--- title: "Kérastase vs Olaplex: Which is searched more?" description: "Is Kérastase or Olaplex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair mask brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hair-mask-brands/compare/kerastase-vs-olaplex" publisher: "Brandwave" --- # Kérastase vs Olaplex: Which is searched more? Is Kérastase or Olaplex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair mask brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kérastase and Olaplex - **Competitive set**: Hair mask brands - **Market**: Global - **Month measured**: Sep 2026 - **Kérastase Share of Search**: 56.4% - **Olaplex Share of Search**: 17% ## Is Kérastase or Olaplex more popular in search? - In September 2026, Kérastase had more branded searches than Olaplex among hair mask brands worldwide. Kérastase had about 1.8 million branded searches, while Olaplex had 550,000. Kérastase made up 56.4% of all hair mask brand searches we track, and Olaplex accounted for 17%. - Kérastase was ahead of Olaplex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kérastase’s share of searches among hair mask brands worldwide moved from 47.9% to 56.4%, and its estimated monthly branded searches moved from 1.5M to 1.8M. - Across the 12 months ending September 2026, Olaplex’s share of searches among hair mask brands worldwide moved from 21.5% to 17%, and its estimated monthly branded searches moved from 673K to 550K. ## Top hair mask brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kérastase was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Olaplex was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kérastase was listed before Olaplex in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | K18 | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Moroccanoil | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Kérastase | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Redken | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Olaplex | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Amika | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | SheaMoisture | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about hair mask brands - Asked ChatGPT "Which hair mask brand should I buy?": 1. K18, 2. Moroccanoil, 3. SheaMoisture - Asked ChatGPT "What are the best hair mask brands?": 1. K18, 2. Olaplex, 3. Moroccanoil, 4. Amika, 5. SheaMoisture, 6. Redken - Asked ChatGPT "What's the best hair mask brand for dry damaged hair?": 1. Kérastase, 2. K18, 3. Amika, 4. Redken, 5. Olaplex - Searched Google, AI Overview "best hair mask": 1. K18, 2. Kérastase, 3. Olaplex - Searched Google, AI Overview "hair mask for dry hair": 1. Redken, 2. Moroccanoil, 3. Kérastase Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hair mask brands worldwide in September 2026? - In September 2026, Kérastase gained share of searches among hair mask brands worldwide, from 55% to 56.4%. - Estimated monthly branded searches for Olaplex worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026. ## Month by month | Month | Kérastase estimated searches | Kérastase Share of Search | Kérastase rank | Olaplex estimated searches | Olaplex Share of Search | Olaplex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 47.9% | 1 | 673K | 21.5% | 2 | | Nov 2025 | 2.2M | 53.3% | 1 | 823K | 19.6% | 2 | | Dec 2025 | 1.8M | 48.3% | 1 | 823K | 21.7% | 2 | | Jan 2026 | 1.8M | 51.8% | 1 | 673K | 19.1% | 2 | | Feb 2026 | 1.5M | 51.2% | 1 | 550K | 18.8% | 2 | | Mar 2026 | 1.8M | 51.8% | 1 | 673K | 19.1% | 2 | | Apr 2026 | 1.5M | 49.1% | 1 | 673K | 22% | 2 | | May 2026 | 1.5M | 46.4% | 1 | 673K | 20.8% | 2 | | Jun 2026 | 1.5M | 51.8% | 1 | 550K | 19% | 2 | | Jul 2026 | 1.8M | 56.6% | 1 | 550K | 17% | 2 | | Aug 2026 | 1.8M | 55% | 1 | 550K | 16.5% | 2 | | Sep 2026 | 1.8M | 56.4% | 1 | 550K | 17% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Kérastase’s and Olaplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kérastase**: Measured on the search term “kerastase”. - **Olaplex**: Measured on the search term “olaplex”. - [Kérastase profile](/demand/global-en/brands/kerastase) - [Olaplex profile](/demand/global-en/brands/olaplex) - [All hair mask brands worldwide](/demand/global-en/categories/hair-mask-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kérastase or Olaplex more popular in search? In September 2026, Kérastase had more branded searches than Olaplex among hair mask brands worldwide. Kérastase had about 1.8 million branded searches, while Olaplex had 550,000. Kérastase made up 56.4% of all hair mask brand searches we track, and Olaplex accounted for 17%. ## Cite this page Brandwave. "Kérastase vs Olaplex: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hair-mask-brands/compare/kerastase-vs-olaplex This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hair-mask-brands/compare/kerastase-vs-olaplex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.