--- title: "Hair oil brands: Which are searched most?" description: "Compare the brands people buy hair oils from. Share of Search among Moroccanoil, Gisou, Kérastase, Mielle, Verb, OGX, Olaplex, OUAI, Amika, Briogeo and JVN, the hair oil brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hair-oil-brands" publisher: "Brandwave" --- # Hair oil brands: Which are searched most? Compare the brands people buy hair oils from. Share of Search among Moroccanoil, Gisou, Kérastase, Mielle, Verb, OGX, Olaplex, OUAI, Amika, Briogeo and JVN, the hair oil brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Hair oil brands - **Market**: Global - **Brands compared**: 11 - **Month measured**: Sep 2026 - **Highest Share of Search**: Moroccanoil, 60.6% ## Which brand is most popular in search among hair oil brands worldwide? - In September 2026, Moroccanoil was the most searched among hair oil brands worldwide, with an estimated 368K branded searches, 60.6% of all searches for the 11 we track. - Gisou is in 2nd place, 52.5 percentage points behind at 8.2%. - Across the 12 months ending September 2026, Moroccanoil’s share of searches among hair oil brands worldwide decreased from 62.6% to 60.6%. - Across the 12 months ending September 2026, Verb’s share of searches among hair oil brands worldwide increased from 3.8% to 5.5%. - Across the 12 months ending September 2026, OGX’s share of searches among hair oil brands worldwide increased from 3.1% to 3.7%. - Across the 12 months ending September 2026, Olaplex’s share of searches among hair oil brands worldwide increased from 2.1% to 3.7%. - Across the 12 months ending September 2026, OUAI’s share of searches among hair oil brands worldwide decreased from 4.6% to 3.7%. - Across the 12 months ending September 2026, Moroccanoil’s share of searches among hair oil brands worldwide peaked at 69.9% in May 2026 and was lowest at 55.5% in July 2026. - Across the 12 months ending September 2026, Gisou’s share of searches among hair oil brands worldwide peaked at 12.1% in November 2025 and was lowest at 5.1% in May 2026. - Across the 12 months ending September 2026, Kérastase’s share of searches among hair oil brands worldwide peaked at 11.2% in July 2026 and was lowest at 6.3% in May 2026. - Across the 12 months ending September 2026, Mielle’s share of searches among hair oil brands worldwide peaked at 7.4% in January 2026 and was lowest at 4.7% in May 2026. - Across the 12 months ending September 2026, Verb’s share of searches among hair oil brands worldwide peaked at 5.5% in September 2026 and was lowest at 3% in November 2025. - Across the 12 months ending September 2026, OGX’s share of searches among hair oil brands worldwide peaked at 6.1% in July 2026 and was lowest at 2.4% in November 2025. - Across the 12 months ending September 2026, OUAI’s share of searches among hair oil brands worldwide peaked at 5.5% in November 2025 and was lowest at 3.4% in May 2026. - Across the 12 months ending September 2026, Verb rose from 6th to 5th among hair oil brands worldwide. - Across the 12 months ending September 2026, OGX rose from 7th to 6th among hair oil brands worldwide. - Across the 12 months ending September 2026, Olaplex rose from 8th to 7th among hair oil brands worldwide. - Across the 12 months ending September 2026, OUAI fell from 5th to 8th among hair oil brands worldwide. - Across the 12 months ending September 2026, Amika rose from 10th to 9th among hair oil brands worldwide. - Across the 12 months ending September 2026, Briogeo fell from 9th to 10th among hair oil brands worldwide. - Across the 12 months ending September 2026, Gisou, Kérastase, Mielle and JVN held steady: their share of searches among hair oil brands worldwide each moved less than 0.5 percentage points. ## Top hair oil brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Moroccanoil appeared every time. Moroccanoil was recommended most often, coming first in two out of five answers. Mielle was second, and Olaplex was third. Gisou, which ranked second in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moroccanoil | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Mielle | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Olaplex | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kérastase | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Verb | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Gisou | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OGX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OUAI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Amika | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Briogeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JVN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair oil brands - Asked ChatGPT "Which hair oil brand should I buy?": 1. Mielle, 2. Moroccanoil - Asked ChatGPT "What are the best hair oil brands?": 1. Mielle, 2. Moroccanoil, 3. Olaplex, 4. Kérastase, 5. Verb - Asked ChatGPT "What's the best hair oil brand for frizzy hair?": 1. Moroccanoil, 2. Olaplex - Searched Google, AI Overview "hair oil": 1. Moroccanoil, 2. Mielle - Searched Google, AI Overview "best hair oil": 1. Olaplex, 2. Moroccanoil, 3. Mielle Not named in any answer: Gisou, OGX, OUAI, Amika, Briogeo and JVN. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## Compare search popularity between leading brands - [Moroccanoil vs Gisou: compare search popularity](/demand/global-en/compare/gisou-vs-moroccanoil): 60.6% against 8.2% Share of Search. - [Moroccanoil vs Kérastase: compare search popularity](/demand/global-en/compare/kerastase-vs-moroccanoil): 60.6% against 8.2% Share of Search. - [Moroccanoil vs Mielle: compare search popularity](/demand/global-en/compare/mielle-vs-moroccanoil): 60.6% against 5.9% Share of Search. - [Moroccanoil vs Verb: compare search popularity](/demand/global-en/compare/moroccanoil-vs-verb-hair): 60.6% against 5.5% Share of Search. - [Gisou vs Kérastase: compare search popularity](/demand/global-en/compare/gisou-vs-kerastase): 8.2% Share of Search each. - [Gisou vs Mielle: compare search popularity](/demand/global-en/compare/gisou-vs-mielle): 8.2% against 5.9% Share of Search. - [Gisou vs Verb: compare search popularity](/demand/global-en/compare/gisou-vs-verb-hair): 8.2% against 5.5% Share of Search. - [Kérastase vs Mielle: compare search popularity](/demand/global-en/compare/kerastase-vs-mielle): 8.2% against 5.9% Share of Search. - [Kérastase vs Verb: compare search popularity](/demand/global-en/compare/kerastase-vs-verb-hair): 8.2% against 5.5% Share of Search. - [Mielle vs Verb: compare search popularity](/demand/global-en/compare/mielle-vs-verb-hair): 5.9% against 5.5% Share of Search. ## How did search popularity change for hair oil brands worldwide in September 2026? - In September 2026, Verb overtook OGX to rank 5th among hair oil brands worldwide, with 5.5% of the searches. - In September 2026, Gisou overtook Kérastase to rank 2nd among hair oil brands worldwide, with 8.2% of the searches. - In September 2026, Olaplex overtook OUAI to rank 7th among hair oil brands worldwide, with 3.7% of the searches. - In September 2026, Mielle gained share of searches among hair oil brands worldwide, from 5.1% to 5.9%. - In September 2026, Moroccanoil lost share of searches among hair oil brands worldwide, from 62.8% to 60.6%. - In September 2026, OGX lost share of searches among hair oil brands worldwide, from 4.6% to 3.7%. - OUAI’s share of searches among hair oil brands worldwide has lost ground for 3 months in a row, from 4.4% to 3.7% in September 2026. - Estimated monthly branded searches for Amika worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Moroccanoil | 60.6% | 368K | -18.2% | Moroccanoil | | 2 | Gisou | 8.2% | 49.5K | 0.0% | Gisou | | 3 | Kérastase | 8.2% | 49.5K | -18.2% | Kérastase | | 4 | Mielle | 5.9% | 36K | -1.9% | Mielle | | 5 | Verb | 5.5% | 33.1K | 0.0% | Verb | | 6 | OGX | 3.7% | 22.2K | -32.9% | OGX | | 7 | Olaplex | 3.7% | 22.2K | 0.0% | Olaplex | | 8 | OUAI | 3.7% | 22.2K | -18.1% | OUAI | | 9 | Amika | 0.31% | 1.9K | +18.8% | Amika | | 10 | Briogeo | 0.26% | 1.6K | 0.0% | Briogeo | | 11 | JVN | 0.16% | 1K | 0.0% | JVN | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Moroccanoil | 450K | 62.6% | 1 | | Oct 2025 | Gisou | 60.5K | 8.4% | 2 | | Oct 2025 | Kérastase | 60.5K | 8.4% | 3 | | Oct 2025 | Mielle | 45.9K | 6.4% | 4 | | Oct 2025 | OUAI | 33.1K | 4.6% | 5 | | Oct 2025 | Verb | 27.1K | 3.8% | 6 | | Oct 2025 | OGX | 22.2K | 3.1% | 7 | | Oct 2025 | Olaplex | 14.8K | 2.1% | 8 | | Oct 2025 | Briogeo | 2.4K | 0.33% | 9 | | Oct 2025 | Amika | 1.3K | 0.18% | 10 | | Oct 2025 | JVN | 1.3K | 0.18% | 11 | | Nov 2025 | Moroccanoil | 550K | 60.7% | 1 | | Nov 2025 | Gisou | 110K | 12.1% | 2 | | Nov 2025 | Kérastase | 74K | 8.2% | 3 | | Nov 2025 | OUAI | 49.5K | 5.5% | 4 | | Nov 2025 | Mielle | 45.9K | 5.1% | 5 | | Nov 2025 | Verb | 27.1K | 3% | 6 | | Nov 2025 | OGX | 22.2K | 2.4% | 7 | | Nov 2025 | Olaplex | 22.2K | 2.4% | 8 | | Nov 2025 | Briogeo | 2.4K | 0.26% | 9 | | Nov 2025 | JVN | 1.9K | 0.21% | 10 | | Nov 2025 | Amika | 1.3K | 0.14% | 11 | | Dec 2025 | Moroccanoil | 550K | 62.7% | 1 | | Dec 2025 | Gisou | 90.5K | 10.3% | 2 | | Dec 2025 | Kérastase | 74K | 8.4% | 3 | | Dec 2025 | Mielle | 44.9K | 5.1% | 4 | | Dec 2025 | OUAI | 40.5K | 4.6% | 5 | | Dec 2025 | Verb | 27.1K | 3.1% | 6 | | Dec 2025 | OGX | 22.2K | 2.5% | 7 | | Dec 2025 | Olaplex | 22.2K | 2.5% | 8 | | Dec 2025 | Briogeo | 2.4K | 0.27% | 9 | | Dec 2025 | Amika | 1.9K | 0.22% | 10 | | Dec 2025 | JVN | 1.9K | 0.22% | 11 | | Jan 2026 | Moroccanoil | 450K | 60.7% | 1 | | Jan 2026 | Gisou | 60.5K | 8.2% | 2 | | Jan 2026 | Kérastase | 60.5K | 8.2% | 3 | | Jan 2026 | Mielle | 54.9K | 7.4% | 4 | | Jan 2026 | OUAI | 33.1K | 4.5% | 5 | | Jan 2026 | OGX | 27.1K | 3.7% | 6 | | Jan 2026 | Verb | 27.1K | 3.7% | 7 | | Jan 2026 | Olaplex | 22.2K | 3% | 8 | | Jan 2026 | Briogeo | 2.4K | 0.32% | 9 | | Jan 2026 | JVN | 1.9K | 0.26% | 10 | | Jan 2026 | Amika | 1.6K | 0.22% | 11 | | Feb 2026 | Moroccanoil | 368K | 60.7% | 1 | | Feb 2026 | Gisou | 49.5K | 8.2% | 2 | | Feb 2026 | Kérastase | 49.5K | 8.2% | 3 | | Feb 2026 | Mielle | 44.9K | 7.4% | 4 | | Feb 2026 | OGX | 27.1K | 4.5% | 5 | | Feb 2026 | OUAI | 22.2K | 3.7% | 6 | | Feb 2026 | Verb | 22.2K | 3.7% | 7 | | Feb 2026 | Olaplex | 18.1K | 3% | 8 | | Feb 2026 | Briogeo | 1.9K | 0.31% | 9 | | Feb 2026 | Amika | 1.6K | 0.26% | 10 | | Feb 2026 | JVN | 1.6K | 0.26% | 11 | | Mar 2026 | Moroccanoil | 450K | 62.9% | 1 | | Mar 2026 | Kérastase | 60.5K | 8.5% | 2 | | Mar 2026 | Gisou | 49.5K | 6.9% | 3 | | Mar 2026 | Mielle | 44.9K | 6.3% | 4 | | Mar 2026 | OGX | 33.1K | 4.6% | 5 | | Mar 2026 | OUAI | 27.1K | 3.8% | 6 | | Mar 2026 | Verb | 27.1K | 3.8% | 7 | | Mar 2026 | Olaplex | 18.1K | 2.5% | 8 | | Mar 2026 | Amika | 1.9K | 0.27% | 9 | | Mar 2026 | Briogeo | 1.9K | 0.27% | 10 | | Mar 2026 | JVN | 1.6K | 0.22% | 11 | | Apr 2026 | Moroccanoil | 368K | 58.4% | 1 | | Apr 2026 | Kérastase | 60.5K | 9.6% | 2 | | Apr 2026 | Mielle | 44.9K | 7.1% | 3 | | Apr 2026 | Gisou | 40.5K | 6.4% | 4 | | Apr 2026 | OGX | 33.1K | 5.3% | 5 | | Apr 2026 | Verb | 33.1K | 5.3% | 6 | | Apr 2026 | OUAI | 27.1K | 4.3% | 7 | | Apr 2026 | Olaplex | 18.1K | 2.9% | 8 | | Apr 2026 | Amika | 1.6K | 0.25% | 9 | | Apr 2026 | Briogeo | 1.6K | 0.25% | 10 | | Apr 2026 | JVN | 1.3K | 0.21% | 11 | | May 2026 | Moroccanoil | 550K | 69.9% | 1 | | May 2026 | Kérastase | 49.5K | 6.3% | 2 | | May 2026 | Gisou | 40.5K | 5.1% | 3 | | May 2026 | Mielle | 36.7K | 4.7% | 4 | | May 2026 | OGX | 33.1K | 4.2% | 5 | | May 2026 | OUAI | 27.1K | 3.4% | 6 | | May 2026 | Verb | 27.1K | 3.4% | 7 | | May 2026 | Olaplex | 18.1K | 2.3% | 8 | | May 2026 | Amika | 1.9K | 0.24% | 9 | | May 2026 | Briogeo | 1.6K | 0.2% | 10 | | May 2026 | JVN | 1.3K | 0.17% | 11 | | Jun 2026 | Moroccanoil | 368K | 59.2% | 1 | | Jun 2026 | Kérastase | 60.5K | 9.7% | 2 | | Jun 2026 | Gisou | 40.5K | 6.5% | 3 | | Jun 2026 | Mielle | 36.7K | 5.9% | 4 | | Jun 2026 | OGX | 33.1K | 5.3% | 5 | | Jun 2026 | Verb | 33.1K | 5.3% | 6 | | Jun 2026 | OUAI | 27.1K | 4.4% | 7 | | Jun 2026 | Olaplex | 18.1K | 2.9% | 8 | | Jun 2026 | Amika | 1.6K | 0.26% | 9 | | Jun 2026 | Briogeo | 1.6K | 0.26% | 10 | | Jun 2026 | JVN | 1K | 0.16% | 11 | | Jul 2026 | Moroccanoil | 368K | 55.5% | 1 | | Jul 2026 | Kérastase | 74K | 11.2% | 2 | | Jul 2026 | Gisou | 60.5K | 9.1% | 3 | | Jul 2026 | OGX | 40.5K | 6.1% | 4 | | Jul 2026 | Mielle | 36.7K | 5.5% | 5 | | Jul 2026 | Verb | 33.1K | 5% | 6 | | Jul 2026 | OUAI | 27.1K | 4.1% | 7 | | Jul 2026 | Olaplex | 18.1K | 2.7% | 8 | | Jul 2026 | Amika | 1.6K | 0.24% | 9 | | Jul 2026 | Briogeo | 1.6K | 0.24% | 10 | | Jul 2026 | JVN | 1.3K | 0.2% | 11 | | Aug 2026 | Moroccanoil | 450K | 62.8% | 1 | | Aug 2026 | Kérastase | 60.5K | 8.4% | 2 | | Aug 2026 | Gisou | 49.5K | 6.9% | 3 | | Aug 2026 | Mielle | 36.7K | 5.1% | 4 | | Aug 2026 | OGX | 33.1K | 4.6% | 5 | | Aug 2026 | Verb | 33.1K | 4.6% | 6 | | Aug 2026 | OUAI | 27.1K | 3.8% | 7 | | Aug 2026 | Olaplex | 22.2K | 3.1% | 8 | | Aug 2026 | Amika | 1.6K | 0.22% | 9 | | Aug 2026 | Briogeo | 1.6K | 0.22% | 10 | | Aug 2026 | JVN | 1K | 0.14% | 11 | | Sep 2026 | Moroccanoil | 368K | 60.6% | 1 | | Sep 2026 | Gisou | 49.5K | 8.2% | 2 | | Sep 2026 | Kérastase | 49.5K | 8.2% | 3 | | Sep 2026 | Mielle | 36K | 5.9% | 4 | | Sep 2026 | Verb | 33.1K | 5.5% | 5 | | Sep 2026 | OGX | 22.2K | 3.7% | 6 | | Sep 2026 | Olaplex | 22.2K | 3.7% | 7 | | Sep 2026 | OUAI | 22.2K | 3.7% | 8 | | Sep 2026 | Amika | 1.9K | 0.31% | 9 | | Sep 2026 | Briogeo | 1.6K | 0.26% | 10 | | Sep 2026 | JVN | 1K | 0.16% | 11 | ## What is being compared - **Amika**: Measured on the search term “amika oil”. - **Briogeo**: Measured on the search term “briogeo oil”. - **Gisou**: Measured on the search term “gisou hair oil”. - **JVN**: Measured on the search term “jvn hair oil”. - **Kérastase**: Measured on the search term “kerastase elixir ultime”. - **Mielle**: Measured on the search terms “mielle oil” and “mielle rosemary oil”, summed into one figure. - **Moroccanoil**: Measured on the search term “moroccanoil”. - **OGX**: Measured on the search term “ogx argan oil”. - **Olaplex**: Measured on the search term “olaplex no 7”. - **OUAI**: Measured on the search term “ouai hair oil”. - **Verb**: Measured on the search term “verb ghost oil”. - [Amika](/demand/global-en/brands/amika) - [Briogeo](/demand/global-en/brands/briogeo) - [Gisou](/demand/global-en/brands/gisou) - [JVN](/demand/global-en/brands/jvn-hair) - [Kérastase](/demand/global-en/brands/kerastase) - [Mielle](/demand/global-en/brands/mielle) - [Moroccanoil](/demand/global-en/brands/moroccanoil) - [OGX](/demand/global-en/brands/ogx) - [Olaplex](/demand/global-en/brands/olaplex) - [OUAI](/demand/global-en/brands/ouai) - [Verb](/demand/global-en/brands/verb-hair) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among hair oil brands worldwide? In September 2026, Moroccanoil was the most searched among hair oil brands worldwide, with an estimated 368K branded searches, 60.6% of all searches for the 11 we track. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Hair oil brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/hair-oil-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hair-oil-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.