---
title: "Hair sprays: Which brands are most popular in search?"
description: "Compare the hair sprays people search for. Share of Search among Pantene, TRESemmé, VO5, Got2b, Schwarzkopf and Elnett, the hair sprays Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hair-sprays"
publisher: "Brandwave"
---

# Hair sprays: Which brands are most popular in search?

Compare the hair sprays people search for. Share of Search among Pantene, TRESemmé, VO5, Got2b, Schwarzkopf and Elnett, the hair sprays Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hair sprays
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Pantene, 50%

## Which brand is most popular in search among hair sprays worldwide?

- In August 2026, Pantene was the most searched among hair sprays worldwide, with an estimated 246K branded searches and 50% estimated Share of Search within this set.
- TRESemmé is in 2nd place, 9.1 percentage points behind at 40.9% Share of Search.
- Across the 11 months ending August 2026, Pantene’s estimated Share of Search among hair sprays worldwide decreased from 51% to 50%.
- Across the 11 months ending August 2026, TRESemmé’s estimated Share of Search among hair sprays worldwide decreased from 41.7% to 40.9%.
- Across the 11 months ending August 2026, Got2b’s estimated Share of Search among hair sprays worldwide increased from 1.4% to 2.5%.
- Across the 11 months ending August 2026, Pantene’s estimated Share of Search among hair sprays worldwide peaked at 54.4% in February 2026 and was lowest at 49.7% in July 2026.
- Across the 11 months ending August 2026, TRESemmé’s estimated Share of Search among hair sprays worldwide peaked at 41.7% in October 2025 and was lowest at 36.5% in February 2026.
- Across the 11 months ending August 2026, VO5’s estimated Share of Search among hair sprays worldwide peaked at 4.5% in January 2026 and was lowest at 2.5% in October 2025.
- Across the 11 months ending August 2026, Got2b’s estimated Share of Search among hair sprays worldwide peaked at 2.5% in August 2026 and was lowest at 1.4% in November 2025.
- Across the 11 months ending August 2026, Schwarzkopf’s estimated Share of Search among hair sprays worldwide peaked at 3% in July 2026 and was lowest at 1.6% in January 2026.
- Across the 11 months ending August 2026, Got2b rose from 6th to 4th among hair sprays worldwide.
- Across the 11 months ending August 2026, Schwarzkopf fell from 4th to 5th among hair sprays worldwide.
- Across the 11 months ending August 2026, Elnett fell from 5th to 6th among hair sprays worldwide.
- Across the 11 months ending August 2026, VO5 held steady: its estimated Share of Search among hair sprays worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Pantene vs TRESemmé: compare search popularity](/demand/global-en/compare/pantene-vs-tresemme): 50% against 40.9% Share of Search.
- [Pantene vs VO5: compare search popularity](/demand/global-en/compare/pantene-vs-vo5): 50% against 3% Share of Search.
- [Pantene vs Got2b: compare search popularity](/demand/global-en/compare/got2b-vs-pantene): 50% against 2.5% Share of Search.
- [Pantene vs Schwarzkopf: compare search popularity](/demand/global-en/compare/pantene-vs-schwarzkopf): 50% against 2% Share of Search.
- [TRESemmé vs VO5: compare search popularity](/demand/global-en/compare/tresemme-vs-vo5): 40.9% against 3% Share of Search.
- [TRESemmé vs Got2b: compare search popularity](/demand/global-en/compare/got2b-vs-tresemme): 40.9% against 2.5% Share of Search.
- [TRESemmé vs Schwarzkopf: compare search popularity](/demand/global-en/compare/schwarzkopf-vs-tresemme): 40.9% against 2% Share of Search.
- [VO5 vs Got2b: compare search popularity](/demand/global-en/compare/got2b-vs-vo5): 3% against 2.5% Share of Search.
- [VO5 vs Schwarzkopf: compare search popularity](/demand/global-en/compare/schwarzkopf-vs-vo5): 3% against 2% Share of Search.
- [Got2b vs Schwarzkopf: compare search popularity](/demand/global-en/compare/got2b-vs-schwarzkopf): 2.5% against 2% Share of Search.

## How did search popularity change for hair sprays worldwide in August 2026?

- In August 2026, Schwarzkopf lost estimated Share of Search among hair sprays worldwide, from 3% to 2%.
- In August 2026, Got2b rose from 5th to 4th among hair sprays worldwide.
- In August 2026, VO5 rose from 4th to 3rd among hair sprays worldwide.
- Estimated monthly branded searches for Elnett worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Pantene | 50% | 246K | 0.0% | Procter & Gamble |
| 2 | TRESemmé | 40.9% | 201K | 0.0% | Unilever |
| 3 | VO5 | 3% | 14.8K | 0.0% | VO5 |
| 4 | Got2b | 2.5% | 12.1K | +22.2% | Got2b |
| 5 | Schwarzkopf | 2% | 9.9K | -33.1% | Schwarzkopf |
| 6 | Elnett | 1.6% | 8.1K | 0.0% | Elnett |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pantene | 246K | 51% | 1 |
| Oct 2025 | TRESemmé | 201K | 41.7% | 2 |
| Oct 2025 | VO5 | 12.1K | 2.5% | 3 |
| Oct 2025 | Schwarzkopf | 9.9K | 2.1% | 4 |
| Oct 2025 | Elnett | 6.6K | 1.4% | 5 |
| Oct 2025 | Got2b | 6.6K | 1.4% | 6 |
| Nov 2025 | Pantene | 246K | 50.9% | 1 |
| Nov 2025 | TRESemmé | 201K | 41.6% | 2 |
| Nov 2025 | VO5 | 14.8K | 3.1% | 3 |
| Nov 2025 | Schwarzkopf | 8.1K | 1.7% | 4 |
| Nov 2025 | Elnett | 6.6K | 1.4% | 5 |
| Nov 2025 | Got2b | 6.6K | 1.4% | 6 |
| Dec 2025 | Pantene | 246K | 50.9% | 1 |
| Dec 2025 | TRESemmé | 201K | 41.6% | 2 |
| Dec 2025 | VO5 | 14.8K | 3.1% | 3 |
| Dec 2025 | Schwarzkopf | 8.1K | 1.7% | 4 |
| Dec 2025 | Elnett | 6.6K | 1.4% | 5 |
| Dec 2025 | Got2b | 6.6K | 1.4% | 6 |
| Jan 2026 | Pantene | 246K | 50% | 1 |
| Jan 2026 | TRESemmé | 201K | 40.9% | 2 |
| Jan 2026 | VO5 | 22.2K | 4.5% | 3 |
| Jan 2026 | Got2b | 8.1K | 1.6% | 4 |
| Jan 2026 | Schwarzkopf | 8.1K | 1.6% | 5 |
| Jan 2026 | Elnett | 6.6K | 1.3% | 6 |
| Feb 2026 | Pantene | 246K | 54.4% | 1 |
| Feb 2026 | TRESemmé | 165K | 36.5% | 2 |
| Feb 2026 | VO5 | 18.1K | 4% | 3 |
| Feb 2026 | Schwarzkopf | 9.9K | 2.2% | 4 |
| Feb 2026 | Got2b | 8.1K | 1.8% | 5 |
| Feb 2026 | Elnett | 5.4K | 1.2% | 6 |
| Mar 2026 | Pantene | 246K | 49.8% | 1 |
| Mar 2026 | TRESemmé | 201K | 40.7% | 2 |
| Mar 2026 | VO5 | 18.1K | 3.7% | 3 |
| Mar 2026 | Schwarzkopf | 12.1K | 2.5% | 4 |
| Mar 2026 | Got2b | 9.9K | 2% | 5 |
| Mar 2026 | Elnett | 6.6K | 1.3% | 6 |
| Apr 2026 | Pantene | 246K | 50.1% | 1 |
| Apr 2026 | TRESemmé | 201K | 40.9% | 2 |
| Apr 2026 | VO5 | 18.1K | 3.7% | 3 |
| Apr 2026 | Got2b | 9.9K | 2% | 4 |
| Apr 2026 | Schwarzkopf | 9.9K | 2% | 5 |
| Apr 2026 | Elnett | 6.6K | 1.3% | 6 |
| May 2026 | Pantene | 246K | 50.4% | 1 |
| May 2026 | TRESemmé | 201K | 41.2% | 2 |
| May 2026 | VO5 | 14.8K | 3% | 3 |
| May 2026 | Got2b | 9.9K | 2% | 4 |
| May 2026 | Schwarzkopf | 9.9K | 2% | 5 |
| May 2026 | Elnett | 6.6K | 1.4% | 6 |
| Jun 2026 | Pantene | 246K | 50% | 1 |
| Jun 2026 | TRESemmé | 201K | 40.9% | 2 |
| Jun 2026 | VO5 | 14.8K | 3% | 3 |
| Jun 2026 | Schwarzkopf | 12.1K | 2.5% | 4 |
| Jun 2026 | Got2b | 9.9K | 2% | 5 |
| Jun 2026 | Elnett | 8.1K | 1.6% | 6 |
| Jul 2026 | Pantene | 246K | 49.7% | 1 |
| Jul 2026 | TRESemmé | 201K | 40.6% | 2 |
| Jul 2026 | Schwarzkopf | 14.8K | 3% | 3 |
| Jul 2026 | VO5 | 14.8K | 3% | 4 |
| Jul 2026 | Got2b | 9.9K | 2% | 5 |
| Jul 2026 | Elnett | 8.1K | 1.6% | 6 |
| Aug 2026 | Pantene | 246K | 50% | 1 |
| Aug 2026 | TRESemmé | 201K | 40.9% | 2 |
| Aug 2026 | VO5 | 14.8K | 3% | 3 |
| Aug 2026 | Got2b | 12.1K | 2.5% | 4 |
| Aug 2026 | Schwarzkopf | 9.9K | 2% | 5 |
| Aug 2026 | Elnett | 8.1K | 1.6% | 6 |
| Sep 2026 | Elnett | — | — | — |
| Sep 2026 | Got2b | — | — | — |
| Sep 2026 | Pantene | — | — | — |
| Sep 2026 | Schwarzkopf | — | — | — |
| Sep 2026 | TRESemmé | — | — | — |
| Sep 2026 | VO5 | — | — | — |

## What is being compared

- **Elnett**: Measured on the search term “elnett hairspray”.
- **Got2b**: Measured on the search term “got 2b”.
- **Pantene**: Measured on the search term “pantene”.
- **Schwarzkopf**: Measured on the search term “schwarzkopf live”.
- **TRESemmé**: Measured on the search term “tresemme”.
- **VO5**: Measured on the search term “vo5 shampoo”.

- [Elnett](/demand/global-en/brands/elnett)
- [Got2b](/demand/global-en/brands/got2b)
- [Pantene](/demand/global-en/brands/pantene)
- [Schwarzkopf](/demand/global-en/brands/schwarzkopf)
- [TRESemmé](/demand/global-en/brands/tresemme)
- [VO5](/demand/global-en/brands/vo5)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hair sprays worldwide?

In August 2026, Pantene was the most searched among hair sprays worldwide, with an estimated 246K branded searches and 50% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Hair sprays: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/hair-sprays

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hair-sprays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.