--- title: "Olaplex vs Redken: Which is searched more?" description: "Is Olaplex or Redken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair mask brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hair-mask-brands/compare/olaplex-vs-redken" publisher: "Brandwave" --- # Olaplex vs Redken: Which is searched more? Is Olaplex or Redken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair mask brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Olaplex and Redken - **Competitive set**: Hair mask brands - **Market**: Global - **Month measured**: Sep 2026 - **Olaplex Share of Search**: 17% - **Redken Share of Search**: 9.3% ## Is Olaplex or Redken more popular in search? - In September 2026, Olaplex had more branded searches than Redken among hair mask brands worldwide. Olaplex had about 550,000 branded searches, while Redken had 301,000. Olaplex made up 17% of all hair mask brand searches we track, and Redken accounted for 9.3%. - Olaplex was ahead of Redken in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Olaplex’s share of searches among hair mask brands worldwide moved from 21.5% to 17%, and its estimated monthly branded searches moved from 673K to 550K. - Across the 12 months ending September 2026, Redken’s share of searches among hair mask brands worldwide moved from 9.6% to 9.3%, and its estimated monthly branded searches held steady at 301K. ## Top hair mask brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Olaplex and Redken were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Olaplex and Redken were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | K18 | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Moroccanoil | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Kérastase | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Redken | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Olaplex | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Amika | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | SheaMoisture | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about hair mask brands - Asked ChatGPT "Which hair mask brand should I buy?": 1. K18, 2. Moroccanoil, 3. SheaMoisture - Asked ChatGPT "What are the best hair mask brands?": 1. K18, 2. Olaplex, 3. Moroccanoil, 4. Amika, 5. SheaMoisture, 6. Redken - Asked ChatGPT "What's the best hair mask brand for dry damaged hair?": 1. Kérastase, 2. K18, 3. Amika, 4. Redken, 5. Olaplex - Searched Google, AI Overview "best hair mask": 1. K18, 2. Kérastase, 3. Olaplex - Searched Google, AI Overview "hair mask for dry hair": 1. Redken, 2. Moroccanoil, 3. Kérastase Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hair mask brands worldwide in September 2026? - Estimated monthly branded searches for Olaplex worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026. ## Month by month | Month | Olaplex estimated searches | Olaplex Share of Search | Olaplex rank | Redken estimated searches | Redken Share of Search | Redken rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 21.5% | 2 | 301K | 9.6% | 4 | | Nov 2025 | 823K | 19.6% | 2 | 368K | 8.7% | 4 | | Dec 2025 | 823K | 21.7% | 2 | 368K | 9.7% | 4 | | Jan 2026 | 673K | 19.1% | 2 | 368K | 10.4% | 4 | | Feb 2026 | 550K | 18.8% | 2 | 301K | 10.3% | 4 | | Mar 2026 | 673K | 19.1% | 2 | 368K | 10.4% | 4 | | Apr 2026 | 673K | 22% | 2 | 301K | 9.9% | 4 | | May 2026 | 673K | 20.8% | 2 | 301K | 9.3% | 4 | | Jun 2026 | 550K | 19% | 2 | 301K | 10.4% | 4 | | Jul 2026 | 550K | 17% | 2 | 301K | 9.3% | 4 | | Aug 2026 | 550K | 16.5% | 2 | 301K | 9.1% | 4 | | Sep 2026 | 550K | 17% | 2 | 301K | 9.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Olaplex’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Olaplex**: Measured on the search term “olaplex”. - **Redken**: Measured on the search term “redken”. - [Olaplex profile](/demand/global-en/brands/olaplex) - [Redken profile](/demand/global-en/brands/redken) - [All hair mask brands worldwide](/demand/global-en/categories/hair-mask-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Olaplex or Redken more popular in search? In September 2026, Olaplex had more branded searches than Redken among hair mask brands worldwide. Olaplex had about 550,000 branded searches, while Redken had 301,000. Olaplex made up 17% of all hair mask brand searches we track, and Redken accounted for 9.3%. ## Cite this page Brandwave. "Olaplex vs Redken: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hair-mask-brands/compare/olaplex-vs-redken This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hair-mask-brands/compare/olaplex-vs-redken. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.