---
title: "BaByliss vs ghd: Which is searched more?"
description: "Is BaByliss or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair straightener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hair-straightener-brands/compare/babyliss-vs-ghd-hair"
publisher: "Brandwave"
---

# BaByliss vs ghd: Which is searched more?

Is BaByliss or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair straightener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BaByliss and ghd
- **Competitive set**: Hair straightener brands
- **Market**: Global
- **Month measured**: Sep 2026
- **BaByliss Share of Search**: 9.8%
- **ghd Share of Search**: 7.1%

## Is BaByliss or ghd more popular in search?

- In September 2026, BaByliss had more branded searches than ghd among hair straightener brands worldwide. BaByliss had about 616,000 branded searches, while ghd had 450,000. BaByliss made up 9.8% of all hair straightener brand searches we track, and ghd accounted for 7.1%.
- The lead changed hands 2 times in the 12 months ending September 2026: ghd took it in November 2025, BaByliss took it in December 2025.
- Across the 12 months ending September 2026, BaByliss’ share of searches among hair straightener brands worldwide moved from 9.6% to 9.8%, and its estimated monthly branded searches moved from 610K to 616K.
- Across the 12 months ending September 2026, ghd’s share of searches among hair straightener brands worldwide moved from 8.6% to 7.1%, and its estimated monthly branded searches moved from 550K to 450K.

## How did search popularity change for hair straightener brands worldwide in September 2026?

- In September 2026, BaByliss lost share of searches among hair straightener brands worldwide, from 11.5% to 9.8%.
- Estimated monthly branded searches for ghd worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

## Month by month

| Month | BaByliss estimated searches | BaByliss Share of Search | BaByliss rank | ghd estimated searches | ghd Share of Search | ghd rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 610K | 9.6% | 2 | 550K | 8.6% | 3 |
| Nov 2025 | 906K | 9.4% | 3 | 1M | 10.4% | 2 |
| Dec 2025 | 913K | 11.4% | 2 | 673K | 8.4% | 3 |
| Jan 2026 | 616K | 9.8% | 2 | 450K | 7.2% | 3 |
| Feb 2026 | 504K | 9.6% | 2 | 450K | 8.6% | 3 |
| Mar 2026 | 610K | 11.3% | 2 | 450K | 8.4% | 3 |
| Apr 2026 | 604K | 11.5% | 2 | 368K | 7% | 3 |
| May 2026 | 604K | 11.5% | 2 | 368K | 7% | 3 |
| Jun 2026 | 599K | 11.4% | 2 | 368K | 7% | 3 |
| Jul 2026 | 604K | 13.1% | 2 | 450K | 9.8% | 3 |
| Aug 2026 | 610K | 11.5% | 2 | 368K | 6.9% | 3 |
| Sep 2026 | 616K | 9.8% | 2 | 450K | 7.1% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using BaByliss’ and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BaByliss**: Measured on the search terms “babyliss”, “babyliss hair dryer” and “babyliss shaver”, summed into one figure.
- **ghd**: Measured on the search term “ghd”.

- [BaByliss profile](/demand/global-en/brands/babyliss)
- [ghd profile](/demand/global-en/brands/ghd-hair)
- [All hair straightener brands worldwide](/demand/global-en/categories/hair-straightener-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is BaByliss or ghd more popular in search?

In September 2026, BaByliss had more branded searches than ghd among hair straightener brands worldwide. BaByliss had about 616,000 branded searches, while ghd had 450,000. BaByliss made up 9.8% of all hair straightener brand searches we track, and ghd accounted for 7.1%.

## Cite this page

Brandwave. "BaByliss vs ghd: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hair-straightener-brands/compare/babyliss-vs-ghd-hair

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hair-straightener-brands/compare/babyliss-vs-ghd-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.