---
title: "Aveeno vs E45: Which is more popular by branded search?"
description: "Which is more popular in search, Aveeno or E45? Compare estimated monthly branded-search demand and Share of Search inside the Hand cream set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hand-cream/compare/aveeno-vs-e45"
publisher: "Brandwave"
---

# Aveeno vs E45: Which is more popular by branded search?

Which is more popular in search, Aveeno or E45? Compare estimated monthly branded-search demand and Share of Search inside the Hand cream set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aveeno and E45
- **Competitive set**: Hand cream
- **Market**: Global
- **Month measured**: Aug 2026
- **Aveeno Share of Search**: 9.9%
- **E45 Share of Search**: 3%

## Which is more popular in search, Aveeno or E45?

- In August 2026, Aveeno had more branded searches than E45 among hand cream worldwide. Aveeno was estimated to have 165K branded searches compared to E45’s 49.5K, and held a 9.9% Share of Search versus E45’s 3%.
- Aveeno was ahead of E45 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among hand cream worldwide moved from 13.3% to 9.9%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, E45’s estimated Share of Search among hand cream worldwide moved from 2.7% to 3%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

## How did search popularity change for hand cream worldwide in August 2026?

- Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.
- Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Month by month

| Month | Aveeno estimated searches | Aveeno Share of Search | Aveeno rank | E45 estimated searches | E45 Share of Search | E45 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 13.3% | 3 | 40.5K | 2.7% | 5 |
| Nov 2025 | 201K | 11.7% | 4 | 49.5K | 2.9% | 5 |
| Dec 2025 | 201K | 13% | 3 | 40.5K | 2.6% | 5 |
| Jan 2026 | 201K | 12.3% | 3 | 49.5K | 3% | 5 |
| Feb 2026 | 165K | 11.4% | 3 | 49.5K | 3.4% | 5 |
| Mar 2026 | 201K | 13.5% | 3 | 49.5K | 3.3% | 5 |
| Apr 2026 | 201K | 13.5% | 3 | 49.5K | 3.3% | 5 |
| May 2026 | 165K | 11.4% | 3 | 49.5K | 3.4% | 5 |
| Jun 2026 | 165K | 12.7% | 3 | 40.5K | 3.1% | 5 |
| Jul 2026 | 165K | 10.3% | 3 | 49.5K | 3.1% | 5 |
| Aug 2026 | 165K | 9.9% | 3 | 49.5K | 3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Aveeno’s and E45’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aveeno**: Measured on the search term “aveeno”.
- **E45**: Measured on the search term “e45 cream”.

- [Aveeno profile](/demand/global-en/brands/aveeno)
- [E45 profile](/demand/global-en/brands/e45)
- [All hand cream worldwide](/demand/global-en/categories/hand-cream): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aveeno or E45?

In August 2026, Aveeno had more branded searches than E45 among hand cream worldwide. Aveeno was estimated to have 165K branded searches compared to E45’s 49.5K, and held a 9.9% Share of Search versus E45’s 3%.

## Cite this page

Brandwave. "Aveeno vs E45: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/hand-cream/compare/aveeno-vs-e45

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hand-cream/compare/aveeno-vs-e45. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.