--- title: "Emi Jay vs Kitsch: Which is searched more?" description: "Is Emi Jay or Kitsch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair clips brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hair-clips-brands/compare/emi-jay-vs-kitsch" publisher: "Brandwave" --- # Emi Jay vs Kitsch: Which is searched more? Is Emi Jay or Kitsch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair clips brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Emi Jay and Kitsch - **Competitive set**: Hair clips brands - **Market**: Global - **Month measured**: Sep 2026 - **Emi Jay Share of Search**: 15.4% - **Kitsch Share of Search**: 2.8% ## Is Emi Jay or Kitsch more popular in search? - In September 2026, Emi Jay had more branded searches than Kitsch among hair clips brands worldwide. Emi Jay had about 90,500 branded searches, while Kitsch had 16,500. Emi Jay made up 15.4% of all hair clips brand searches we track, and Kitsch accounted for 2.8%. - Emi Jay was ahead of Kitsch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Emi Jay’s share of searches among hair clips brands worldwide moved from 12.8% to 15.4%, and its estimated monthly branded searches moved from 74K to 90.5K. - Across the 12 months ending September 2026, Kitsch’s share of searches among hair clips brands worldwide moved from 2.1% to 2.8%, and its estimated monthly branded searches moved from 12K to 16.5K. ## Top hair clips brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Emi Jay was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Kitsch was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Emi Jay was listed before Kitsch in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Emi Jay | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Kitsch | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | TELETIES | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Machete | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | GIMME Beauty | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Scunci | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Tangle Teezer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Conair | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Fancii | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Goody | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about hair clips brands - Asked ChatGPT "Which hair clips brand should I buy?": 1. Kitsch, 2. TELETIES, 3. Scunci - Asked ChatGPT "What are the best hair clips brands?": 1. Machete, 2. Emi Jay, 3. Kitsch, 4. TELETIES, 5. GIMME Beauty - Asked ChatGPT "What's the best hair clips brand for everyday hairstyles?": 1. GIMME Beauty, 2. Emi Jay, 3. Kitsch, 4. Machete - Searched Google, AI Overview "best hair clips": 1. Emi Jay, 2. TELETIES, 3. Scunci, 4. Machete Not named in any answer: Tangle Teezer, Conair, Fancii and Goody. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hair clips brands worldwide in September 2026? - In September 2026, Emi Jay gained share of searches among hair clips brands worldwide, from 12.7% to 15.4%. - In September 2026, Kitsch lost share of searches among hair clips brands worldwide, from 3.4% to 2.8%. ## Month by month | Month | Emi Jay estimated searches | Emi Jay Share of Search | Emi Jay rank | Kitsch estimated searches | Kitsch Share of Search | Kitsch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 12.8% | 3 | 12K | 2.1% | 5 | | Nov 2025 | 165K | 21.5% | 2 | 16.5K | 2.2% | 5 | | Dec 2025 | 110K | 17% | 2 | 19.8K | 3.1% | 5 | | Jan 2026 | 90.5K | 16.6% | 2 | 16.2K | 3% | 5 | | Feb 2026 | 74K | 16.8% | 2 | 12K | 2.7% | 5 | | Mar 2026 | 74K | 14.5% | 2 | 14.7K | 2.9% | 5 | | Apr 2026 | 74K | 14.6% | 2 | 15.3K | 3% | 5 | | May 2026 | 74K | 14.3% | 3 | 15.3K | 2.9% | 5 | | Jun 2026 | 74K | 14.4% | 3 | 13.5K | 2.6% | 5 | | Jul 2026 | 90.5K | 17.5% | 2 | 14.7K | 2.8% | 5 | | Aug 2026 | 74K | 12.7% | 2 | 19.8K | 3.4% | 5 | | Sep 2026 | 90.5K | 15.4% | 2 | 16.5K | 2.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Emi Jay’s and Kitsch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Emi Jay**: Measured on the search term “emi jay”. - **Kitsch**: Measured on the search terms “kitsch hair” and “kitsch hair clip”, summed into one figure. - [Emi Jay profile](/demand/global-en/brands/emi-jay) - [Kitsch profile](/demand/global-en/brands/kitsch) - [All hair clips brands worldwide](/demand/global-en/categories/hair-clips-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Emi Jay or Kitsch more popular in search? In September 2026, Emi Jay had more branded searches than Kitsch among hair clips brands worldwide. Emi Jay had about 90,500 branded searches, while Kitsch had 16,500. Emi Jay made up 15.4% of all hair clips brand searches we track, and Kitsch accounted for 2.8%. ## Cite this page Brandwave. "Emi Jay vs Kitsch: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hair-clips-brands/compare/emi-jay-vs-kitsch This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hair-clips-brands/compare/emi-jay-vs-kitsch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.