---
title: "Hair removal brands: Which are searched most?"
description: "Compare the at-home hair removal brands people buy. Share of Search among Philips Lumea, Veet, Nair, Ulike, Emjoi and SmoothSkin, the hair removal brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hair-removal-brands"
publisher: "Brandwave"
---

# Hair removal brands: Which are searched most?

Compare the at-home hair removal brands people buy. Share of Search among Philips Lumea, Veet, Nair, Ulike, Emjoi and SmoothSkin, the hair removal brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hair removal brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Philips Lumea, 33.5%

## Which brand is most popular in search among hair removal brands worldwide?

- In September 2026, Philips Lumea was the most searched among hair removal brands worldwide, with an estimated 201K branded searches and 33.5% estimated Share of Search within this set.
- Veet is in 2nd place, 6 percentage points behind at 27.5% Share of Search.
- Across the 12 months ending September 2026, Philips Lumea’s estimated Share of Search among hair removal brands worldwide peaked at 47.3% in November 2025 and was lowest at 33.5% in September 2026.
- Across the 12 months ending September 2026, Veet’s estimated Share of Search among hair removal brands worldwide peaked at 28.4% in April 2026 and was lowest at 21.2% in November 2025.
- Across the 12 months ending September 2026, Nair’s estimated Share of Search among hair removal brands worldwide peaked at 28.6% in February 2026 and was lowest at 17.3% in November 2025.
- Across the 12 months ending September 2026, Ulike’s estimated Share of Search among hair removal brands worldwide peaked at 12.5% in March 2026 and was lowest at 10.2% in January 2026.
- Across the 12 months ending September 2026, Emjoi rose from 6th to 5th among hair removal brands worldwide.
- Across the 12 months ending September 2026, SmoothSkin fell from 5th to 6th among hair removal brands worldwide.
- Across the 12 months ending September 2026, Philips Lumea, Veet, Nair and Ulike held steady: their estimated Share of Search among hair removal brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Philips Lumea vs Veet: compare search popularity](/demand/global-en/compare/philips-lumea-vs-veet): 33.5% against 27.5% Share of Search.
- [Philips Lumea vs Nair: compare search popularity](/demand/global-en/compare/nair-vs-philips-lumea): 33.5% against 22.5% Share of Search.
- [Philips Lumea vs Ulike: compare search popularity](/demand/global-en/compare/philips-lumea-vs-ulike): 33.5% against 12.3% Share of Search.
- [Philips Lumea vs Emjoi: compare search popularity](/demand/global-en/compare/emjoi-vs-philips-lumea): 33.5% against 2% Share of Search.
- [Veet vs Nair: compare search popularity](/demand/global-en/compare/nair-vs-veet): 27.5% against 22.5% Share of Search.
- [Veet vs Ulike: compare search popularity](/demand/global-en/compare/ulike-vs-veet): 27.5% against 12.3% Share of Search.
- [Veet vs Emjoi: compare search popularity](/demand/global-en/compare/emjoi-vs-veet): 27.5% against 2% Share of Search.
- [Nair vs Ulike: compare search popularity](/demand/global-en/compare/nair-vs-ulike): 22.5% against 12.3% Share of Search.
- [Nair vs Emjoi: compare search popularity](/demand/global-en/compare/emjoi-vs-nair): 22.5% against 2% Share of Search.
- [Ulike vs Emjoi: compare search popularity](/demand/global-en/compare/emjoi-vs-ulike): 12.3% against 2% Share of Search.

## How did search popularity change for hair removal brands worldwide in September 2026?

- In September 2026, Emjoi overtook SmoothSkin to rank 5th among hair removal brands worldwide, with 2% estimated Share of Search.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Philips Lumea | 33.5% | 201K | -18.3% | Philips |
| 2 | Veet | 27.5% | 165K | -17.9% | Reckitt |
| 3 | Nair | 22.5% | 135K | -18.2% | Nair |
| 4 | Ulike | 12.3% | 74K | -18.2% | Ulike |
| 5 | Emjoi | 2% | 12.1K | +22.2% | Emjoi |
| 6 | SmoothSkin | 2% | 12.1K | 0.0% | SmoothSkin |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Philips Lumea | 201K | 33.7% | 1 |
| Oct 2025 | Veet | 165K | 27.6% | 2 |
| Oct 2025 | Nair | 135K | 22.6% | 3 |
| Oct 2025 | Ulike | 74K | 12.4% | 4 |
| Oct 2025 | SmoothSkin | 12.1K | 2% | 5 |
| Oct 2025 | Emjoi | 9.9K | 1.7% | 6 |
| Nov 2025 | Philips Lumea | 368K | 47.3% | 1 |
| Nov 2025 | Veet | 165K | 21.2% | 2 |
| Nov 2025 | Nair | 135K | 17.3% | 3 |
| Nov 2025 | Ulike | 90.5K | 11.6% | 4 |
| Nov 2025 | SmoothSkin | 12.1K | 1.6% | 5 |
| Nov 2025 | Emjoi | 8.1K | 1% | 6 |
| Dec 2025 | Philips Lumea | 301K | 43.3% | 1 |
| Dec 2025 | Veet | 165K | 23.7% | 2 |
| Dec 2025 | Nair | 135K | 19.4% | 3 |
| Dec 2025 | Ulike | 74K | 10.6% | 4 |
| Dec 2025 | SmoothSkin | 12.1K | 1.7% | 5 |
| Dec 2025 | Emjoi | 8.1K | 1.2% | 6 |
| Jan 2026 | Philips Lumea | 301K | 41.5% | 1 |
| Jan 2026 | Nair | 165K | 22.8% | 2 |
| Jan 2026 | Veet | 165K | 22.8% | 3 |
| Jan 2026 | Ulike | 74K | 10.2% | 4 |
| Jan 2026 | SmoothSkin | 12.1K | 1.7% | 5 |
| Jan 2026 | Emjoi | 8.1K | 1.1% | 6 |
| Feb 2026 | Philips Lumea | 246K | 34.9% | 1 |
| Feb 2026 | Nair | 201K | 28.6% | 2 |
| Feb 2026 | Veet | 165K | 23.4% | 3 |
| Feb 2026 | Ulike | 74K | 10.5% | 4 |
| Feb 2026 | SmoothSkin | 9.9K | 1.4% | 5 |
| Feb 2026 | Emjoi | 8.1K | 1.2% | 6 |
| Mar 2026 | Philips Lumea | 246K | 34% | 1 |
| Mar 2026 | Veet | 201K | 27.8% | 2 |
| Mar 2026 | Nair | 165K | 22.8% | 3 |
| Mar 2026 | Ulike | 90.5K | 12.5% | 4 |
| Mar 2026 | SmoothSkin | 12.1K | 1.7% | 5 |
| Mar 2026 | Emjoi | 8.1K | 1.1% | 6 |
| Apr 2026 | Philips Lumea | 246K | 34.7% | 1 |
| Apr 2026 | Veet | 201K | 28.4% | 2 |
| Apr 2026 | Nair | 165K | 23.3% | 3 |
| Apr 2026 | Ulike | 74K | 10.5% | 4 |
| Apr 2026 | SmoothSkin | 12.1K | 1.7% | 5 |
| Apr 2026 | Emjoi | 9.9K | 1.4% | 6 |
| May 2026 | Philips Lumea | 301K | 38.5% | 1 |
| May 2026 | Veet | 201K | 25.7% | 2 |
| May 2026 | Nair | 165K | 21.1% | 3 |
| May 2026 | Ulike | 90.5K | 11.6% | 4 |
| May 2026 | SmoothSkin | 14.8K | 1.9% | 5 |
| May 2026 | Emjoi | 9.9K | 1.3% | 6 |
| Jun 2026 | Philips Lumea | 301K | 38.5% | 1 |
| Jun 2026 | Veet | 201K | 25.7% | 2 |
| Jun 2026 | Nair | 165K | 21.1% | 3 |
| Jun 2026 | Ulike | 90.5K | 11.6% | 4 |
| Jun 2026 | SmoothSkin | 14.8K | 1.9% | 5 |
| Jun 2026 | Emjoi | 9.9K | 1.3% | 6 |
| Jul 2026 | Philips Lumea | 246K | 34% | 1 |
| Jul 2026 | Veet | 201K | 27.7% | 2 |
| Jul 2026 | Nair | 165K | 22.8% | 3 |
| Jul 2026 | Ulike | 90.5K | 12.5% | 4 |
| Jul 2026 | SmoothSkin | 12.1K | 1.7% | 5 |
| Jul 2026 | Emjoi | 9.9K | 1.4% | 6 |
| Aug 2026 | Philips Lumea | 246K | 34% | 1 |
| Aug 2026 | Veet | 201K | 27.7% | 2 |
| Aug 2026 | Nair | 165K | 22.8% | 3 |
| Aug 2026 | Ulike | 90.5K | 12.5% | 4 |
| Aug 2026 | SmoothSkin | 12.1K | 1.7% | 5 |
| Aug 2026 | Emjoi | 9.9K | 1.4% | 6 |
| Sep 2026 | Philips Lumea | 201K | 33.5% | 1 |
| Sep 2026 | Veet | 165K | 27.5% | 2 |
| Sep 2026 | Nair | 135K | 22.5% | 3 |
| Sep 2026 | Ulike | 74K | 12.3% | 4 |
| Sep 2026 | Emjoi | 12.1K | 2% | 5 |
| Sep 2026 | SmoothSkin | 12.1K | 2% | 6 |

## What is being compared

- **Emjoi**: Measured on the search term “emjoi”.
- **Nair**: Measured on the search term “nair”.
- **Philips Lumea**: Measured on the search term “philips lumea”.
- **SmoothSkin**: Measured on the search term “smoothskin”.
- **Ulike**: Measured on the search term “ulike”.
- **Veet**: Measured on the search term “veet”.

- [Emjoi](/demand/global-en/brands/emjoi)
- [Nair](/demand/global-en/brands/nair)
- [Philips Lumea](/demand/global-en/brands/philips-lumea)
- [SmoothSkin](/demand/global-en/brands/smoothskin)
- [Ulike](/demand/global-en/brands/ulike)
- [Veet](/demand/global-en/brands/veet)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hair removal brands worldwide?

In September 2026, Philips Lumea was the most searched among hair removal brands worldwide, with an estimated 201K branded searches and 33.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Hair removal brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/hair-removal-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hair-removal-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.