---
title: "Hair growth treatments: Which brands are most popular in search?"
description: "Compare the hair growth treatments shoppers choose between. Share of Search among Hims, Hers, Rogaine, Keeps, Nutrafol and Vegamour, the hair growth treatments Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hair-growth-treatments"
publisher: "Brandwave"
---

# Hair growth treatments: Which brands are most popular in search?

Compare the hair growth treatments shoppers choose between. Share of Search among Hims, Hers, Rogaine, Keeps, Nutrafol and Vegamour, the hair growth treatments Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hair growth treatments
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Hims, 91%

## Which brand is most popular in search among hair growth treatments worldwide?

- In August 2026, Hims was the most searched among hair growth treatments worldwide, with an estimated 550K branded searches and 91% estimated Share of Search within this set.
- Hers is in 2nd place, 86.9 percentage points behind at 4.1% Share of Search.
- Across the 11 months ending August 2026, Hims’ estimated Share of Search among hair growth treatments worldwide increased from 86% to 91%.
- Across the 11 months ending August 2026, Hers’ estimated Share of Search among hair growth treatments worldwide decreased from 10.2% to 4.1%.
- Across the 11 months ending August 2026, Rogaine’s estimated Share of Search among hair growth treatments worldwide increased from 1.9% to 2.4%.
- Across the 11 months ending August 2026, Keeps’ estimated Share of Search among hair growth treatments worldwide increased from 0.3% to 1.3%.
- Across the 11 months ending August 2026, Hims’ estimated Share of Search among hair growth treatments worldwide peaked at 91.9% in July 2026 and was lowest at 86% in October 2025.
- Across the 11 months ending August 2026, Hers’ estimated Share of Search among hair growth treatments worldwide peaked at 10.2% in January 2026 and was lowest at 4.1% in August 2026.
- Across the 11 months ending August 2026, Keeps’ estimated Share of Search among hair growth treatments worldwide peaked at 1.3% in August 2026 and was lowest at 0.25% in February 2026.
- Across the 11 months ending August 2026, Keeps rose from 5th to 4th among hair growth treatments worldwide.
- Across the 11 months ending August 2026, Nutrafol fell from 4th to 5th among hair growth treatments worldwide.
- Across the 11 months ending August 2026, Vegamour held steady: its estimated Share of Search among hair growth treatments worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Hims vs Hers: compare search popularity](/demand/global-en/compare/hers-vs-hims): 91% against 4.1% Share of Search.
- [Hims vs Rogaine: compare search popularity](/demand/global-en/compare/hims-vs-rogaine): 91% against 2.4% Share of Search.
- [Hers vs Rogaine: compare search popularity](/demand/global-en/compare/hers-vs-rogaine): 4.1% against 2.4% Share of Search.

## How did search popularity change for hair growth treatments worldwide in August 2026?

- In August 2026, Keeps overtook Nutrafol to rank 4th among hair growth treatments worldwide, at 1.3%.
- In August 2026, Hims lost estimated Share of Search among hair growth treatments worldwide, from 91.9% to 91%.
- Hers’ estimated Share of Search among hair growth treatments worldwide has lost ground for 3 months in a row, from 6.2% to 4.1% in August 2026.
- Estimated monthly branded searches for Rogaine worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.
- Estimated monthly branded searches for Nutrafol worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
- Estimated monthly branded searches for Vegamour worldwide fell 33.3% over 11 measured months, from 480 to 320 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hims | 91% | 550K | -18.3% | Hims |
| 2 | Hers | 4.1% | 24.7K | -24.0% | Hers |
| 3 | Rogaine | 2.4% | 14.8K | 0.0% | Rogaine |
| 4 | Keeps | 1.3% | 8.1K | +50.0% | Keeps |
| 5 | Nutrafol | 1.1% | 6.6K | 0.0% | Nutrafol |
| 6 | Vegamour | 0.05% | 320 | 0.0% | Vegamour |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hims | 550K | 86% | 1 |
| Oct 2025 | Hers | 64.9K | 10.2% | 2 |
| Oct 2025 | Rogaine | 12.1K | 1.9% | 3 |
| Oct 2025 | Nutrafol | 9.9K | 1.5% | 4 |
| Oct 2025 | Keeps | 1.9K | 0.3% | 5 |
| Oct 2025 | Vegamour | 480 | 0.08% | 6 |
| Nov 2025 | Hims | 550K | 86% | 1 |
| Nov 2025 | Hers | 64.9K | 10.2% | 2 |
| Nov 2025 | Rogaine | 12.1K | 1.9% | 3 |
| Nov 2025 | Nutrafol | 9.9K | 1.5% | 4 |
| Nov 2025 | Keeps | 1.9K | 0.3% | 5 |
| Nov 2025 | Vegamour | 480 | 0.08% | 6 |
| Dec 2025 | Hims | 673K | 86.9% | 1 |
| Dec 2025 | Hers | 78.4K | 10.1% | 2 |
| Dec 2025 | Rogaine | 12.1K | 1.6% | 3 |
| Dec 2025 | Nutrafol | 8.1K | 1% | 4 |
| Dec 2025 | Keeps | 2.4K | 0.31% | 5 |
| Dec 2025 | Vegamour | 480 | 0.06% | 6 |
| Jan 2026 | Hims | 673K | 86.3% | 1 |
| Jan 2026 | Hers | 79.4K | 10.2% | 2 |
| Jan 2026 | Rogaine | 14.8K | 1.9% | 3 |
| Jan 2026 | Nutrafol | 9.9K | 1.3% | 4 |
| Jan 2026 | Keeps | 2.4K | 0.31% | 5 |
| Jan 2026 | Vegamour | 390 | 0.05% | 6 |
| Feb 2026 | Hims | 673K | 88.5% | 1 |
| Feb 2026 | Hers | 64.9K | 8.5% | 2 |
| Feb 2026 | Rogaine | 12.1K | 1.6% | 3 |
| Feb 2026 | Nutrafol | 8.1K | 1.1% | 4 |
| Feb 2026 | Keeps | 1.9K | 0.25% | 5 |
| Feb 2026 | Vegamour | 320 | 0.04% | 6 |
| Mar 2026 | Hims | 673K | 87.8% | 1 |
| Mar 2026 | Hers | 65.9K | 8.6% | 2 |
| Mar 2026 | Rogaine | 14.8K | 1.9% | 3 |
| Mar 2026 | Nutrafol | 9.9K | 1.3% | 4 |
| Mar 2026 | Keeps | 2.4K | 0.31% | 5 |
| Mar 2026 | Vegamour | 260 | 0.03% | 6 |
| Apr 2026 | Hims | 673K | 90.4% | 1 |
| Apr 2026 | Hers | 45.9K | 6.2% | 2 |
| Apr 2026 | Rogaine | 14.8K | 2% | 3 |
| Apr 2026 | Nutrafol | 8.1K | 1.1% | 4 |
| Apr 2026 | Keeps | 2.4K | 0.32% | 5 |
| Apr 2026 | Vegamour | 260 | 0.03% | 6 |
| May 2026 | Hims | 673K | 90.5% | 1 |
| May 2026 | Hers | 45.9K | 6.2% | 2 |
| May 2026 | Rogaine | 14.8K | 2% | 3 |
| May 2026 | Nutrafol | 6.6K | 0.89% | 4 |
| May 2026 | Keeps | 2.9K | 0.39% | 5 |
| May 2026 | Vegamour | 260 | 0.03% | 6 |
| Jun 2026 | Hims | 673K | 90.3% | 1 |
| Jun 2026 | Hers | 45.9K | 6.2% | 2 |
| Jun 2026 | Rogaine | 14.8K | 2% | 3 |
| Jun 2026 | Nutrafol | 6.6K | 0.89% | 4 |
| Jun 2026 | Keeps | 4.4K | 0.59% | 5 |
| Jun 2026 | Vegamour | 260 | 0.03% | 6 |
| Jul 2026 | Hims | 673K | 91.9% | 1 |
| Jul 2026 | Hers | 32.5K | 4.4% | 2 |
| Jul 2026 | Rogaine | 14.8K | 2% | 3 |
| Jul 2026 | Nutrafol | 6.6K | 0.9% | 4 |
| Jul 2026 | Keeps | 5.4K | 0.74% | 5 |
| Jul 2026 | Vegamour | 320 | 0.04% | 6 |
| Aug 2026 | Hims | 550K | 91% | 1 |
| Aug 2026 | Hers | 24.7K | 4.1% | 2 |
| Aug 2026 | Rogaine | 14.8K | 2.4% | 3 |
| Aug 2026 | Keeps | 8.1K | 1.3% | 4 |
| Aug 2026 | Nutrafol | 6.6K | 1.1% | 5 |
| Aug 2026 | Vegamour | 320 | 0.05% | 6 |
| Sep 2026 | Hers | — | — | — |
| Sep 2026 | Hims | — | — | — |
| Sep 2026 | Keeps | — | — | — |
| Sep 2026 | Nutrafol | — | — | — |
| Sep 2026 | Rogaine | — | — | — |
| Sep 2026 | Vegamour | — | — | — |

## What is being compared

- **Hers**: Measured on the search terms “hers hair” and “hers weight loss”, summed into one figure.
- **Hims**: Measured on the search term “hims”.
- **Keeps**: Measured on the search term “keeps hair”.
- **Nutrafol**: Measured on the search term “nutrafol hair”.
- **Rogaine**: Measured on the search term “rogaine foam”.
- **Vegamour**: Measured on the search term “vegamour hair”.

- [Hers](/demand/global-en/brands/hers)
- [Hims](/demand/global-en/brands/hims)
- [Keeps](/demand/global-en/brands/keeps)
- [Nutrafol](/demand/global-en/brands/nutrafol)
- [Rogaine](/demand/global-en/brands/rogaine)
- [Vegamour](/demand/global-en/brands/vegamour)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hair growth treatments worldwide?

In August 2026, Hims was the most searched among hair growth treatments worldwide, with an estimated 550K branded searches and 91% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Hair growth treatments: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/hair-growth-treatments

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hair-growth-treatments. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.