--- title: "Dyson vs ghd: Which is more popular?" description: "Is Dyson or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair curler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hair-curler-brands/compare/dyson-vs-ghd-hair" publisher: "Brandwave" --- # Dyson vs ghd: Which is more popular? Is Dyson or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair curler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dyson and ghd - **Competitive set**: Hair curler brands - **Market**: Global - **Month measured**: Oct 2026 - **Dyson Share of Search**: 11.7% - **ghd Share of Search**: 8% ## Is Dyson or ghd more popular in search? - In October 2026, Dyson had more branded searches than ghd among hair curler brands worldwide. Dyson had about 45,900 branded searches, while ghd had 31,300. Dyson made up 11.7% of all hair curler brand searches we track, and ghd accounted for 8%. - Dyson was ahead of ghd in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Dyson’s share of searches among hair curler brands worldwide moved from 11.8% to 11.7%, and its estimated monthly branded searches moved from 55.5K to 45.9K. - Across the 12 months ending October 2026, ghd’s share of searches among hair curler brands worldwide moved from 7.8% to 8%, and its estimated monthly branded searches moved from 36.8K to 31.3K. ## Top hair curler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dyson was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ghd did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | T3 | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | BaBylissPRO | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bio Ionic | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Conair | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Hot Tools | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Dyson | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Shark | 7th | 3 of 3 | 0 of 2 | 3 of 5 | | BaByliss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ghd | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Remington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cloud Nine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair curler brands - Asked ChatGPT "Which hair curler brand should I buy?": 1. T3, 2. BaBylissPRO, 3. Conair, 4. Shark - Asked ChatGPT "What are the best hair curler brands?": 1. Dyson, 2. T3, 3. Bio Ionic, 4. BaBylissPRO, 5. Hot Tools, 6. Conair, 7. Shark - Asked ChatGPT "What's the best hair curler brand for easy curls?": 1. T3, 2. Shark, 3. BaBylissPRO, 4. Conair - Searched Google, AI Overview "best hair curler": 1. Bio Ionic, 2. Hot Tools, 3. Conair, 4. BaBylissPRO, 5. Dyson - Searched Google, AI Overview "automatic hair curler": 1. Conair Not named in any answer: BaByliss, ghd, Remington and Cloud Nine. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for hair curler brands worldwide in October 2026? - In October 2026, ghd rose from 6th to 5th among hair curler brands worldwide. - Estimated monthly branded searches for Dyson worldwide fell 17.3% over 12 measured months, from 55.5K to 45.9K in October 2026. ## How has branded search for Dyson and ghd changed worldwide over the last 12 months? | Month | Dyson estimated searches | Dyson Share of Search | Dyson rank | ghd estimated searches | ghd Share of Search | ghd rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 55.5K | 11.8% | 3 | 36.8K | 7.8% | 5 | | Dec 2025 | 67.9K | 12% | 3 | 39.5K | 7% | 5 | | Jan 2026 | 37.1K | 12.7% | 3 | 23.4K | 8% | 6 | | Feb 2026 | 28.9K | 10.8% | 3 | 17.6K | 6.6% | 7 | | Mar 2026 | 28.9K | 10.7% | 3 | 21.6K | 8% | 5 | | Apr 2026 | 23.8K | 9.7% | 4 | 17.6K | 7.2% | 7 | | May 2026 | 23.8K | 9.6% | 3 | 17.6K | 7.1% | 7 | | Jun 2026 | 22.7K | 10.7% | 3 | 17.6K | 8.3% | 6 | | Jul 2026 | 22.7K | 10.7% | 3 | 18.3K | 8.6% | 5 | | Aug 2026 | 27.9K | 10.9% | 3 | 19.8K | 7.7% | 6 | | Sep 2026 | 34.4K | 12.1% | 3 | 21.6K | 7.6% | 6 | | Oct 2026 | 45.9K | 11.7% | 3 | 31.3K | 8% | 5 | ## How are Dyson’s and ghd’s branded searches counted? Brandwave collects information about searches that people make online using Dyson’s and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dyson**: Measured on the search terms “dyson curling iron”, “dyson curling wand” and “dyson hair curler”, summed into one figure. - **ghd**: Measured on the search terms “ghd curling iron”, “ghd curling wand” and “ghd hair curler”, summed into one figure. - [Dyson profile](/demand/global-en/brands/dyson) - [ghd profile](/demand/global-en/brands/ghd-hair) - [All hair curler brands worldwide](/demand/global-en/categories/hair-curler-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dyson or ghd more popular in search? In October 2026, Dyson had more branded searches than ghd among hair curler brands worldwide. Dyson had about 45,900 branded searches, while ghd had 31,300. Dyson made up 11.7% of all hair curler brand searches we track, and ghd accounted for 8%. ## Cite this page Brandwave. "Dyson vs ghd: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/hair-curler-brands/compare/dyson-vs-ghd-hair This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hair-curler-brands/compare/dyson-vs-ghd-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.