---
title: "BaByliss vs Dyson: Which is more popular by branded search?"
description: "Which is more popular in search, BaByliss or Dyson? Compare estimated monthly branded-search demand and Share of Search inside the Hair dryer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hair-dryer-brands/compare/babyliss-vs-dyson"
publisher: "Brandwave"
---

# BaByliss vs Dyson: Which is more popular by branded search?

Which is more popular in search, BaByliss or Dyson? Compare estimated monthly branded-search demand and Share of Search inside the Hair dryer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BaByliss and Dyson
- **Competitive set**: Hair dryer brands
- **Market**: Global
- **Month measured**: Aug 2026
- **BaByliss Share of Search**: 6.4%
- **Dyson Share of Search**: 86.4%

## Which is more popular in search, BaByliss or Dyson?

- In August 2026, Dyson had more branded searches than BaByliss among hair dryer brands worldwide. Dyson was estimated to have 7.4M branded searches compared to BaByliss’ 550K, and held an 86.4% Share of Search versus BaByliss’ 6.4%.
- Dyson was ahead of BaByliss in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among hair dryer brands worldwide moved from 5.6% to 6.4%, and its estimated monthly branded searches held steady at 550K.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among hair dryer brands worldwide moved from 85.9% to 86.4%, and its estimated monthly branded searches moved from 8.5M to 7.4M.

## How did search popularity change for hair dryer brands worldwide in August 2026?

- In August 2026, Dyson gained estimated Share of Search among hair dryer brands worldwide, from 83.2% to 86.4%.
- In August 2026, BaByliss lost estimated Share of Search among hair dryer brands worldwide, from 7.6% to 6.4%.

## Month by month

| Month | BaByliss estimated searches | BaByliss Share of Search | BaByliss rank | Dyson estimated searches | Dyson Share of Search | Dyson rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 5.6% | 3 | 8.5M | 85.9% | 1 |
| Nov 2025 | 823K | 5.2% | 3 | 13.6M | 85.4% | 1 |
| Dec 2025 | 823K | 5.8% | 3 | 12.2M | 86.4% | 1 |
| Jan 2026 | 550K | 5.2% | 3 | 9.3M | 88.3% | 1 |
| Feb 2026 | 450K | 5.4% | 3 | 7.3M | 86.7% | 1 |
| Mar 2026 | 550K | 6.5% | 3 | 7.2M | 85.4% | 1 |
| Apr 2026 | 550K | 7% | 3 | 6.7M | 85.6% | 1 |
| May 2026 | 550K | 7% | 3 | 6.8M | 85.7% | 1 |
| Jun 2026 | 550K | 7% | 2 | 6.7M | 85.8% | 1 |
| Jul 2026 | 550K | 7.6% | 3 | 6M | 83.2% | 1 |
| Aug 2026 | 550K | 6.4% | 3 | 7.4M | 86.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BaByliss’ and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BaByliss**: Measured on the search term “babyliss”.
- **Dyson**: Measured on the search terms “dyson”, “dyson airwrap”, “dyson com”, “dyson hair dryer”, “dyson hair straightener”, “dyson hair styling”, “dyson supersonic”, “dyson vacuum”, “hair dryer dyson”, “hair straightener dyson”, “hair styling dyson” and “vacuum dyson”, summed into one figure.

- [BaByliss profile](/demand/global-en/brands/babyliss)
- [Dyson profile](/demand/global-en/brands/dyson)
- [All hair dryer brands worldwide](/demand/global-en/categories/hair-dryer-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BaByliss or Dyson?

In August 2026, Dyson had more branded searches than BaByliss among hair dryer brands worldwide. Dyson was estimated to have 7.4M branded searches compared to BaByliss’ 550K, and held an 86.4% Share of Search versus BaByliss’ 6.4%.

## Cite this page

Brandwave. "BaByliss vs Dyson: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/hair-dryer-brands/compare/babyliss-vs-dyson

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hair-dryer-brands/compare/babyliss-vs-dyson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.