---
title: "Craftsman vs Festool: Which is searched more?"
description: "Which is more popular in search, Craftsman or Festool? Compare estimated monthly branded-search demand and Share of Search inside the Hand planer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hand-planer-brands/compare/craftsman-vs-festool"
publisher: "Brandwave"
---

# Craftsman vs Festool: Which is searched more?

Which is more popular in search, Craftsman or Festool? Compare estimated monthly branded-search demand and Share of Search inside the Hand planer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Craftsman and Festool
- **Competitive set**: Hand planer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Craftsman Share of Search**: 14%
- **Festool Share of Search**: 11.4%

## Which is more popular in search, Craftsman or Festool?

- In September 2026, Craftsman had more branded searches than Festool among hand planer brands worldwide. Craftsman was estimated to have 301K branded searches compared to Festool’s 246K, and held a 14% Share of Search versus Festool’s 11.4%.
- The lead changed hands once in the 12 months ending September 2026: Craftsman took it in December 2025.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among hand planer brands worldwide moved from 9.8% to 14%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Festool’s estimated Share of Search among hand planer brands worldwide moved from 11.9% to 11.4%, and its estimated monthly branded searches moved from 301K to 246K.

## How did search popularity change for hand planer brands worldwide in September 2026?

- In September 2026, Festool gained estimated Share of Search among hand planer brands worldwide, from 9.1% to 11.4%.
- In September 2026, Craftsman lost estimated Share of Search among hand planer brands worldwide, from 16.6% to 14%.

## Month by month

| Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Festool estimated searches | Festool Share of Search | Festool rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 9.8% | 4 | 301K | 11.9% | 3 |
| Nov 2025 | 246K | 8.8% | 4 | 301K | 10.7% | 3 |
| Dec 2025 | 301K | 12.5% | 3 | 246K | 10.2% | 4 |
| Jan 2026 | 301K | 14% | 3 | 246K | 11.4% | 4 |
| Feb 2026 | 368K | 17.6% | 3 | 246K | 11.8% | 4 |
| Mar 2026 | 450K | 17.1% | 3 | 301K | 11.4% | 4 |
| Apr 2026 | 368K | 15.8% | 3 | 246K | 10.6% | 4 |
| May 2026 | 368K | 15.4% | 3 | 246K | 10.3% | 4 |
| Jun 2026 | 368K | 15.2% | 3 | 246K | 10.2% | 4 |
| Jul 2026 | 368K | 18% | 3 | 201K | 9.8% | 4 |
| Aug 2026 | 368K | 16.6% | 3 | 201K | 9.1% | 4 |
| Sep 2026 | 301K | 14% | 3 | 246K | 11.4% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Craftsman’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Craftsman**: Measured on the search term “craftsman”.
- **Festool**: Measured on the search term “festool”.

- [Craftsman profile](/demand/global-en/brands/craftsman)
- [Festool profile](/demand/global-en/brands/festool)
- [All hand planer brands worldwide](/demand/global-en/categories/hand-planer-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Craftsman or Festool?

In September 2026, Craftsman had more branded searches than Festool among hand planer brands worldwide. Craftsman was estimated to have 301K branded searches compared to Festool’s 246K, and held a 14% Share of Search versus Festool’s 11.4%.

## Cite this page

Brandwave. "Craftsman vs Festool: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hand-planer-brands/compare/craftsman-vs-festool

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hand-planer-brands/compare/craftsman-vs-festool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.