--- title: "Kérastase vs Moroccanoil: Which is searched more?" description: "Is Kérastase or Moroccanoil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hair-oil-brands/compare/kerastase-vs-moroccanoil" publisher: "Brandwave" --- # Kérastase vs Moroccanoil: Which is searched more? Is Kérastase or Moroccanoil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kérastase and Moroccanoil - **Competitive set**: Hair oil brands - **Market**: Global - **Month measured**: Sep 2026 - **Kérastase Share of Search**: 8.2% - **Moroccanoil Share of Search**: 60.6% ## Is Kérastase or Moroccanoil more popular in search? - In September 2026, Moroccanoil had more branded searches than Kérastase among hair oil brands worldwide. Moroccanoil had about 368,000 branded searches, while Kérastase had 49,500. Moroccanoil made up 60.6% of all hair oil brand searches we track, and Kérastase accounted for 8.2%. - Moroccanoil was ahead of Kérastase in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kérastase’s share of searches among hair oil brands worldwide moved from 8.4% to 8.2%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, Moroccanoil’s share of searches among hair oil brands worldwide moved from 62.6% to 60.6%, and its estimated monthly branded searches moved from 450K to 368K. ## Top hair oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Moroccanoil appeared in all five answers. Kérastase was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Moroccanoil was listed before Kérastase in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moroccanoil | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Mielle | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Olaplex | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kérastase | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Verb | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Gisou | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OGX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OUAI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Amika | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Briogeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JVN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair oil brands - Asked ChatGPT "Which hair oil brand should I buy?": 1. Mielle, 2. Moroccanoil - Asked ChatGPT "What are the best hair oil brands?": 1. Mielle, 2. Moroccanoil, 3. Olaplex, 4. Kérastase, 5. Verb - Asked ChatGPT "What's the best hair oil brand for frizzy hair?": 1. Moroccanoil, 2. Olaplex - Searched Google, AI Overview "hair oil": 1. Moroccanoil, 2. Mielle - Searched Google, AI Overview "best hair oil": 1. Olaplex, 2. Moroccanoil, 3. Mielle Not named in any answer: Gisou, OGX, OUAI, Amika, Briogeo and JVN. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for hair oil brands worldwide in September 2026? - In September 2026, Gisou overtook Kérastase to rank 2nd among hair oil brands worldwide, with 8.2% of the searches. - In September 2026, Moroccanoil lost share of searches among hair oil brands worldwide, from 62.8% to 60.6%. - Estimated monthly branded searches for Kérastase worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Month by month | Month | Kérastase estimated searches | Kérastase Share of Search | Kérastase rank | Moroccanoil estimated searches | Moroccanoil Share of Search | Moroccanoil rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 8.4% | 3 | 450K | 62.6% | 1 | | Nov 2025 | 74K | 8.2% | 3 | 550K | 60.7% | 1 | | Dec 2025 | 74K | 8.4% | 3 | 550K | 62.7% | 1 | | Jan 2026 | 60.5K | 8.2% | 3 | 450K | 60.7% | 1 | | Feb 2026 | 49.5K | 8.2% | 3 | 368K | 60.7% | 1 | | Mar 2026 | 60.5K | 8.5% | 2 | 450K | 62.9% | 1 | | Apr 2026 | 60.5K | 9.6% | 2 | 368K | 58.4% | 1 | | May 2026 | 49.5K | 6.3% | 2 | 550K | 69.9% | 1 | | Jun 2026 | 60.5K | 9.7% | 2 | 368K | 59.2% | 1 | | Jul 2026 | 74K | 11.2% | 2 | 368K | 55.5% | 1 | | Aug 2026 | 60.5K | 8.4% | 2 | 450K | 62.8% | 1 | | Sep 2026 | 49.5K | 8.2% | 3 | 368K | 60.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Kérastase’s and Moroccanoil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kérastase**: Measured on the search term “kerastase elixir ultime”. - **Moroccanoil**: Measured on the search term “moroccanoil”. - [Kérastase profile](/demand/global-en/brands/kerastase) - [Moroccanoil profile](/demand/global-en/brands/moroccanoil) - [All hair oil brands worldwide](/demand/global-en/categories/hair-oil-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kérastase or Moroccanoil more popular in search? In September 2026, Moroccanoil had more branded searches than Kérastase among hair oil brands worldwide. Moroccanoil had about 368,000 branded searches, while Kérastase had 49,500. Moroccanoil made up 60.6% of all hair oil brand searches we track, and Kérastase accounted for 8.2%. ## Cite this page Brandwave. "Kérastase vs Moroccanoil: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hair-oil-brands/compare/kerastase-vs-moroccanoil This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hair-oil-brands/compare/kerastase-vs-moroccanoil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.