---
title: "Ham radio brands: Which are searched most?"
description: "Compare the amateur radio brands operators buy transceivers and handhelds from. Share of Search among Baofeng, Yaesu, Icom, Radioddity, BTECH, TIDRADIO, FlexRadio, Quansheng, AnyTone, Elecraft, Xiegu and Kenwood, the ham radio brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ham-radio-brands"
publisher: "Brandwave"
---

# Ham radio brands: Which are searched most?

Compare the amateur radio brands operators buy transceivers and handhelds from. Share of Search among Baofeng, Yaesu, Icom, Radioddity, BTECH, TIDRADIO, FlexRadio, Quansheng, AnyTone, Elecraft, Xiegu and Kenwood, the ham radio brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ham radio brands
- **Market**: Global
- **Brands compared**: 12
- **Month measured**: Sep 2026
- **Highest Share of Search**: Baofeng, 48.5%

## Which brand is most popular in search among ham radio brands worldwide?

- In September 2026, Baofeng was the most searched among ham radio brands worldwide, with an estimated 95.9K branded searches, 48.5% of all searches for the 12 we track.
- Yaesu is in 2nd place, 34.8 percentage points behind at 13.7%.
- Across the 12 months ending September 2026, Baofeng’s share of searches among ham radio brands worldwide increased from 47% to 48.5%.
- Across the 12 months ending September 2026, Yaesu’s share of searches among ham radio brands worldwide decreased from 16% to 13.7%.
- Across the 12 months ending September 2026, BTECH’s share of searches among ham radio brands worldwide increased from 1.6% to 4.2%.
- Across the 12 months ending September 2026, TIDRADIO’s share of searches among ham radio brands worldwide decreased from 4.8% to 4.1%.
- Across the 12 months ending September 2026, FlexRadio’s share of searches among ham radio brands worldwide decreased from 3.9% to 3.3%.
- Across the 12 months ending September 2026, Quansheng’s share of searches among ham radio brands worldwide decreased from 4.8% to 3.3%.
- Across the 12 months ending September 2026, Xiegu’s share of searches among ham radio brands worldwide increased from 1.4% to 2.2%.
- Across the 12 months ending September 2026, Baofeng’s share of searches among ham radio brands worldwide peaked at 49.9% in January 2026 and was lowest at 43.4% in August 2026.
- Across the 12 months ending September 2026, Yaesu’s share of searches among ham radio brands worldwide peaked at 16% in October 2025 and was lowest at 13.1% in July 2026.
- Across the 12 months ending September 2026, Icom’s share of searches among ham radio brands worldwide peaked at 9% in July 2026 and was lowest at 7.1% in January 2026.
- Across the 12 months ending September 2026, Radioddity’s share of searches among ham radio brands worldwide peaked at 8.1% in August 2026 and was lowest at 5.2% in January 2026.
- Across the 12 months ending September 2026, BTECH’s share of searches among ham radio brands worldwide peaked at 5.6% in August 2026 and was lowest at 1.6% in October 2025.
- Across the 12 months ending September 2026, TIDRADIO’s share of searches among ham radio brands worldwide peaked at 5.4% in May 2026 and was lowest at 4.1% in September 2026.
- Across the 12 months ending September 2026, FlexRadio’s share of searches among ham radio brands worldwide peaked at 4.8% in December 2025 and was lowest at 3% in August 2026.
- Across the 12 months ending September 2026, Elecraft’s share of searches among ham radio brands worldwide peaked at 3.8% in June 2026 and was lowest at 2.3% in January 2026.
- Across the 12 months ending September 2026, Xiegu’s share of searches among ham radio brands worldwide peaked at 2.2% in September 2026 and was lowest at 1.2% in April 2026.
- Across the 12 months ending September 2026, BTECH rose from 10th to 5th among ham radio brands worldwide.
- Across the 12 months ending September 2026, Quansheng fell from 5th to 8th among ham radio brands worldwide.
- Across the 12 months ending September 2026, AnyTone fell from 8th to 9th among ham radio brands worldwide.
- Across the 12 months ending September 2026, Elecraft fell from 9th to 10th among ham radio brands worldwide.
- Across the 12 months ending September 2026, Xiegu rose from 12th to 11th among ham radio brands worldwide.
- Across the 12 months ending September 2026, Kenwood fell from 11th to 12th among ham radio brands worldwide.
- Across the 12 months ending September 2026, Icom and Radioddity held steady: their share of searches among ham radio brands worldwide each moved less than 0.5 percentage points.

## Top ham radio brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Baofeng appeared every time. Yaesu was recommended most often, coming first in three out of four answers that gave a list. Baofeng was second, and Kenwood was third. BTECH, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Yaesu | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Baofeng | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Kenwood | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Icom | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| AnyTone | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Elecraft | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Xiegu | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| TIDRADIO | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| FlexRadio | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Radioddity | 10th | 1 of 3 | 0 of 2 | 1 of 5 |
| BTECH | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Quansheng | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about ham radio brands

- Asked ChatGPT "What's the best ham radio for beginners?": 1. Yaesu, 2. Baofeng, 3. Xiegu, 4. Radioddity
- Asked ChatGPT "Which handheld ham radio should I buy?": 1. Yaesu, 2. Baofeng, 3. Kenwood
- Asked ChatGPT "What are the best amateur radio brands?": 1. Yaesu, 2. Icom, 3. Kenwood, 4. Elecraft, 5. FlexRadio, 6. AnyTone, 7. Baofeng, 8. Xiegu
- Searched Google, AI Overview "ham radio": 1. Baofeng
- Searched Google, AI Overview "handheld ham radio": 1. Baofeng, 2. Yaesu, 3. TIDRADIO, 4. AnyTone, 5. Kenwood

Not named in any answer: BTECH and Quansheng.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [Baofeng vs Yaesu: compare search popularity](/demand/global-en/compare/baofeng-vs-yaesu): 48.5% against 13.7% Share of Search.
- [Baofeng vs Icom: compare search popularity](/demand/global-en/compare/baofeng-vs-icom): 48.5% against 7.7% Share of Search.
- [Baofeng vs Radioddity: compare search popularity](/demand/global-en/compare/baofeng-vs-radioddity): 48.5% against 6.1% Share of Search.
- [Baofeng vs BTECH: compare search popularity](/demand/global-en/compare/baofeng-vs-btech): 48.5% against 4.2% Share of Search.
- [Yaesu vs Icom: compare search popularity](/demand/global-en/compare/icom-vs-yaesu): 13.7% against 7.7% Share of Search.
- [Yaesu vs Radioddity: compare search popularity](/demand/global-en/compare/radioddity-vs-yaesu): 13.7% against 6.1% Share of Search.
- [Yaesu vs BTECH: compare search popularity](/demand/global-en/compare/btech-vs-yaesu): 13.7% against 4.2% Share of Search.
- [Icom vs Radioddity: compare search popularity](/demand/global-en/compare/icom-vs-radioddity): 7.7% against 6.1% Share of Search.
- [Icom vs BTECH: compare search popularity](/demand/global-en/compare/btech-vs-icom): 7.7% against 4.2% Share of Search.
- [Radioddity vs BTECH: compare search popularity](/demand/global-en/compare/btech-vs-radioddity): 6.1% against 4.2% Share of Search.

## How did search popularity change for ham radio brands worldwide in September 2026?

- In September 2026, Baofeng gained share of searches among ham radio brands worldwide, from 43.4% to 48.5%.
- In September 2026, Radioddity lost share of searches among ham radio brands worldwide, from 8.1% to 6.1%.
- In September 2026, BTECH lost share of searches among ham radio brands worldwide, from 5.6% to 4.2%.
- In September 2026, Yaesu lost share of searches among ham radio brands worldwide, from 14.8% to 13.7%.
- In September 2026, Icom lost share of searches among ham radio brands worldwide, from 8.4% to 7.7%.
- Elecraft’s share of searches among ham radio brands worldwide has lost ground for 3 months in a row, from 3.8% to 2.7% in September 2026.
- In September 2026, FlexRadio rose from 9th to 7th among ham radio brands worldwide.
- In September 2026, AnyTone rose from 10th to 9th among ham radio brands worldwide.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Baofeng | 48.5% | 95.9K | +20.8% | Baofeng |
| 2 | Yaesu | 13.7% | 27.1K | 0.0% | Yaesu |
| 3 | Icom | 7.7% | 15.3K | 0.0% | Icom |
| 4 | Radioddity | 6.1% | 12.1K | -18.2% | Radioddity |
| 5 | BTECH | 4.2% | 8.3K | -18.6% | BTECH |
| 6 | TIDRADIO | 4.1% | 8.1K | 0.0% | TIDRADIO |
| 7 | FlexRadio | 3.3% | 6.6K | +22.2% | FlexRadio |
| 8 | Quansheng | 3.3% | 6.6K | 0.0% | Quansheng |
| 9 | AnyTone | 2.7% | 5.4K | +22.7% | AnyTone |
| 10 | Elecraft | 2.7% | 5.4K | 0.0% | Elecraft |
| 11 | Xiegu | 2.2% | 4.4K | +22.2% | Xiegu |
| 12 | Kenwood | 1.3% | 2.6K | 0.0% | JVCKenwood |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baofeng | 97.1K | 47% | 1 |
| Oct 2025 | Yaesu | 33.1K | 16% | 2 |
| Oct 2025 | Icom | 16.5K | 8% | 3 |
| Oct 2025 | Radioddity | 12.1K | 5.9% | 4 |
| Oct 2025 | Quansheng | 9.9K | 4.8% | 5 |
| Oct 2025 | TIDRADIO | 9.9K | 4.8% | 6 |
| Oct 2025 | FlexRadio | 8.1K | 3.9% | 7 |
| Oct 2025 | AnyTone | 5.4K | 2.6% | 8 |
| Oct 2025 | Elecraft | 5.4K | 2.6% | 9 |
| Oct 2025 | BTECH | 3.4K | 1.6% | 10 |
| Oct 2025 | Kenwood | 2.9K | 1.4% | 11 |
| Oct 2025 | Xiegu | 2.9K | 1.4% | 12 |
| Nov 2025 | Baofeng | 95.9K | 46.2% | 1 |
| Nov 2025 | Yaesu | 33.1K | 15.9% | 2 |
| Nov 2025 | Icom | 15.3K | 7.4% | 3 |
| Nov 2025 | Radioddity | 14.8K | 7.1% | 4 |
| Nov 2025 | FlexRadio | 9.9K | 4.8% | 5 |
| Nov 2025 | TIDRADIO | 9.9K | 4.8% | 6 |
| Nov 2025 | Quansheng | 8.1K | 3.9% | 7 |
| Nov 2025 | AnyTone | 5.4K | 2.6% | 8 |
| Nov 2025 | Elecraft | 5.4K | 2.6% | 9 |
| Nov 2025 | BTECH | 3.7K | 1.8% | 10 |
| Nov 2025 | Kenwood | 3.2K | 1.5% | 11 |
| Nov 2025 | Xiegu | 2.9K | 1.4% | 12 |
| Dec 2025 | Baofeng | 95.9K | 46.3% | 1 |
| Dec 2025 | Yaesu | 33.1K | 16% | 2 |
| Dec 2025 | Icom | 15.3K | 7.4% | 3 |
| Dec 2025 | Radioddity | 12.1K | 5.8% | 4 |
| Dec 2025 | FlexRadio | 9.9K | 4.8% | 5 |
| Dec 2025 | TIDRADIO | 9.9K | 4.8% | 6 |
| Dec 2025 | Quansheng | 8.1K | 3.9% | 7 |
| Dec 2025 | AnyTone | 6.6K | 3.2% | 8 |
| Dec 2025 | Elecraft | 5.4K | 2.6% | 9 |
| Dec 2025 | BTECH | 4.9K | 2.4% | 10 |
| Dec 2025 | Kenwood | 2.9K | 1.4% | 11 |
| Dec 2025 | Xiegu | 2.9K | 1.4% | 12 |
| Jan 2026 | Baofeng | 117K | 49.9% | 1 |
| Jan 2026 | Yaesu | 33.1K | 14.2% | 2 |
| Jan 2026 | Icom | 16.5K | 7.1% | 3 |
| Jan 2026 | Radioddity | 12.1K | 5.2% | 4 |
| Jan 2026 | TIDRADIO | 12.1K | 5.2% | 5 |
| Jan 2026 | Quansheng | 9.9K | 4.2% | 6 |
| Jan 2026 | FlexRadio | 8.1K | 3.5% | 7 |
| Jan 2026 | BTECH | 7K | 3% | 8 |
| Jan 2026 | AnyTone | 6.6K | 2.8% | 9 |
| Jan 2026 | Elecraft | 5.4K | 2.3% | 10 |
| Jan 2026 | Kenwood | 3.2K | 1.4% | 11 |
| Jan 2026 | Xiegu | 2.9K | 1.2% | 12 |
| Feb 2026 | Baofeng | 95.9K | 48.8% | 1 |
| Feb 2026 | Yaesu | 27.1K | 13.8% | 2 |
| Feb 2026 | Icom | 15.3K | 7.8% | 3 |
| Feb 2026 | Radioddity | 12.1K | 6.2% | 4 |
| Feb 2026 | TIDRADIO | 9.9K | 5% | 5 |
| Feb 2026 | Quansheng | 8.1K | 4.1% | 6 |
| Feb 2026 | AnyTone | 6.6K | 3.4% | 7 |
| Feb 2026 | FlexRadio | 6.6K | 3.4% | 8 |
| Feb 2026 | Elecraft | 5.4K | 2.7% | 9 |
| Feb 2026 | BTECH | 4.2K | 2.1% | 10 |
| Feb 2026 | Xiegu | 2.9K | 1.5% | 11 |
| Feb 2026 | Kenwood | 2.6K | 1.3% | 12 |
| Mar 2026 | Baofeng | 97.1K | 45.6% | 1 |
| Mar 2026 | Yaesu | 33.1K | 15.5% | 2 |
| Mar 2026 | Icom | 16.5K | 7.8% | 3 |
| Mar 2026 | Radioddity | 14.8K | 7% | 4 |
| Mar 2026 | TIDRADIO | 9.9K | 4.7% | 5 |
| Mar 2026 | FlexRadio | 8.1K | 3.8% | 6 |
| Mar 2026 | Quansheng | 8.1K | 3.8% | 7 |
| Mar 2026 | AnyTone | 6.6K | 3.1% | 8 |
| Mar 2026 | Elecraft | 6.6K | 3.1% | 9 |
| Mar 2026 | BTECH | 6K | 2.8% | 10 |
| Mar 2026 | Kenwood | 3.2K | 1.5% | 11 |
| Mar 2026 | Xiegu | 2.9K | 1.4% | 12 |
| Apr 2026 | Baofeng | 95.9K | 47.4% | 1 |
| Apr 2026 | Yaesu | 27.1K | 13.4% | 2 |
| Apr 2026 | Icom | 16.5K | 8.1% | 3 |
| Apr 2026 | Radioddity | 12.1K | 6% | 4 |
| Apr 2026 | TIDRADIO | 9.9K | 4.9% | 5 |
| Apr 2026 | FlexRadio | 8.1K | 4% | 6 |
| Apr 2026 | Quansheng | 8.1K | 4% | 7 |
| Apr 2026 | AnyTone | 6.6K | 3.3% | 8 |
| Apr 2026 | Elecraft | 6.6K | 3.3% | 9 |
| Apr 2026 | BTECH | 6.3K | 3.1% | 10 |
| Apr 2026 | Kenwood | 2.9K | 1.4% | 11 |
| Apr 2026 | Xiegu | 2.4K | 1.2% | 12 |
| May 2026 | Baofeng | 80.6K | 43.8% | 1 |
| May 2026 | Yaesu | 27.1K | 14.7% | 2 |
| May 2026 | Icom | 16.5K | 9% | 3 |
| May 2026 | Radioddity | 12.1K | 6.6% | 4 |
| May 2026 | TIDRADIO | 9.9K | 5.4% | 5 |
| May 2026 | FlexRadio | 8.1K | 4.4% | 6 |
| May 2026 | Quansheng | 8.1K | 4.4% | 7 |
| May 2026 | Elecraft | 6.6K | 3.6% | 8 |
| May 2026 | AnyTone | 5.4K | 2.9% | 9 |
| May 2026 | BTECH | 4.2K | 2.3% | 10 |
| May 2026 | Kenwood | 3.2K | 1.7% | 11 |
| May 2026 | Xiegu | 2.4K | 1.3% | 12 |
| Jun 2026 | Baofeng | 79.4K | 45.6% | 1 |
| Jun 2026 | Yaesu | 27.1K | 15.6% | 2 |
| Jun 2026 | Icom | 15.3K | 8.8% | 3 |
| Jun 2026 | Radioddity | 9.9K | 5.7% | 4 |
| Jun 2026 | FlexRadio | 8.1K | 4.7% | 5 |
| Jun 2026 | TIDRADIO | 8.1K | 4.7% | 6 |
| Jun 2026 | Elecraft | 6.6K | 3.8% | 7 |
| Jun 2026 | Quansheng | 6.6K | 3.8% | 8 |
| Jun 2026 | AnyTone | 4.4K | 2.5% | 9 |
| Jun 2026 | BTECH | 3.9K | 2.2% | 10 |
| Jun 2026 | Xiegu | 2.4K | 1.4% | 11 |
| Jun 2026 | Kenwood | 2.3K | 1.3% | 12 |
| Jul 2026 | Baofeng | 78.4K | 46.3% | 1 |
| Jul 2026 | Yaesu | 22.2K | 13.1% | 2 |
| Jul 2026 | Icom | 15.3K | 9% | 3 |
| Jul 2026 | Radioddity | 12.1K | 7.1% | 4 |
| Jul 2026 | TIDRADIO | 8.1K | 4.8% | 5 |
| Jul 2026 | FlexRadio | 6.6K | 3.9% | 6 |
| Jul 2026 | Quansheng | 6.6K | 3.9% | 7 |
| Jul 2026 | Elecraft | 5.4K | 3.2% | 8 |
| Jul 2026 | BTECH | 4.5K | 2.7% | 9 |
| Jul 2026 | AnyTone | 4.4K | 2.6% | 10 |
| Jul 2026 | Xiegu | 3.6K | 2.1% | 11 |
| Jul 2026 | Kenwood | 2.3K | 1.4% | 12 |
| Aug 2026 | Baofeng | 79.4K | 43.4% | 1 |
| Aug 2026 | Yaesu | 27.1K | 14.8% | 2 |
| Aug 2026 | Icom | 15.3K | 8.4% | 3 |
| Aug 2026 | Radioddity | 14.8K | 8.1% | 4 |
| Aug 2026 | BTECH | 10.2K | 5.6% | 5 |
| Aug 2026 | TIDRADIO | 8.1K | 4.4% | 6 |
| Aug 2026 | Quansheng | 6.6K | 3.6% | 7 |
| Aug 2026 | Elecraft | 5.4K | 3% | 8 |
| Aug 2026 | FlexRadio | 5.4K | 3% | 9 |
| Aug 2026 | AnyTone | 4.4K | 2.4% | 10 |
| Aug 2026 | Xiegu | 3.6K | 2% | 11 |
| Aug 2026 | Kenwood | 2.6K | 1.4% | 12 |
| Sep 2026 | Baofeng | 95.9K | 48.5% | 1 |
| Sep 2026 | Yaesu | 27.1K | 13.7% | 2 |
| Sep 2026 | Icom | 15.3K | 7.7% | 3 |
| Sep 2026 | Radioddity | 12.1K | 6.1% | 4 |
| Sep 2026 | BTECH | 8.3K | 4.2% | 5 |
| Sep 2026 | TIDRADIO | 8.1K | 4.1% | 6 |
| Sep 2026 | FlexRadio | 6.6K | 3.3% | 7 |
| Sep 2026 | Quansheng | 6.6K | 3.3% | 8 |
| Sep 2026 | AnyTone | 5.4K | 2.7% | 9 |
| Sep 2026 | Elecraft | 5.4K | 2.7% | 10 |
| Sep 2026 | Xiegu | 4.4K | 2.2% | 11 |
| Sep 2026 | Kenwood | 2.6K | 1.3% | 12 |

## What is being compared

- **AnyTone**: Measured on the search term “anytone”.
- **Baofeng**: Measured on the search terms “baofeng” and “baofeng uv5r”, summed into one figure.
- **BTECH**: Measured on the search terms “btech radio” and “btech uv pro”, summed into one figure.
- **Elecraft**: Measured on the search term “elecraft”.
- **FlexRadio**: Measured on the search term “flexradio”.
- **Icom**: Measured on the search terms “icom ic-705” and “icom radio”, summed into one figure.
- **Kenwood**: Measured on the search terms “kenwood ham radio” and “kenwood th-d75”, summed into one figure.
- **Quansheng**: Measured on the search term “quansheng”.
- **Radioddity**: Measured on the search term “radioddity”.
- **TIDRADIO**: Measured on the search term “tidradio”.
- **Xiegu**: Measured on the search term “xiegu”.
- **Yaesu**: Measured on the search term “yaesu”.

- [AnyTone](/demand/global-en/brands/anytone)
- [Baofeng](/demand/global-en/brands/baofeng)
- [BTECH](/demand/global-en/brands/btech)
- [Elecraft](/demand/global-en/brands/elecraft)
- [FlexRadio](/demand/global-en/brands/flexradio)
- [Icom](/demand/global-en/brands/icom)
- [Kenwood](/demand/global-en/brands/kenwood-radio)
- [Quansheng](/demand/global-en/brands/quansheng)
- [Radioddity](/demand/global-en/brands/radioddity)
- [TIDRADIO](/demand/global-en/brands/tidradio)
- [Xiegu](/demand/global-en/brands/xiegu)
- [Yaesu](/demand/global-en/brands/yaesu)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ham radio brands worldwide?

In September 2026, Baofeng was the most searched among ham radio brands worldwide, with an estimated 95.9K branded searches, 48.5% of all searches for the 12 we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Ham radio brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/ham-radio-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ham-radio-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.