---
title: "Hand cream: Which brands are most popular in search?"
description: "Compare the hand cream shoppers choose between. Share of Search among Neutrogena, Nivea, Aveeno, Burt's Bees, E45 and O'Keeffe's, the hand cream Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hand-cream"
publisher: "Brandwave"
---

# Hand cream: Which brands are most popular in search?

Compare the hand cream shoppers choose between. Share of Search among Neutrogena, Nivea, Aveeno, Burt's Bees, E45 and O'Keeffe's, the hand cream Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hand cream
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Neutrogena, 40.3%

## Which brand is most popular in search among hand cream worldwide?

- Neutrogena and Nivea share the highest estimated Share of Search among hand cream worldwide, at 40.3% in August 2026.
- Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among hand cream worldwide increased from 36.5% to 40.3%.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among hand cream worldwide increased from 36.5% to 40.3%.
- Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among hand cream worldwide decreased from 13.3% to 9.9%.
- Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among hand cream worldwide decreased from 11% to 6.6%.
- Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among hand cream worldwide peaked at 40.3% in August 2026 and was lowest at 28.2% in July 2026.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among hand cream worldwide peaked at 51.5% in July 2026 and was lowest at 35.7% in December 2025.
- Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among hand cream worldwide peaked at 13.5% in April 2026 and was lowest at 9.9% in August 2026.
- Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among hand cream worldwide peaked at 14.3% in November 2025 and was lowest at 6.6% in August 2026.
- Across the 11 months ending August 2026, E45 and O'Keeffe's held steady: their estimated Share of Search among hand cream worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Neutrogena vs Nivea: compare search popularity](/demand/global-en/compare/neutrogena-vs-nivea): 40.3% Share of Search each.
- [Neutrogena vs Aveeno: compare search popularity](/demand/global-en/compare/aveeno-vs-neutrogena): 40.3% against 9.9% Share of Search.
- [Neutrogena vs Burt's Bees: compare search popularity](/demand/global-en/compare/burts-bees-vs-neutrogena): 40.3% against 6.6% Share of Search.
- [Neutrogena vs E45: compare search popularity](/demand/global-en/compare/e45-vs-neutrogena): 40.3% against 3% Share of Search.
- [Nivea vs Aveeno: compare search popularity](/demand/global-en/compare/aveeno-vs-nivea): 40.3% against 9.9% Share of Search.
- [Nivea vs Burt's Bees: compare search popularity](/demand/global-en/compare/burts-bees-vs-nivea): 40.3% against 6.6% Share of Search.
- [Nivea vs E45: compare search popularity](/demand/global-en/compare/e45-vs-nivea): 40.3% against 3% Share of Search.
- [Aveeno vs Burt's Bees: compare search popularity](/demand/global-en/compare/aveeno-vs-burts-bees): 9.9% against 6.6% Share of Search.
- [Aveeno vs E45: compare search popularity](/demand/global-en/compare/aveeno-vs-e45): 9.9% against 3% Share of Search.
- [Burt's Bees vs E45: compare search popularity](/demand/global-en/compare/burts-bees-vs-e45): 6.6% against 3% Share of Search.

## How did search popularity change for hand cream worldwide in August 2026?

- In August 2026, Neutrogena overtook Nivea to take the highest estimated Share of Search among hand cream worldwide, at 40.3%.
- In August 2026, Nivea lost estimated Share of Search among hand cream worldwide, from 51.5% to 40.3%.
- Burt's Bees’ estimated Share of Search among hand cream worldwide has lost ground for 3 months in a row, from 9.3% to 6.6% in August 2026.
- Estimated monthly branded searches for O'Keeffe's worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.
- Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.
- Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Neutrogena | 40.3% | 673K | +49.6% | Neutrogena |
| 2 | Nivea | 40.3% | 673K | -18.2% | Nivea |
| 3 | Aveeno | 9.9% | 165K | 0.0% | Aveeno |
| 4 | Burt's Bees | 6.6% | 110K | 0.0% | Burt's Bees |
| 5 | E45 | 3% | 49.5K | 0.0% | E45 |
| 6 | O'Keeffe's | <0.01% | 70 | -22.2% | O'Keeffe's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Neutrogena | 550K | 36.5% | 1 |
| Oct 2025 | Nivea | 550K | 36.5% | 2 |
| Oct 2025 | Aveeno | 201K | 13.3% | 3 |
| Oct 2025 | Burt's Bees | 165K | 11% | 4 |
| Oct 2025 | E45 | 40.5K | 2.7% | 5 |
| Oct 2025 | O'Keeffe's | 50 | <0.01% | 6 |
| Nov 2025 | Nivea | 673K | 39.1% | 1 |
| Nov 2025 | Neutrogena | 550K | 32% | 2 |
| Nov 2025 | Burt's Bees | 246K | 14.3% | 3 |
| Nov 2025 | Aveeno | 201K | 11.7% | 4 |
| Nov 2025 | E45 | 49.5K | 2.9% | 5 |
| Nov 2025 | O'Keeffe's | 110 | <0.01% | 6 |
| Dec 2025 | Neutrogena | 550K | 35.7% | 1 |
| Dec 2025 | Nivea | 550K | 35.7% | 2 |
| Dec 2025 | Aveeno | 201K | 13% | 3 |
| Dec 2025 | Burt's Bees | 201K | 13% | 4 |
| Dec 2025 | E45 | 40.5K | 2.6% | 5 |
| Dec 2025 | O'Keeffe's | 140 | <0.01% | 6 |
| Jan 2026 | Nivea | 673K | 41.1% | 1 |
| Jan 2026 | Neutrogena | 550K | 33.6% | 2 |
| Jan 2026 | Aveeno | 201K | 12.3% | 3 |
| Jan 2026 | Burt's Bees | 165K | 10.1% | 4 |
| Jan 2026 | E45 | 49.5K | 3% | 5 |
| Jan 2026 | O'Keeffe's | 140 | <0.01% | 6 |
| Feb 2026 | Neutrogena | 550K | 37.9% | 1 |
| Feb 2026 | Nivea | 550K | 37.9% | 2 |
| Feb 2026 | Aveeno | 165K | 11.4% | 3 |
| Feb 2026 | Burt's Bees | 135K | 9.3% | 4 |
| Feb 2026 | E45 | 49.5K | 3.4% | 5 |
| Feb 2026 | O'Keeffe's | 140 | <0.01% | 6 |
| Mar 2026 | Neutrogena | 550K | 37% | 1 |
| Mar 2026 | Nivea | 550K | 37% | 2 |
| Mar 2026 | Aveeno | 201K | 13.5% | 3 |
| Mar 2026 | Burt's Bees | 135K | 9.1% | 4 |
| Mar 2026 | E45 | 49.5K | 3.3% | 5 |
| Mar 2026 | O'Keeffe's | 110 | <0.01% | 6 |
| Apr 2026 | Neutrogena | 550K | 37% | 1 |
| Apr 2026 | Nivea | 550K | 37% | 2 |
| Apr 2026 | Aveeno | 201K | 13.5% | 3 |
| Apr 2026 | Burt's Bees | 135K | 9.1% | 4 |
| Apr 2026 | E45 | 49.5K | 3.3% | 5 |
| Apr 2026 | O'Keeffe's | 70 | <0.01% | 6 |
| May 2026 | Neutrogena | 550K | 37.9% | 1 |
| May 2026 | Nivea | 550K | 37.9% | 2 |
| May 2026 | Aveeno | 165K | 11.4% | 3 |
| May 2026 | Burt's Bees | 135K | 9.3% | 4 |
| May 2026 | E45 | 49.5K | 3.4% | 5 |
| May 2026 | O'Keeffe's | 70 | <0.01% | 6 |
| Jun 2026 | Nivea | 550K | 42.4% | 1 |
| Jun 2026 | Neutrogena | 450K | 34.7% | 2 |
| Jun 2026 | Aveeno | 165K | 12.7% | 3 |
| Jun 2026 | Burt's Bees | 90.5K | 7% | 4 |
| Jun 2026 | E45 | 40.5K | 3.1% | 5 |
| Jun 2026 | O'Keeffe's | 70 | <0.01% | 6 |
| Jul 2026 | Nivea | 823K | 51.5% | 1 |
| Jul 2026 | Neutrogena | 450K | 28.2% | 2 |
| Jul 2026 | Aveeno | 165K | 10.3% | 3 |
| Jul 2026 | Burt's Bees | 110K | 6.9% | 4 |
| Jul 2026 | E45 | 49.5K | 3.1% | 5 |
| Jul 2026 | O'Keeffe's | 90 | <0.01% | 6 |
| Aug 2026 | Neutrogena | 673K | 40.3% | 1 |
| Aug 2026 | Nivea | 673K | 40.3% | 2 |
| Aug 2026 | Aveeno | 165K | 9.9% | 3 |
| Aug 2026 | Burt's Bees | 110K | 6.6% | 4 |
| Aug 2026 | E45 | 49.5K | 3% | 5 |
| Aug 2026 | O'Keeffe's | 70 | <0.01% | 6 |
| Sep 2026 | Aveeno | — | — | — |
| Sep 2026 | Burt's Bees | — | — | — |
| Sep 2026 | E45 | — | — | — |
| Sep 2026 | Neutrogena | — | — | — |
| Sep 2026 | Nivea | — | — | — |
| Sep 2026 | O'Keeffe's | — | — | — |

## What is being compared

- **Aveeno**: Measured on the search term “aveeno”.
- **Burt's Bees**: Measured on the search term “burts bees”.
- **E45**: Measured on the search term “e45 cream”.
- **Neutrogena**: Measured on the search term “neutrogena”.
- **Nivea**: Measured on the search term “nivea”.
- **O'Keeffe's**: Measured on the search term “okeeffes cream”.

- [Aveeno](/demand/global-en/brands/aveeno)
- [Burt's Bees](/demand/global-en/brands/burts-bees)
- [E45](/demand/global-en/brands/e45)
- [Neutrogena](/demand/global-en/brands/neutrogena)
- [Nivea](/demand/global-en/brands/nivea)
- [O'Keeffe's](/demand/global-en/brands/o-keeffe-s)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hand cream worldwide?

Neutrogena and Nivea share the highest estimated Share of Search among hand cream worldwide, at 40.3% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Hand cream: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/hand-cream

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hand-cream. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.