---
title: "Hair colour: Which brands are most popular in search?"
description: "Compare the hair colour people buy. Share of Search among L'Oreal, Garnier, Revlon, Clairol, Schwarzkopf and Wella, the hair colour Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hair-colour"
publisher: "Brandwave"
---

# Hair colour: Which brands are most popular in search?

Compare the hair colour people buy. Share of Search among L'Oreal, Garnier, Revlon, Clairol, Schwarzkopf and Wella, the hair colour Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hair colour
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: L'Oreal, 56.1%

## Which brand is most popular in search among hair colour worldwide?

- In August 2026, L'Oreal was the most searched among hair colour worldwide, with an estimated 1M branded searches and 56.1% estimated Share of Search within this set.
- Garnier is in 2nd place, 25.2 percentage points behind at 30.8% Share of Search.
- Across the 11 months ending August 2026, L'Oreal’s estimated Share of Search among hair colour worldwide decreased from 59.5% to 56.1%.
- Across the 11 months ending August 2026, Garnier’s estimated Share of Search among hair colour worldwide increased from 26.8% to 30.8%.
- Across the 11 months ending August 2026, Revlon’s estimated Share of Search among hair colour worldwide decreased from 12% to 11.3%.
- Across the 11 months ending August 2026, L'Oreal’s estimated Share of Search among hair colour worldwide peaked at 64.1% in February 2026 and was lowest at 55.9% in July 2026.
- Across the 11 months ending August 2026, Garnier’s estimated Share of Search among hair colour worldwide peaked at 31.5% in June 2026 and was lowest at 23.1% in December 2025.
- Across the 11 months ending August 2026, Revlon’s estimated Share of Search among hair colour worldwide peaked at 12.6% in November 2025 and was lowest at 9.4% in June 2026.
- Across the 11 months ending August 2026, Clairol, Schwarzkopf and Wella held steady: their estimated Share of Search among hair colour worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [L'Oreal vs Garnier: compare search popularity](/demand/global-en/compare/garnier-vs-l-oreal): 56.1% against 30.8% Share of Search.
- [L'Oreal vs Revlon: compare search popularity](/demand/global-en/compare/l-oreal-vs-revlon): 56.1% against 11.3% Share of Search.
- [Garnier vs Revlon: compare search popularity](/demand/global-en/compare/garnier-vs-revlon): 30.8% against 11.3% Share of Search.

## How did search popularity change for hair colour worldwide in August 2026?

- In August 2026, Clairol rose from 6th to 4th among hair colour worldwide.
- In August 2026, Schwarzkopf fell from 4th to 5th among hair colour worldwide.
- In August 2026, Wella fell from 5th to 6th among hair colour worldwide.
- Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
- Estimated monthly branded searches for L'Oreal worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | L'Oreal | 56.1% | 1M | 0.0% | L'Oreal |
| 2 | Garnier | 30.8% | 550K | 0.0% | Garnier |
| 3 | Revlon | 11.3% | 201K | 0.0% | Revlon |
| 4 | Clairol | 0.68% | 12.1K | +22.2% | Clairol |
| 5 | Schwarzkopf | 0.56% | 9.9K | -33.1% | Schwarzkopf |
| 6 | Wella | 0.56% | 9.9K | -18.2% | Wella |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | L'Oreal | 1.2M | 59.5% | 1 |
| Oct 2025 | Garnier | 550K | 26.8% | 2 |
| Oct 2025 | Revlon | 246K | 12% | 3 |
| Oct 2025 | Clairol | 14.8K | 0.72% | 4 |
| Oct 2025 | Schwarzkopf | 9.9K | 0.48% | 5 |
| Oct 2025 | Wella | 9.9K | 0.48% | 6 |
| Nov 2025 | L'Oreal | 1.2M | 62.7% | 1 |
| Nov 2025 | Garnier | 450K | 23.1% | 2 |
| Nov 2025 | Revlon | 246K | 12.6% | 3 |
| Nov 2025 | Clairol | 12.1K | 0.62% | 4 |
| Nov 2025 | Wella | 9.9K | 0.51% | 5 |
| Nov 2025 | Schwarzkopf | 8.1K | 0.42% | 6 |
| Dec 2025 | L'Oreal | 1.2M | 62.6% | 1 |
| Dec 2025 | Garnier | 450K | 23.1% | 2 |
| Dec 2025 | Revlon | 246K | 12.6% | 3 |
| Dec 2025 | Clairol | 12.1K | 0.62% | 4 |
| Dec 2025 | Wella | 12.1K | 0.62% | 5 |
| Dec 2025 | Schwarzkopf | 8.1K | 0.42% | 6 |
| Jan 2026 | L'Oreal | 1.2M | 62.6% | 1 |
| Jan 2026 | Garnier | 450K | 23.1% | 2 |
| Jan 2026 | Revlon | 246K | 12.6% | 3 |
| Jan 2026 | Clairol | 12.1K | 0.62% | 4 |
| Jan 2026 | Wella | 12.1K | 0.62% | 5 |
| Jan 2026 | Schwarzkopf | 8.1K | 0.42% | 6 |
| Feb 2026 | L'Oreal | 1.2M | 64.1% | 1 |
| Feb 2026 | Garnier | 450K | 23.6% | 2 |
| Feb 2026 | Revlon | 201K | 10.6% | 3 |
| Feb 2026 | Wella | 12.1K | 0.64% | 4 |
| Feb 2026 | Clairol | 9.9K | 0.52% | 5 |
| Feb 2026 | Schwarzkopf | 9.9K | 0.52% | 6 |
| Mar 2026 | L'Oreal | 1.2M | 60.8% | 1 |
| Mar 2026 | Garnier | 550K | 27.4% | 2 |
| Mar 2026 | Revlon | 201K | 10% | 3 |
| Mar 2026 | Schwarzkopf | 12.1K | 0.6% | 4 |
| Mar 2026 | Wella | 12.1K | 0.6% | 5 |
| Mar 2026 | Clairol | 9.9K | 0.49% | 6 |
| Apr 2026 | L'Oreal | 1.2M | 61% | 1 |
| Apr 2026 | Garnier | 550K | 27.5% | 2 |
| Apr 2026 | Revlon | 201K | 10% | 3 |
| Apr 2026 | Clairol | 9.9K | 0.49% | 4 |
| Apr 2026 | Schwarzkopf | 9.9K | 0.49% | 5 |
| Apr 2026 | Wella | 9.9K | 0.49% | 6 |
| May 2026 | L'Oreal | 1.2M | 61.1% | 1 |
| May 2026 | Garnier | 550K | 27.5% | 2 |
| May 2026 | Revlon | 201K | 10.1% | 3 |
| May 2026 | Schwarzkopf | 9.9K | 0.5% | 4 |
| May 2026 | Clairol | 8.1K | 0.41% | 5 |
| May 2026 | Wella | 8.1K | 0.41% | 6 |
| Jun 2026 | L'Oreal | 1M | 57.2% | 1 |
| Jun 2026 | Garnier | 550K | 31.5% | 2 |
| Jun 2026 | Revlon | 165K | 9.4% | 3 |
| Jun 2026 | Schwarzkopf | 12.1K | 0.69% | 4 |
| Jun 2026 | Clairol | 9.9K | 0.57% | 5 |
| Jun 2026 | Wella | 9.9K | 0.57% | 6 |
| Jul 2026 | L'Oreal | 1M | 55.9% | 1 |
| Jul 2026 | Garnier | 550K | 30.8% | 2 |
| Jul 2026 | Revlon | 201K | 11.2% | 3 |
| Jul 2026 | Schwarzkopf | 14.8K | 0.83% | 4 |
| Jul 2026 | Wella | 12.1K | 0.68% | 5 |
| Jul 2026 | Clairol | 9.9K | 0.55% | 6 |
| Aug 2026 | L'Oreal | 1M | 56.1% | 1 |
| Aug 2026 | Garnier | 550K | 30.8% | 2 |
| Aug 2026 | Revlon | 201K | 11.3% | 3 |
| Aug 2026 | Clairol | 12.1K | 0.68% | 4 |
| Aug 2026 | Schwarzkopf | 9.9K | 0.56% | 5 |
| Aug 2026 | Wella | 9.9K | 0.56% | 6 |
| Sep 2026 | Clairol | — | — | — |
| Sep 2026 | Garnier | — | — | — |
| Sep 2026 | L'Oreal | — | — | — |
| Sep 2026 | Revlon | — | — | — |
| Sep 2026 | Schwarzkopf | — | — | — |
| Sep 2026 | Wella | — | — | — |

## What is being compared

- **Clairol**: Measured on the search term “clairol hair dye”.
- **Garnier**: Measured on the search term “garnier”.
- **L'Oreal**: Measured on the search term “loreal”.
- **Revlon**: Measured on the search term “revlon”.
- **Schwarzkopf**: Measured on the search term “schwarzkopf live”.
- **Wella**: Measured on the search term “wella hair colour”.

- [Clairol](/demand/global-en/brands/clairol)
- [Garnier](/demand/global-en/brands/garnier)
- [L'Oreal](/demand/global-en/brands/l-oreal)
- [Revlon](/demand/global-en/brands/revlon)
- [Schwarzkopf](/demand/global-en/brands/schwarzkopf)
- [Wella](/demand/global-en/brands/wella)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hair colour worldwide?

In August 2026, L'Oreal was the most searched among hair colour worldwide, with an estimated 1M branded searches and 56.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Hair colour: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/hair-colour

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hair-colour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.