---
title: "Hair accessories brands: Which brands are most popular in search?"
description: "Compare the hair accessories brands people buy. Share of Search among Claire's, Kitsch, Goody, Conair, Invisibobble and Scunci, the hair accessories brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hair-accessories-brands"
publisher: "Brandwave"
---

# Hair accessories brands: Which brands are most popular in search?

Compare the hair accessories brands people buy. Share of Search among Claire's, Kitsch, Goody, Conair, Invisibobble and Scunci, the hair accessories brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hair accessories brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Claire's, 54.9%

## Which brand is most popular in search among hair accessories brands worldwide?

- In August 2026, Claire's was the most searched among hair accessories brands worldwide, with an estimated 823K branded searches and 54.9% estimated Share of Search within this set.
- Kitsch is in 2nd place, 30.3 percentage points behind at 24.5% Share of Search.
- Across the 11 months ending August 2026, Claire's’ estimated Share of Search among hair accessories brands worldwide decreased from 64.1% to 54.9%.
- Across the 11 months ending August 2026, Kitsch’s estimated Share of Search among hair accessories brands worldwide increased from 19.3% to 24.5%.
- Across the 11 months ending August 2026, Goody’s estimated Share of Search among hair accessories brands worldwide increased from 10.6% to 13.4%.
- Across the 11 months ending August 2026, Invisibobble’s estimated Share of Search among hair accessories brands worldwide increased from 1.7% to 2.7%.
- Across the 11 months ending August 2026, Kitsch’s estimated Share of Search among hair accessories brands worldwide peaked at 26.8% in November 2025 and was lowest at 19.3% in October 2025.
- Across the 11 months ending August 2026, Goody’s estimated Share of Search among hair accessories brands worldwide peaked at 13.4% in August 2026 and was lowest at 8.1% in November 2025.
- Across the 11 months ending August 2026, Conair’s estimated Share of Search among hair accessories brands worldwide peaked at 5% in June 2026 and was lowest at 3.6% in November 2025.
- Across the 11 months ending August 2026, Invisibobble’s estimated Share of Search among hair accessories brands worldwide peaked at 2.7% in August 2026 and was lowest at 1.6% in December 2025.
- Across the 11 months ending August 2026, Conair and Scunci held steady: their estimated Share of Search among hair accessories brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Claire's vs Kitsch: compare search popularity](/demand/global-en/compare/claire-s-vs-kitsch): 54.9% against 24.5% Share of Search.
- [Claire's vs Goody: compare search popularity](/demand/global-en/compare/claire-s-vs-goody): 54.9% against 13.4% Share of Search.
- [Claire's vs Conair: compare search popularity](/demand/global-en/compare/claire-s-vs-conair): 54.9% against 4% Share of Search.
- [Claire's vs Invisibobble: compare search popularity](/demand/global-en/compare/claire-s-vs-invisibobble): 54.9% against 2.7% Share of Search.
- [Kitsch vs Goody: compare search popularity](/demand/global-en/compare/goody-vs-kitsch): 24.5% against 13.4% Share of Search.
- [Kitsch vs Conair: compare search popularity](/demand/global-en/compare/conair-vs-kitsch): 24.5% against 4% Share of Search.
- [Kitsch vs Invisibobble: compare search popularity](/demand/global-en/compare/invisibobble-vs-kitsch): 24.5% against 2.7% Share of Search.
- [Goody vs Conair: compare search popularity](/demand/global-en/compare/conair-vs-goody): 13.4% against 4% Share of Search.
- [Goody vs Invisibobble: compare search popularity](/demand/global-en/compare/goody-vs-invisibobble): 13.4% against 2.7% Share of Search.
- [Conair vs Invisibobble: compare search popularity](/demand/global-en/compare/conair-vs-invisibobble): 4% against 2.7% Share of Search.

## How did search popularity change for hair accessories brands worldwide in August 2026?

- In August 2026, Goody gained estimated Share of Search among hair accessories brands worldwide, from 11.3% to 13.4%.
- In August 2026, Claire's lost estimated Share of Search among hair accessories brands worldwide, from 56.6% to 54.9%.
- In August 2026, Kitsch lost estimated Share of Search among hair accessories brands worldwide, from 25.3% to 24.5%.
- Estimated monthly branded searches for Invisibobble worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
- Estimated monthly branded searches for Conair worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Claire's | 54.9% | 823K | 0.0% | Claire's |
| 2 | Kitsch | 24.5% | 368K | 0.0% | Kitsch |
| 3 | Goody | 13.4% | 201K | +21.8% | Goody |
| 4 | Conair | 4% | 60.5K | 0.0% | Conair |
| 5 | Invisibobble | 2.7% | 40.5K | +22.4% | Invisibobble |
| 6 | Scunci | 0.44% | 6.6K | +22.2% | Scunci |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Claire's | 1.2M | 64.1% | 1 |
| Oct 2025 | Kitsch | 368K | 19.3% | 2 |
| Oct 2025 | Goody | 201K | 10.6% | 3 |
| Oct 2025 | Conair | 74K | 3.9% | 4 |
| Oct 2025 | Invisibobble | 33.1K | 1.7% | 5 |
| Oct 2025 | Scunci | 6.6K | 0.35% | 6 |
| Nov 2025 | Claire's | 1.2M | 59.5% | 1 |
| Nov 2025 | Kitsch | 550K | 26.8% | 2 |
| Nov 2025 | Goody | 165K | 8.1% | 3 |
| Nov 2025 | Conair | 74K | 3.6% | 4 |
| Nov 2025 | Invisibobble | 33.1K | 1.6% | 5 |
| Nov 2025 | Scunci | 6.6K | 0.32% | 6 |
| Dec 2025 | Claire's | 1.2M | 58.1% | 1 |
| Dec 2025 | Kitsch | 550K | 26.2% | 2 |
| Dec 2025 | Goody | 201K | 9.6% | 3 |
| Dec 2025 | Conair | 90.5K | 4.3% | 4 |
| Dec 2025 | Invisibobble | 33.1K | 1.6% | 5 |
| Dec 2025 | Scunci | 6.6K | 0.31% | 6 |
| Jan 2026 | Claire's | 1M | 56.4% | 1 |
| Jan 2026 | Kitsch | 450K | 25.4% | 2 |
| Jan 2026 | Goody | 201K | 11.3% | 3 |
| Jan 2026 | Conair | 74K | 4.2% | 4 |
| Jan 2026 | Invisibobble | 40.5K | 2.3% | 5 |
| Jan 2026 | Scunci | 6.6K | 0.37% | 6 |
| Feb 2026 | Claire's | 823K | 56.6% | 1 |
| Feb 2026 | Kitsch | 368K | 25.3% | 2 |
| Feb 2026 | Goody | 165K | 11.3% | 3 |
| Feb 2026 | Conair | 60.5K | 4.2% | 4 |
| Feb 2026 | Invisibobble | 33.1K | 2.3% | 5 |
| Feb 2026 | Scunci | 5.4K | 0.37% | 6 |
| Mar 2026 | Claire's | 1M | 59.9% | 1 |
| Mar 2026 | Kitsch | 368K | 22% | 2 |
| Mar 2026 | Goody | 201K | 12% | 3 |
| Mar 2026 | Conair | 60.5K | 3.6% | 4 |
| Mar 2026 | Invisibobble | 33.1K | 2% | 5 |
| Mar 2026 | Scunci | 6.6K | 0.4% | 6 |
| Apr 2026 | Claire's | 1M | 60% | 1 |
| Apr 2026 | Kitsch | 368K | 22.1% | 2 |
| Apr 2026 | Goody | 201K | 12.1% | 3 |
| Apr 2026 | Conair | 60.5K | 3.6% | 4 |
| Apr 2026 | Invisibobble | 33.1K | 2% | 5 |
| Apr 2026 | Scunci | 5.4K | 0.32% | 6 |
| May 2026 | Claire's | 823K | 56% | 1 |
| May 2026 | Kitsch | 368K | 25% | 2 |
| May 2026 | Goody | 165K | 11.2% | 3 |
| May 2026 | Conair | 74K | 5% | 4 |
| May 2026 | Invisibobble | 33.1K | 2.3% | 5 |
| May 2026 | Scunci | 6.6K | 0.45% | 6 |
| Jun 2026 | Claire's | 823K | 56% | 1 |
| Jun 2026 | Kitsch | 368K | 25.1% | 2 |
| Jun 2026 | Goody | 165K | 11.2% | 3 |
| Jun 2026 | Conair | 74K | 5% | 4 |
| Jun 2026 | Invisibobble | 33.1K | 2.3% | 5 |
| Jun 2026 | Scunci | 5.4K | 0.37% | 6 |
| Jul 2026 | Claire's | 823K | 56.6% | 1 |
| Jul 2026 | Kitsch | 368K | 25.3% | 2 |
| Jul 2026 | Goody | 165K | 11.3% | 3 |
| Jul 2026 | Conair | 60.5K | 4.2% | 4 |
| Jul 2026 | Invisibobble | 33.1K | 2.3% | 5 |
| Jul 2026 | Scunci | 5.4K | 0.37% | 6 |
| Aug 2026 | Claire's | 823K | 54.9% | 1 |
| Aug 2026 | Kitsch | 368K | 24.5% | 2 |
| Aug 2026 | Goody | 201K | 13.4% | 3 |
| Aug 2026 | Conair | 60.5K | 4% | 4 |
| Aug 2026 | Invisibobble | 40.5K | 2.7% | 5 |
| Aug 2026 | Scunci | 6.6K | 0.44% | 6 |
| Sep 2026 | Claire's | — | — | — |
| Sep 2026 | Conair | — | — | — |
| Sep 2026 | Goody | — | — | — |
| Sep 2026 | Invisibobble | — | — | — |
| Sep 2026 | Kitsch | — | — | — |
| Sep 2026 | Scunci | — | — | — |

## What is being compared

- **Claire's**: Measured on the search term “claires”.
- **Conair**: Measured on the search term “conair”.
- **Goody**: Measured on the search term “goody”.
- **Invisibobble**: Measured on the search term “invisibobble”.
- **Kitsch**: Measured on the search term “kitsch”.
- **Scunci**: Measured on the search term “scunci”.

- [Claire's](/demand/global-en/brands/claire-s)
- [Conair](/demand/global-en/brands/conair)
- [Goody](/demand/global-en/brands/goody)
- [Invisibobble](/demand/global-en/brands/invisibobble)
- [Kitsch](/demand/global-en/brands/kitsch)
- [Scunci](/demand/global-en/brands/scunci)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hair accessories brands worldwide?

In August 2026, Claire's was the most searched among hair accessories brands worldwide, with an estimated 823K branded searches and 54.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Hair accessories brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/hair-accessories-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hair-accessories-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.