--- title: "Kérastase vs Olaplex: Which is more popular?" description: "Is Kérastase or Olaplex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hair-oil-brands/compare/kerastase-vs-olaplex" publisher: "Brandwave" --- # Kérastase vs Olaplex: Which is more popular? Is Kérastase or Olaplex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kérastase and Olaplex - **Competitive set**: Hair oil brands - **Market**: Global - **Month measured**: Oct 2026 - **Kérastase Share of Search**: 18.8% - **Olaplex Share of Search**: 12.5% ## Is Kérastase or Olaplex more popular in search? - In October 2026, Kérastase had more branded searches than Olaplex among hair oil brands worldwide. Kérastase had about 60,500 branded searches, while Olaplex had 40,300. Kérastase made up 18.8% of all hair oil brand searches we track, and Olaplex accounted for 12.5%. - Kérastase was ahead of Olaplex in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Kérastase’s share of searches among hair oil brands worldwide moved from 18.2% to 18.8%, and its estimated monthly branded searches moved from 74K to 60.5K. - Across the 12 months ending October 2026, Olaplex’s share of searches among hair oil brands worldwide moved from 10.9% to 12.5%, and its estimated monthly branded searches moved from 44.4K to 40.3K. ## Top hair oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Olaplex was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kérastase was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Olaplex was listed before Kérastase in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moroccanoil | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Mielle | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Olaplex | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kérastase | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Verb | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Gisou | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OGX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OUAI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Herbal Essences | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Amika | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Briogeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JVN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair oil brands - Asked ChatGPT "Which hair oil brand should I buy?": 1. Mielle, 2. Moroccanoil - Asked ChatGPT "What are the best hair oil brands?": 1. Mielle, 2. Moroccanoil, 3. Olaplex, 4. Kérastase, 5. Verb - Asked ChatGPT "What's the best hair oil brand for frizzy hair?": 1. Moroccanoil, 2. Olaplex - Searched Google, AI Overview "hair oil": 1. Moroccanoil, 2. Mielle - Searched Google, AI Overview "best hair oil": 1. Olaplex, 2. Moroccanoil, 3. Mielle Not named in any answer: Gisou, OGX, OUAI, Herbal Essences, Amika, Briogeo and JVN. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for hair oil brands worldwide in October 2026? - In October 2026, Mielle overtook Olaplex to rank 3rd among hair oil brands worldwide, with 13.7% of the searches. - In October 2026, Verb overtook Olaplex to rank 4th among hair oil brands worldwide, with 12.6% of the searches. - In October 2026, Kérastase gained share of searches among hair oil brands worldwide, from 17.9% to 18.8%. - In October 2026, Olaplex lost share of searches among hair oil brands worldwide, from 14.6% to 12.5%. ## How has branded search for Kérastase and Olaplex changed worldwide over the last 12 months? | Month | Kérastase estimated searches | Kérastase Share of Search | Kérastase rank | Olaplex estimated searches | Olaplex Share of Search | Olaplex rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 74K | 18.2% | 2 | 44.4K | 10.9% | 5 | | Dec 2025 | 74K | 19.6% | 2 | 44.4K | 11.7% | 4 | | Jan 2026 | 60.5K | 18.1% | 2 | 40.3K | 12.1% | 4 | | Feb 2026 | 49.5K | 17.8% | 2 | 32.9K | 11.8% | 5 | | Mar 2026 | 60.5K | 19.9% | 1 | 32.9K | 10.8% | 5 | | Apr 2026 | 60.5K | 20.6% | 1 | 30.2K | 10.3% | 6 | | May 2026 | 49.5K | 18.4% | 1 | 30.2K | 11.3% | 5 | | Jun 2026 | 60.5K | 21.1% | 1 | 30.2K | 10.5% | 6 | | Jul 2026 | 74K | 22.5% | 1 | 32.9K | 10% | 6 | | Aug 2026 | 60.5K | 20% | 1 | 37K | 12.2% | 4 | | Sep 2026 | 49.5K | 17.9% | 2 | 40.3K | 14.6% | 3 | | Oct 2026 | 60.5K | 18.8% | 2 | 40.3K | 12.5% | 5 | ## How are Kérastase’s and Olaplex’s branded searches counted? Brandwave collects information about searches that people make online using Kérastase’s and Olaplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kérastase**: Measured on the search term “kerastase elixir ultime”. - **Olaplex**: Measured on the search terms “olaplex hair oil” and “olaplex no 7”, summed into one figure. - [Kérastase profile](/demand/global-en/brands/kerastase) - [Olaplex profile](/demand/global-en/brands/olaplex) - [All hair oil brands worldwide](/demand/global-en/categories/hair-oil-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kérastase or Olaplex more popular in search? In October 2026, Kérastase had more branded searches than Olaplex among hair oil brands worldwide. Kérastase had about 60,500 branded searches, while Olaplex had 40,300. Kérastase made up 18.8% of all hair oil brand searches we track, and Olaplex accounted for 12.5%. ## Cite this page Brandwave. "Kérastase vs Olaplex: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/hair-oil-brands/compare/kerastase-vs-olaplex This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hair-oil-brands/compare/kerastase-vs-olaplex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.