--- title: "BaByliss vs BaBylissPRO: Which is searched more?" description: "Is BaByliss or BaBylissPRO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair straightener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hair-straightener-brands/compare/babyliss-vs-babylisspro" publisher: "Brandwave" --- # BaByliss vs BaBylissPRO: Which is searched more? Is BaByliss or BaBylissPRO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair straightener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BaByliss and BaBylissPRO - **Competitive set**: Hair straightener brands - **Market**: Global - **Month measured**: Sep 2026 - **BaByliss Share of Search**: 9.8% - **BaBylissPRO Share of Search**: 0.23% ## Is BaByliss or BaBylissPRO more popular in search? - In September 2026, BaByliss had more branded searches than BaBylissPRO among hair straightener brands worldwide. BaByliss had about 616,000 branded searches, while BaBylissPRO had 14,700. BaByliss made up 9.8% of all hair straightener brand searches we track, and BaBylissPRO accounted for 0.23%. - BaByliss was ahead of BaBylissPRO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BaByliss’ share of searches among hair straightener brands worldwide moved from 9.6% to 9.8%, and its estimated monthly branded searches moved from 610K to 616K. - Across the 12 months ending September 2026, BaBylissPRO’s share of searches among hair straightener brands worldwide moved from 0.28% to 0.23%, and its estimated monthly branded searches moved from 18K to 14.7K. ## Top hair straightener brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BaBylissPRO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BaByliss did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ghd | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | T3 | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | BaBylissPRO | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Dyson | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Remington | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | BaByliss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cloud Nine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair straightener brands - Asked ChatGPT "Which hair straightener brand should I buy?": 1. ghd, 2. BaBylissPRO, 3. T3, 4. Dyson - Asked ChatGPT "What are the best hair straightener brands?": 1. ghd, 2. T3, 3. BaBylissPRO, 4. Dyson, 5. Remington - Asked ChatGPT "What's the best hair straightener brand for smooth sleek hair?": 1. ghd, 2. Dyson, 3. BaBylissPRO - Searched Google, AI Overview "best hair straightener": 1. T3, 2. Dyson, 3. BaBylissPRO, 4. ghd - Searched Google, AI Overview "ceramic hair straightener": 1. T3 Not named in any answer: BaByliss and Cloud Nine. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for hair straightener brands worldwide in September 2026? - In September 2026, BaByliss lost share of searches among hair straightener brands worldwide, from 11.5% to 9.8%. - Estimated monthly branded searches for BaBylissPRO worldwide fell 18.3% over 12 measured months, from 18K to 14.7K in September 2026. ## Month by month | Month | BaByliss estimated searches | BaByliss Share of Search | BaByliss rank | BaBylissPRO estimated searches | BaBylissPRO Share of Search | BaBylissPRO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 610K | 9.6% | 2 | 18K | 0.28% | 5 | | Nov 2025 | 906K | 9.4% | 3 | 26.9K | 0.28% | 5 | | Dec 2025 | 913K | 11.4% | 2 | 32.9K | 0.41% | 6 | | Jan 2026 | 616K | 9.8% | 2 | 18.7K | 0.3% | 5 | | Feb 2026 | 504K | 9.6% | 2 | 13.5K | 0.26% | 6 | | Mar 2026 | 610K | 11.3% | 2 | 12K | 0.22% | 6 | | Apr 2026 | 604K | 11.5% | 2 | 15.3K | 0.29% | 5 | | May 2026 | 604K | 11.5% | 2 | 16.5K | 0.31% | 5 | | Jun 2026 | 599K | 11.4% | 2 | 15.3K | 0.29% | 5 | | Jul 2026 | 604K | 13.1% | 2 | 9.8K | 0.21% | 6 | | Aug 2026 | 610K | 11.5% | 2 | 14.7K | 0.28% | 6 | | Sep 2026 | 616K | 9.8% | 2 | 14.7K | 0.23% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using BaByliss’ and BaBylissPRO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BaByliss**: Measured on the search terms “babyliss”, “babyliss hair dryer” and “babyliss shaver”, summed into one figure. - **BaBylissPRO**: Measured on the search terms “babylisspro flat iron” and “babylisspro straightener”, summed into one figure. - [BaByliss profile](/demand/global-en/brands/babyliss) - [BaBylissPRO profile](/demand/global-en/brands/babylisspro) - [All hair straightener brands worldwide](/demand/global-en/categories/hair-straightener-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BaByliss or BaBylissPRO more popular in search? In September 2026, BaByliss had more branded searches than BaBylissPRO among hair straightener brands worldwide. BaByliss had about 616,000 branded searches, while BaBylissPRO had 14,700. BaByliss made up 9.8% of all hair straightener brand searches we track, and BaBylissPRO accounted for 0.23%. ## Cite this page Brandwave. "BaByliss vs BaBylissPRO: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hair-straightener-brands/compare/babyliss-vs-babylisspro This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hair-straightener-brands/compare/babyliss-vs-babylisspro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.