--- title: "Kenwood vs Smeg: Which is searched more?" description: "Is Kenwood or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand blender brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hand-blender-brands/compare/kenwood-vs-smeg" publisher: "Brandwave" --- # Kenwood vs Smeg: Which is searched more? Is Kenwood or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand blender brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kenwood and Smeg - **Competitive set**: Hand blender brands - **Market**: Global - **Month measured**: Sep 2026 - **Kenwood Share of Search**: 5.4% - **Smeg Share of Search**: 9.9% ## Is Kenwood or Smeg more popular in search? - In September 2026, Smeg had more branded searches than Kenwood among hand blender brands worldwide. Smeg had about 7,190 branded searches, while Kenwood had 3,890. Smeg made up 9.9% of all hand blender brand searches we track, and Kenwood accounted for 5.4%. - Smeg was ahead of Kenwood in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kenwood’s share of searches among hand blender brands worldwide held steady at 5.4%, and its estimated monthly branded searches moved from 4.6K to 3.9K. - Across the 12 months ending September 2026, Smeg’s share of searches among hand blender brands worldwide moved from 8.4% to 9.9%, and its estimated monthly branded searches moved from 7.1K to 7.2K. ## Top hand blender brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Kenwood nor Smeg showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Braun | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | KitchenAid | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Breville | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Cuisinart | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Vitamix | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Smeg | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bosch | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kenwood | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Dualit | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about hand blender brands - Asked ChatGPT "Which hand blender brand should I buy?": 1. Braun, 2. KitchenAid, 3. Breville, 4. Cuisinart - Asked ChatGPT "What are the best hand blender brands?": 1. Braun, 2. Breville, 3. KitchenAid, 4. Cuisinart, 5. Vitamix - Asked ChatGPT "What's the best hand blender brand for everyday cooking?": 1. Braun, 2. Breville, 3. KitchenAid - Searched Google, AI Overview "best hand blender": 1. Braun, 2. KitchenAid Not named in any answer: Smeg, Bosch, Kenwood and Dualit. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hand blender brands worldwide in September 2026? - In September 2026, Smeg gained share of searches among hand blender brands worldwide, from 9.1% to 9.9%. - Estimated monthly branded searches for Kenwood worldwide fell 15.3% over 12 measured months, from 4.6K to 3.9K in September 2026. ## Month by month | Month | Kenwood estimated searches | Kenwood Share of Search | Kenwood rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.6K | 5.4% | 7 | 7.1K | 8.4% | 5 | | Nov 2025 | 5.6K | 4.6% | 7 | 13K | 10.6% | 5 | | Dec 2025 | 4.7K | 3.2% | 8 | 13.1K | 8.9% | 5 | | Jan 2026 | 4.6K | 3.6% | 7 | 8.7K | 6.9% | 5 | | Feb 2026 | 4.4K | 4.6% | 7 | 8.5K | 8.9% | 5 | | Mar 2026 | 4.7K | 5.7% | 7 | 7K | 8.4% | 5 | | Apr 2026 | 4.7K | 5.7% | 7 | 6.9K | 8.4% | 5 | | May 2026 | 4K | 4.9% | 7 | 5.7K | 7% | 5 | | Jun 2026 | 3.9K | 5.2% | 7 | 5.7K | 7.7% | 5 | | Jul 2026 | 3.9K | 5.1% | 8 | 5.8K | 7.6% | 5 | | Aug 2026 | 3.9K | 4.9% | 7 | 7.2K | 9.1% | 5 | | Sep 2026 | 3.9K | 5.4% | 7 | 7.2K | 9.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Kenwood’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kenwood**: Measured on the search terms “kenwood hand blender”, “kenwood immersion blender” and “kenwood stick blender”, summed into one figure. - **Smeg**: Measured on the search terms “smeg hand blender”, “smeg hand mixer” and “smeg immersion blender”, summed into one figure. - [Kenwood profile](/demand/global-en/brands/kenwood) - [Smeg profile](/demand/global-en/brands/smeg) - [All hand blender brands worldwide](/demand/global-en/categories/hand-blender-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kenwood or Smeg more popular in search? In September 2026, Smeg had more branded searches than Kenwood among hand blender brands worldwide. Smeg had about 7,190 branded searches, while Kenwood had 3,890. Smeg made up 9.9% of all hand blender brand searches we track, and Kenwood accounted for 5.4%. ## Cite this page Brandwave. "Kenwood vs Smeg: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hand-blender-brands/compare/kenwood-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hand-blender-brands/compare/kenwood-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.