. - [Festool vs Black and Decker: compare search popularity](/demand/global-en/compare/black-and-decker-vs-festool): 10.3% against 9.2% Share of Search. ## How did search popularity change for hand sander brands worldwide in September 2026? - In September 2026, Festool overtook Black and Decker to rank 4th among hand sander brands worldwide, with 10.3% estimated Share of Search. - In September 2026, Makita gained estimated Share of Search among hand sander brands worldwide, from 38.9% to 39.6%. - In September 2026, Craftsman lost estimated Share of Search among hand sander brands worldwide, from 15.4% to 12.6%. - Estimated monthly branded searches for Bosch worldwide rose 21.9% over 12 measured months, from 320 to 390 in September 2026. - Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Makita | 39.6% | 944K | +1.2% | Makita | | 2 | DeWalt | 28.2% | 673K | 0.0% | DeWalt | | 3 | Craftsman | 12.6% | 301K | -18.2% | Craftsman | | 4 | Festool | 10.3% | 246K | +22.4% | Festool | | 5 | Black and Decker | 9.2% | 220K | 0.0% | Black and Decker | | 6 | Bosch | 0.02% | 390 | 0.0% | Bosch | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Makita | 1.3M | 47.6% | 1 | | Oct 2025 | DeWalt | 673K | 24.1% | 2 | | Oct 2025 | Festool | 301K | 10.8% | 3 | | Oct 2025 | Craftsman | 246K | 8.8% | 4 | | Oct 2025 | Black and Decker | 245K | 8.8% | 5 | | Oct 2025 | Bosch | 320 | 0.01% | 6 | | Nov 2025 | Makita | 1.3M | 45% | 1 | | Nov 2025 | DeWalt | 823K | 27.6% | 2 | | Nov 2025 | Festool | 301K | 10.1% | 3 | | Nov 2025 | Black and Decker | 270K | 9.1% | 4 | | Nov 2025 | Craftsman | 246K | 8.3% | 5 | | Nov 2025 | Bosch | 320 | 0.01% | 6 | | Dec 2025 | Makita | 1.1M | 40.7% | 1 | | Dec 2025 | DeWalt | 823K | 30.2% | 2 | | Dec 2025 | Craftsman | 301K | 11% | 3 | | Dec 2025 | Festool | 246K | 9% | 4 | | Dec 2025 | Black and Decker | 245K | 9% | 5 | | Dec 2025 | Bosch | 260 | <0.01% | 6 | | Jan 2026 | Makita | 922K | 39% | 1 | | Jan 2026 | DeWalt | 673K | 28.5% | 2 | | Jan 2026 | Craftsman | 301K | 12.7% | 3 | | Jan 2026 | Festool | 246K | 10.4% | 4 | | Jan 2026 | Black and Decker | 220K | 9.3% | 5 | | Jan 2026 | Bosch | 320 | 0.01% | 6 | | Feb 2026 | Makita | 913K | 38% | 1 | | Feb 2026 | DeWalt | 673K | 28% | 2 | | Feb 2026 | Craftsman | 368K | 15.3% | 3 | | Feb 2026 | Festool | 246K | 10.2% | 4 | | Feb 2026 | Black and Decker | 201K | 8.4% | 5 | | Feb 2026 | Bosch | 320 | 0.01% | 6 | | Mar 2026 | Makita | 1.1M | 40.1% | 1 | | Mar 2026 | DeWalt | 673K | 24.5% | 2 | | Mar 2026 | Craftsman | 450K | 16.4% | 3 | | Mar 2026 | Festool | 301K | 11% | 4 | | Mar 2026 | Black and Decker | 220K | 8% | 5 | | Mar 2026 | Bosch | 390 | 0.01% | 6 | | Apr 2026 | Makita | 922K | 38% | 1 | | Apr 2026 | DeWalt | 673K | 27.7% | 2 | | Apr 2026 | Craftsman | 368K | 15.1% | 3 | | Apr 2026 | Festool | 246K | 10.1% | 4 | | Apr 2026 | Black and Decker | 220K | 9.1% | 5 | | Apr 2026 | Bosch | 390 | 0.02% | 6 | | May 2026 | Makita | 933K | 37.5% | 1 | | May 2026 | DeWalt | 673K | 27% | 2 | | May 2026 | Craftsman | 368K | 14.8% | 3 | | May 2026 | Black and Decker | 270K | 10.8% | 4 | | May 2026 | Festool | 246K | 9.9% | 5 | | May 2026 | Bosch | 390 | 0.02% | 6 | | Jun 2026 | Makita | 933K | 37.8% | 1 | | Jun 2026 | DeWalt | 673K | 27.3% | 2 | | Jun 2026 | Craftsman | 368K | 14.9% | 3 | | Jun 2026 | Festool | 246K | 10% | 4 | | Jun 2026 | Black and Decker | 245K | 9.9% | 5 | | Jun 2026 | Bosch | 320 | 0.01% | 6 | | Jul 2026 | Makita | 763K | 36.3% | 1 | | Jul 2026 | DeWalt | 550K | 26.2% | 2 | | Jul 2026 | Craftsman | 368K | 17.5% | 3 | | Jul 2026 | Black and Decker | 220K | 10.5% | 4 | | Jul 2026 | Festool | 201K | 9.6% | 5 | | Jul 2026 | Bosch | 390 | 0.02% | 6 | | Aug 2026 | Makita | 933K | 38.9% | 1 | | Aug 2026 | DeWalt | 673K | 28.1% | 2 | | Aug 2026 | Craftsman | 368K | 15.4% | 3 | | Aug 2026 | Black and Decker | 220K | 9.2% | 4 | | Aug 2026 | Festool | 201K | 8.4% | 5 | | Aug 2026 | Bosch | 390 | 0.02% | 6 | | Sep 2026 | Makita | 944K | 39.6% | 1 | | Sep 2026 | DeWalt | 673K | 28.2% | 2 | | Sep 2026 | Craftsman | 301K | 12.6% | 3 | | Sep 2026 | Festool | 246K | 10.3% | 4 | | Sep 2026 | Black and Decker | 220K | 9.2% | 5 | | Sep 2026 | Bosch | 390 | 0.02% | 6 | ## What is being compared - **Black and Decker**: Measured on the search terms “black and decker” and “blackdecker”, summed into one figure. - **Bosch**: Measured on the search term “bosch hand sander”. - **Craftsman**: Measured on the search term “craftsman”. - **DeWalt**: Measured on the search term “dewalt”. - **Festool**: Measured on the search term “festool”. - **Makita**: Measured on the search terms “makita”, “makita battery” and “makita drill”, summed into one figure. - [Black and Decker](/demand/global-en/brands/black-and-decker) - [Bosch](/demand/global-en/brands/bosch) - [Craftsman](/demand/global-en/brands/craftsman) - [DeWalt](/demand/global-en/brands/dewalt) - [Festool](/demand/global-en/brands/festool) - [Makita](/demand/global-en/brands/makita) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among hand sander brands worldwide? In September 2026, Makita was the most searched among hand sander brands worldwide, with an estimated 944K branded searches and 39.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Hand sander brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/hand-sander-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hand-sander-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.