---
title: "Festool vs Makita: Which is searched more?"
description: "Which is more popular in search, Festool or Makita? Compare estimated monthly branded-search demand and Share of Search inside the Hand planer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hand-planer-brands/compare/festool-vs-makita"
publisher: "Brandwave"
---

# Festool vs Makita: Which is searched more?

Which is more popular in search, Festool or Makita? Compare estimated monthly branded-search demand and Share of Search inside the Hand planer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Festool and Makita
- **Competitive set**: Hand planer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Festool Share of Search**: 11.4%
- **Makita Share of Search**: 43.9%

## Which is more popular in search, Festool or Makita?

- In September 2026, Makita had more branded searches than Festool among hand planer brands worldwide. Makita was estimated to have 944K branded searches compared to Festool’s 246K, and held a 43.9% Share of Search versus Festool’s 11.4%.
- Makita was ahead of Festool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Festool’s estimated Share of Search among hand planer brands worldwide moved from 11.9% to 11.4%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Makita’s estimated Share of Search among hand planer brands worldwide moved from 52.8% to 43.9%, and its estimated monthly branded searches moved from 1.3M to 944K.

## How did search popularity change for hand planer brands worldwide in September 2026?

- In September 2026, Festool gained estimated Share of Search among hand planer brands worldwide, from 9.1% to 11.4%.
- In September 2026, Makita gained estimated Share of Search among hand planer brands worldwide, from 42.1% to 43.9%.

## Month by month

| Month | Festool estimated searches | Festool Share of Search | Festool rank | Makita estimated searches | Makita Share of Search | Makita rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 11.9% | 3 | 1.3M | 52.8% | 1 |
| Nov 2025 | 301K | 10.7% | 3 | 1.3M | 47.7% | 1 |
| Dec 2025 | 246K | 10.2% | 4 | 1.1M | 46.1% | 1 |
| Jan 2026 | 246K | 11.4% | 4 | 922K | 42.8% | 1 |
| Feb 2026 | 246K | 11.8% | 4 | 913K | 43.7% | 1 |
| Mar 2026 | 301K | 11.4% | 4 | 1.1M | 41.7% | 1 |
| Apr 2026 | 246K | 10.6% | 4 | 922K | 39.7% | 1 |
| May 2026 | 246K | 10.3% | 4 | 933K | 39.1% | 1 |
| Jun 2026 | 246K | 10.2% | 4 | 933K | 38.5% | 1 |
| Jul 2026 | 201K | 9.8% | 4 | 763K | 37.3% | 1 |
| Aug 2026 | 201K | 9.1% | 4 | 933K | 42.1% | 1 |
| Sep 2026 | 246K | 11.4% | 4 | 944K | 43.9% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Festool’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Festool**: Measured on the search term “festool”.
- **Makita**: Measured on the search terms “makita”, “makita battery” and “makita drill”, summed into one figure.

- [Festool profile](/demand/global-en/brands/festool)
- [Makita profile](/demand/global-en/brands/makita)
- [All hand planer brands worldwide](/demand/global-en/categories/hand-planer-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Festool or Makita?

In September 2026, Makita had more branded searches than Festool among hand planer brands worldwide. Makita was estimated to have 944K branded searches compared to Festool’s 246K, and held a 43.9% Share of Search versus Festool’s 11.4%.

## Cite this page

Brandwave. "Festool vs Makita: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hand-planer-brands/compare/festool-vs-makita

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hand-planer-brands/compare/festool-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.