--- title: "Dyson vs Shark: Which is searched more?" description: "Is Dyson or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair dryer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hair-dryer-brands/compare/dyson-vs-shark" publisher: "Brandwave" --- # Dyson vs Shark: Which is searched more? Is Dyson or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair dryer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dyson and Shark - **Competitive set**: Hair dryer brands - **Market**: Global - **Month measured**: Sep 2026 - **Dyson Share of Search**: 78.8% - **Shark Share of Search**: 2.6% ## Is Dyson or Shark more popular in search? - In September 2026, Dyson had more branded searches than Shark among hair dryer brands worldwide. Dyson had about 5 million branded searches, while Shark had 167,000. Dyson made up 78.8% of all hair dryer brand searches we track, and Shark accounted for 2.6%. - Dyson was ahead of Shark in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dyson’s share of searches among hair dryer brands worldwide moved from 77.5% to 78.8%, and its estimated monthly branded searches held steady at 5M. - Across the 12 months ending September 2026, Shark’s share of searches among hair dryer brands worldwide held steady at 2.6%, and its estimated monthly branded searches held steady at 167K. ## Top hair dryer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dyson and Shark were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dyson was listed before Shark in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dyson | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Shark | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | BaBylissPRO | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | ghd | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Conair | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | BaByliss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Parlux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Remington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair dryer brands - Asked ChatGPT "Which hair dryer brand should I buy?": 1. Shark, 2. Dyson, 3. BaBylissPRO, 4. Conair - Asked ChatGPT "What are the best hair dryer brands?": 1. Dyson, 2. ghd, 3. Shark, 4. BaBylissPRO, 5. Conair - Asked ChatGPT "What's the best hair dryer brand for fast drying hair?": 1. Dyson, 2. Shark, 3. BaBylissPRO - Searched Google, AI Overview "best hair dryer": 1. Dyson, 2. Shark, 3. ghd, 4. BaBylissPRO, 5. Conair - Searched Google, AI Overview "ionic hair dryer": 1. Conair Not named in any answer: BaByliss, Parlux and Remington. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for hair dryer brands worldwide in September 2026? - In September 2026, Dyson gained share of searches among hair dryer brands worldwide, from 77% to 78.8%. ## Month by month | Month | Dyson estimated searches | Dyson Share of Search | Dyson rank | Shark estimated searches | Shark Share of Search | Shark rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5M | 77.5% | 1 | 167K | 2.6% | 4 | | Nov 2025 | 7.5M | 75.4% | 1 | 372K | 3.7% | 4 | | Dec 2025 | 6.1M | 74.1% | 1 | 372K | 4.5% | 4 | | Jan 2026 | 5M | 78.4% | 1 | 167K | 2.6% | 4 | | Feb 2026 | 4.1M | 77.3% | 1 | 136K | 2.6% | 4 | | Mar 2026 | 4.1M | 75.7% | 1 | 136K | 2.5% | 4 | | Apr 2026 | 4.1M | 77% | 1 | 136K | 2.6% | 4 | | May 2026 | 4.1M | 76.8% | 1 | 136K | 2.6% | 4 | | Jun 2026 | 4.1M | 77.2% | 1 | 111K | 2.1% | 4 | | Jul 2026 | 3.4M | 72% | 1 | 136K | 2.9% | 4 | | Aug 2026 | 4.1M | 77% | 1 | 136K | 2.6% | 4 | | Sep 2026 | 5M | 78.8% | 1 | 167K | 2.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Dyson’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dyson**: Measured on the search term “dyson”. - **Shark**: Measured on the search terms “hair dryer shark” and “shark hair dryer”, summed into one figure. - [Dyson profile](/demand/global-en/brands/dyson) - [Shark profile](/demand/global-en/brands/shark) - [All hair dryer brands worldwide](/demand/global-en/categories/hair-dryer-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dyson or Shark more popular in search? In September 2026, Dyson had more branded searches than Shark among hair dryer brands worldwide. Dyson had about 5 million branded searches, while Shark had 167,000. Dyson made up 78.8% of all hair dryer brand searches we track, and Shark accounted for 2.6%. ## Cite this page Brandwave. "Dyson vs Shark: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hair-dryer-brands/compare/dyson-vs-shark This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hair-dryer-brands/compare/dyson-vs-shark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.