---
title: "Kitsch vs Scunci: Which is more popular by branded search?"
description: "Which is more popular in search, Kitsch or Scunci? Compare estimated monthly branded-search demand and Share of Search inside the Hair clips brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hair-clips-brands/compare/kitsch-vs-scunci"
publisher: "Brandwave"
---

# Kitsch vs Scunci: Which is more popular by branded search?

Which is more popular in search, Kitsch or Scunci? Compare estimated monthly branded-search demand and Share of Search inside the Hair clips brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kitsch and Scunci
- **Competitive set**: Hair clips brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Kitsch Share of Search**: 36.6%
- **Scunci Share of Search**: 0.66%

## Which is more popular in search, Kitsch or Scunci?

- In August 2026, Kitsch had more branded searches than Scunci among hair clips brands worldwide. Kitsch was estimated to have 368K branded searches compared to Scunci’s 6.6K, and held a 36.6% Share of Search versus Scunci’s 0.66%.
- Kitsch was ahead of Scunci in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kitsch’s estimated Share of Search among hair clips brands worldwide moved from 36.1% to 36.6%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, Scunci’s estimated Share of Search among hair clips brands worldwide moved from 0.65% to 0.66%, and its estimated monthly branded searches held steady at 6.6K.

## How did search popularity change for hair clips brands worldwide in August 2026?

- In August 2026, Kitsch lost estimated Share of Search among hair clips brands worldwide, from 40.8% to 36.6%.

## Month by month

| Month | Kitsch estimated searches | Kitsch Share of Search | Kitsch rank | Scunci estimated searches | Scunci Share of Search | Scunci rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 36.1% | 1 | 6.6K | 0.65% | 5 |
| Nov 2025 | 550K | 44% | 1 | 6.6K | 0.53% | 5 |
| Dec 2025 | 550K | 45% | 1 | 6.6K | 0.54% | 6 |
| Jan 2026 | 450K | 43.5% | 1 | 6.6K | 0.64% | 5 |
| Feb 2026 | 368K | 43.4% | 1 | 5.4K | 0.64% | 5 |
| Mar 2026 | 368K | 39.2% | 1 | 6.6K | 0.7% | 5 |
| Apr 2026 | 368K | 39.2% | 1 | 5.4K | 0.58% | 5 |
| May 2026 | 368K | 40.1% | 1 | 6.6K | 0.72% | 5 |
| Jun 2026 | 368K | 40.2% | 1 | 5.4K | 0.59% | 5 |
| Jul 2026 | 368K | 40.8% | 1 | 5.4K | 0.6% | 5 |
| Aug 2026 | 368K | 36.6% | 1 | 6.6K | 0.66% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kitsch’s and Scunci’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kitsch**: Measured on the search term “kitsch”.
- **Scunci**: Measured on the search term “scunci”.

- [Kitsch profile](/demand/global-en/brands/kitsch)
- [Scunci profile](/demand/global-en/brands/scunci)
- [All hair clips brands worldwide](/demand/global-en/categories/hair-clips-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kitsch or Scunci?

In August 2026, Kitsch had more branded searches than Scunci among hair clips brands worldwide. Kitsch was estimated to have 368K branded searches compared to Scunci’s 6.6K, and held a 36.6% Share of Search versus Scunci’s 0.66%.

## Cite this page

Brandwave. "Kitsch vs Scunci: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/hair-clips-brands/compare/kitsch-vs-scunci

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hair-clips-brands/compare/kitsch-vs-scunci. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.