---
title: "Hand mixer brands: Which are searched most?"
description: "Compare the hand mixer brands people buy. Share of Search among KitchenAid, Smeg, Cuisinart, Breville and Braun, the hand mixer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hand-mixer-brands"
publisher: "Brandwave"
---

# Hand mixer brands: Which are searched most?

Compare the hand mixer brands people buy. Share of Search among KitchenAid, Smeg, Cuisinart, Breville and Braun, the hand mixer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hand mixer brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: KitchenAid, 47.2%

## Which brand is most popular in search among hand mixer brands worldwide?

- In September 2026, KitchenAid was the most searched among hand mixer brands worldwide, with an estimated 1.3M branded searches and 47.2% estimated Share of Search within this set.
- Smeg is in 2nd place, 8.4 percentage points behind at 38.8% Share of Search.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among hand mixer brands worldwide decreased from 55.9% to 47.2%.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among hand mixer brands worldwide increased from 32.1% to 38.8%.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among hand mixer brands worldwide increased from 4.1% to 6.1%.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among hand mixer brands worldwide peaked at 60.6% in December 2025 and was lowest at 47.2% in September 2026.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among hand mixer brands worldwide peaked at 38.8% in September 2026 and was lowest at 25.3% in December 2025.
- Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among hand mixer brands worldwide peaked at 10.7% in January 2026 and was lowest at 7.8% in October 2025.
- Across the 12 months ending September 2026, Cuisinart and Braun held steady: their estimated Share of Search among hand mixer brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [KitchenAid vs Smeg: compare search popularity](/demand/global-en/compare/kitchenaid-vs-smeg): 47.2% against 38.8% Share of Search.
- [KitchenAid vs Cuisinart: compare search popularity](/demand/global-en/compare/cuisinart-vs-kitchenaid): 47.2% against 7.9% Share of Search.
- [KitchenAid vs Breville: compare search popularity](/demand/global-en/compare/breville-vs-kitchenaid): 47.2% against 6.1% Share of Search.
- [Smeg vs Cuisinart: compare search popularity](/demand/global-en/compare/cuisinart-vs-smeg): 38.8% against 7.9% Share of Search.
- [Smeg vs Breville: compare search popularity](/demand/global-en/compare/breville-vs-smeg): 38.8% against 6.1% Share of Search.
- [Cuisinart vs Breville: compare search popularity](/demand/global-en/compare/breville-vs-cuisinart): 7.9% against 6.1% Share of Search.

## How did search popularity change for hand mixer brands worldwide in September 2026?

- In September 2026, Smeg gained estimated Share of Search among hand mixer brands worldwide, from 35.8% to 38.8%.
- In September 2026, Breville gained estimated Share of Search among hand mixer brands worldwide, from 5.4% to 6.1%.
- In September 2026, Cuisinart lost estimated Share of Search among hand mixer brands worldwide, from 10.1% to 7.9%.
- In September 2026, KitchenAid lost estimated Share of Search among hand mixer brands worldwide, from 48.6% to 47.2%.
- Estimated monthly branded searches for Braun worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | KitchenAid | 47.2% | 1.3M | +4.5% | KitchenAid |
| 2 | Smeg | 38.8% | 1M | +16.7% | Smeg |
| 3 | Cuisinart | 7.9% | 213K | -16.0% | Cuisinart |
| 4 | Breville | 6.1% | 165K | +22.2% | Breville |
| 5 | Braun | 0.05% | 1.3K | 0.0% | Procter & Gamble |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KitchenAid | 1.8M | 55.9% | 1 |
| Oct 2025 | Smeg | 1M | 32.1% | 2 |
| Oct 2025 | Cuisinart | 256K | 7.8% | 3 |
| Oct 2025 | Breville | 135K | 4.1% | 4 |
| Oct 2025 | Braun | 1.6K | 0.05% | 5 |
| Nov 2025 | KitchenAid | 3M | 60.3% | 1 |
| Nov 2025 | Smeg | 1.3M | 25.9% | 2 |
| Nov 2025 | Cuisinart | 433K | 8.8% | 3 |
| Nov 2025 | Breville | 246K | 5% | 4 |
| Nov 2025 | Braun | 2.4K | 0.05% | 5 |
| Dec 2025 | KitchenAid | 3M | 60.6% | 1 |
| Dec 2025 | Smeg | 1.3M | 25.3% | 2 |
| Dec 2025 | Cuisinart | 452K | 9.1% | 3 |
| Dec 2025 | Breville | 246K | 5% | 4 |
| Dec 2025 | Braun | 2.9K | 0.06% | 5 |
| Jan 2026 | KitchenAid | 1.8M | 50.1% | 1 |
| Jan 2026 | Smeg | 1.3M | 34.7% | 2 |
| Jan 2026 | Cuisinart | 386K | 10.7% | 3 |
| Jan 2026 | Breville | 165K | 4.6% | 4 |
| Jan 2026 | Braun | 1.6K | 0.04% | 5 |
| Feb 2026 | KitchenAid | 1.5M | 51.4% | 1 |
| Feb 2026 | Smeg | 1M | 35.6% | 2 |
| Feb 2026 | Cuisinart | 233K | 8.2% | 3 |
| Feb 2026 | Breville | 135K | 4.8% | 4 |
| Feb 2026 | Braun | 1.3K | 0.05% | 5 |
| Mar 2026 | KitchenAid | 1.5M | 51.3% | 1 |
| Mar 2026 | Smeg | 1M | 34.2% | 2 |
| Mar 2026 | Cuisinart | 290K | 9.8% | 3 |
| Mar 2026 | Breville | 135K | 4.6% | 4 |
| Mar 2026 | Braun | 1.3K | 0.04% | 5 |
| Apr 2026 | KitchenAid | 1.5M | 55% | 1 |
| Apr 2026 | Smeg | 857K | 32% | 2 |
| Apr 2026 | Cuisinart | 213K | 8% | 3 |
| Apr 2026 | Breville | 135K | 5% | 4 |
| Apr 2026 | Braun | 1.3K | 0.05% | 5 |
| May 2026 | KitchenAid | 1.3M | 51.1% | 1 |
| May 2026 | Smeg | 857K | 33.8% | 2 |
| May 2026 | Cuisinart | 246K | 9.7% | 3 |
| May 2026 | Breville | 135K | 5.3% | 4 |
| May 2026 | Braun | 1.3K | 0.05% | 5 |
| Jun 2026 | KitchenAid | 1.2M | 51.9% | 1 |
| Jun 2026 | Smeg | 734K | 32.7% | 2 |
| Jun 2026 | Cuisinart | 210K | 9.4% | 3 |
| Jun 2026 | Breville | 135K | 6% | 4 |
| Jun 2026 | Braun | 1.3K | 0.06% | 5 |
| Jul 2026 | KitchenAid | 1.2M | 49.8% | 1 |
| Jul 2026 | Smeg | 857K | 34.7% | 2 |
| Jul 2026 | Cuisinart | 246K | 10% | 3 |
| Jul 2026 | Breville | 135K | 5.5% | 4 |
| Jul 2026 | Braun | 1K | 0.04% | 5 |
| Aug 2026 | KitchenAid | 1.2M | 48.6% | 1 |
| Aug 2026 | Smeg | 899K | 35.8% | 2 |
| Aug 2026 | Cuisinart | 254K | 10.1% | 3 |
| Aug 2026 | Breville | 135K | 5.4% | 4 |
| Aug 2026 | Braun | 1.3K | 0.05% | 5 |
| Sep 2026 | KitchenAid | 1.3M | 47.2% | 1 |
| Sep 2026 | Smeg | 1M | 38.8% | 2 |
| Sep 2026 | Cuisinart | 213K | 7.9% | 3 |
| Sep 2026 | Breville | 165K | 6.1% | 4 |
| Sep 2026 | Braun | 1.3K | 0.05% | 5 |

## What is being compared

- **Braun**: Measured on the search term “braun hand mixer”.
- **Breville**: Measured on the search term “breville barista express”.
- **Cuisinart**: Measured on the search terms “cuisinart”, “cuisinart bread maker” and “cuisinart food processor”, summed into one figure.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid mixer” and “kitchenaid stand mixer”, summed into one figure.
- **Smeg**: Measured on the search terms “smeg”, “smeg coffee machine” and “smeg toaster”, summed into one figure.

- [Braun](/demand/global-en/brands/braun)
- [Breville](/demand/global-en/brands/breville)
- [Cuisinart](/demand/global-en/brands/cuisinart)
- [KitchenAid](/demand/global-en/brands/kitchenaid)
- [Smeg](/demand/global-en/brands/smeg)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hand mixer brands worldwide?

In September 2026, KitchenAid was the most searched among hand mixer brands worldwide, with an estimated 1.3M branded searches and 47.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Hand mixer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/hand-mixer-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hand-mixer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.