--- title: "BaByliss vs ghd: Which is more popular?" description: "Is BaByliss or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair curler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hair-curler-brands/compare/babyliss-vs-ghd-hair" publisher: "Brandwave" --- # BaByliss vs ghd: Which is more popular? Is BaByliss or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair curler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BaByliss and ghd - **Competitive set**: Hair curler brands - **Market**: Global - **Month measured**: Oct 2026 - **BaByliss Share of Search**: 8% - **ghd Share of Search**: 8% ## Is BaByliss or ghd more popular in search? - In October 2026, BaByliss and ghd were level in searches among hair curler brands worldwide, with an estimated 31.6K versus 31.3K branded searches, at 8% of the total each. - The lead changed hands 2 times in the 12 months ending October 2026: ghd took it in January 2026, BaByliss took it in February 2026. - Across the 12 months ending October 2026, BaByliss’ share of searches among hair curler brands worldwide moved from 8.5% to 8%, and its estimated monthly branded searches moved from 40.1K to 31.6K. - Across the 12 months ending October 2026, ghd’s share of searches among hair curler brands worldwide moved from 7.8% to 8%, and its estimated monthly branded searches moved from 36.8K to 31.3K. ## Top hair curler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither BaByliss nor ghd showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | T3 | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | BaBylissPRO | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bio Ionic | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Conair | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Hot Tools | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Dyson | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Shark | 7th | 3 of 3 | 0 of 2 | 3 of 5 | | BaByliss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ghd | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Remington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cloud Nine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair curler brands - Asked ChatGPT "Which hair curler brand should I buy?": 1. T3, 2. BaBylissPRO, 3. Conair, 4. Shark - Asked ChatGPT "What are the best hair curler brands?": 1. Dyson, 2. T3, 3. Bio Ionic, 4. BaBylissPRO, 5. Hot Tools, 6. Conair, 7. Shark - Asked ChatGPT "What's the best hair curler brand for easy curls?": 1. T3, 2. Shark, 3. BaBylissPRO, 4. Conair - Searched Google, AI Overview "best hair curler": 1. Bio Ionic, 2. Hot Tools, 3. Conair, 4. BaBylissPRO, 5. Dyson - Searched Google, AI Overview "automatic hair curler": 1. Conair Not named in any answer: BaByliss, ghd, Remington and Cloud Nine. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for hair curler brands worldwide in October 2026? - In October 2026, BaByliss lost share of searches among hair curler brands worldwide, from 9.6% to 8%. - In October 2026, ghd rose from 6th to 5th among hair curler brands worldwide. ## How has branded search for BaByliss and ghd changed worldwide over the last 12 months? | Month | BaByliss estimated searches | BaByliss Share of Search | BaByliss rank | ghd estimated searches | ghd Share of Search | ghd rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 40.1K | 8.5% | 4 | 36.8K | 7.8% | 5 | | Dec 2025 | 44.2K | 7.8% | 4 | 39.5K | 7% | 5 | | Jan 2026 | 21.9K | 7.5% | 7 | 23.4K | 8% | 6 | | Feb 2026 | 19.7K | 7.4% | 5 | 17.6K | 6.6% | 7 | | Mar 2026 | 21.9K | 8.1% | 4 | 21.6K | 8% | 5 | | Apr 2026 | 21.9K | 8.9% | 5 | 17.6K | 7.2% | 7 | | May 2026 | 21.9K | 8.8% | 4 | 17.6K | 7.1% | 7 | | Jun 2026 | 19.7K | 9.3% | 5 | 17.6K | 8.3% | 6 | | Jul 2026 | 19.7K | 9.3% | 4 | 18.3K | 8.6% | 5 | | Aug 2026 | 23.1K | 9% | 4 | 19.8K | 7.7% | 6 | | Sep 2026 | 27.3K | 9.6% | 4 | 21.6K | 7.6% | 6 | | Oct 2026 | 31.6K | 8% | 4 | 31.3K | 8% | 5 | ## How are BaByliss’ and ghd’s branded searches counted? Brandwave collects information about searches that people make online using BaByliss’ and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BaByliss**: Measured on the search terms “babyliss curling iron”, “babyliss curling wand” and “babyliss hair curler”, summed into one figure. - **ghd**: Measured on the search terms “ghd curling iron”, “ghd curling wand” and “ghd hair curler”, summed into one figure. - [BaByliss profile](/demand/global-en/brands/babyliss) - [ghd profile](/demand/global-en/brands/ghd-hair) - [All hair curler brands worldwide](/demand/global-en/categories/hair-curler-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BaByliss or ghd more popular in search? In October 2026, BaByliss and ghd were level in searches among hair curler brands worldwide, with an estimated 31.6K versus 31.3K branded searches, at 8% of the total each. ## Cite this page Brandwave. "BaByliss vs ghd: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/hair-curler-brands/compare/babyliss-vs-ghd-hair This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hair-curler-brands/compare/babyliss-vs-ghd-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.