---
title: "Kenwood vs KitchenAid: Which is searched more?"
description: "Which is more popular in search, Kenwood or KitchenAid? Compare estimated monthly branded-search demand and Share of Search inside the Hand blender brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hand-blender-brands/compare/kenwood-vs-kitchenaid"
publisher: "Brandwave"
---

# Kenwood vs KitchenAid: Which is searched more?

Which is more popular in search, Kenwood or KitchenAid? Compare estimated monthly branded-search demand and Share of Search inside the Hand blender brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kenwood and KitchenAid
- **Competitive set**: Hand blender brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kenwood Share of Search**: 19.1%
- **KitchenAid Share of Search**: 61.9%

## Which is more popular in search, Kenwood or KitchenAid?

- In September 2026, KitchenAid had more branded searches than Kenwood among hand blender brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Kenwood’s 394K, and held a 61.9% Share of Search versus Kenwood’s 19.1%.
- KitchenAid was ahead of Kenwood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among hand blender brands worldwide moved from 19.9% to 19.1%, and its estimated monthly branded searches moved from 557K to 394K.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among hand blender brands worldwide moved from 65.4% to 61.9%, and its estimated monthly branded searches moved from 1.8M to 1.3M.

## How did search popularity change for hand blender brands worldwide in September 2026?

- In September 2026, KitchenAid gained estimated Share of Search among hand blender brands worldwide, from 60.4% to 61.9%.
- Kenwood’s estimated Share of Search among hand blender brands worldwide has lost ground for 3 months in a row, from 20.5% to 19.1% in September 2026.

## Month by month

| Month | Kenwood estimated searches | Kenwood Share of Search | Kenwood rank | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 557K | 19.9% | 2 | 1.8M | 65.4% | 1 |
| Nov 2025 | 678K | 15.6% | 2 | 3M | 68.3% | 1 |
| Dec 2025 | 584K | 13.6% | 2 | 3M | 70% | 1 |
| Jan 2026 | 476K | 16.8% | 2 | 1.8M | 64% | 1 |
| Feb 2026 | 467K | 20.3% | 2 | 1.5M | 63.1% | 1 |
| Mar 2026 | 566K | 22.5% | 2 | 1.5M | 59.9% | 1 |
| Apr 2026 | 478K | 20.6% | 2 | 1.5M | 63.6% | 1 |
| May 2026 | 455K | 21.2% | 2 | 1.3M | 60.3% | 1 |
| Jun 2026 | 394K | 20.5% | 2 | 1.2M | 60.7% | 1 |
| Jul 2026 | 394K | 19.5% | 2 | 1.2M | 60.9% | 1 |
| Aug 2026 | 394K | 19.5% | 2 | 1.2M | 60.4% | 1 |
| Sep 2026 | 394K | 19.1% | 2 | 1.3M | 61.9% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kenwood’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kenwood**: Measured on the search terms “kenwood”, “kenwood foodprocessor”, “kenwood mixer” and “kenwood truck”, summed into one figure.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid mixer” and “kitchenaid stand mixer”, summed into one figure.

- [Kenwood profile](/demand/global-en/brands/kenwood)
- [KitchenAid profile](/demand/global-en/brands/kitchenaid)
- [All hand blender brands worldwide](/demand/global-en/categories/hand-blender-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kenwood or KitchenAid?

In September 2026, KitchenAid had more branded searches than Kenwood among hand blender brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Kenwood’s 394K, and held a 61.9% Share of Search versus Kenwood’s 19.1%.

## Cite this page

Brandwave. "Kenwood vs KitchenAid: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hand-blender-brands/compare/kenwood-vs-kitchenaid

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hand-blender-brands/compare/kenwood-vs-kitchenaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.