---
title: "Alo Yoga vs Under Armour: Which is more popular by branded search?"
description: "Which is more popular in search, Alo Yoga or Under Armour? Compare estimated monthly branded-search demand and Share of Search inside the Gym clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/gym-clothing-brands/compare/alo-yoga-vs-under-armour"
publisher: "Brandwave"
---

# Alo Yoga vs Under Armour: Which is more popular by branded search?

Which is more popular in search, Alo Yoga or Under Armour? Compare estimated monthly branded-search demand and Share of Search inside the Gym clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Alo Yoga and Under Armour
- **Competitive set**: Gym clothing brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Alo Yoga Share of Search**: 3%
- **Under Armour Share of Search**: 8.5%

## Which is more popular in search, Alo Yoga or Under Armour?

- In August 2026, Under Armour had more branded searches than Alo Yoga among gym clothing brands worldwide. Under Armour was estimated to have 3.4M branded searches compared to Alo Yoga’s 1.2M, and held an 8.5% Share of Search versus Alo Yoga’s 3%.
- Under Armour was ahead of Alo Yoga in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alo Yoga’s estimated Share of Search among gym clothing brands worldwide moved from 3.3% to 3%, and its estimated monthly branded searches moved from 1.4M to 1.2M.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among gym clothing brands worldwide moved from 9.5% to 8.5%, and its estimated monthly branded searches moved from 4.1M to 3.4M.

## How did search popularity change for gym clothing brands worldwide in August 2026?

- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
- Estimated monthly branded searches for Alo Yoga worldwide fell 16.4% over 11 measured months, from 1.4M to 1.2M in August 2026.

## Month by month

| Month | Alo Yoga estimated searches | Alo Yoga Share of Search | Alo Yoga rank | Under Armour estimated searches | Under Armour Share of Search | Under Armour rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4M | 3.3% | 5 | 4.1M | 9.5% | 3 |
| Nov 2025 | 1.7M | 2.6% | 5 | 5M | 7.5% | 4 |
| Dec 2025 | 1.5M | 2.6% | 5 | 5M | 8.8% | 4 |
| Jan 2026 | 1.4M | 3% | 5 | 4.1M | 8.5% | 4 |
| Feb 2026 | 1.2M | 2.9% | 5 | 3.4M | 8.5% | 4 |
| Mar 2026 | 1.2M | 2.6% | 5 | 4.1M | 9% | 4 |
| Apr 2026 | 1.2M | 2.9% | 5 | 3.4M | 8.3% | 4 |
| May 2026 | 1.4M | 3.5% | 5 | 3.4M | 8.5% | 4 |
| Jun 2026 | 959K | 2.4% | 5 | 3.4M | 8.4% | 4 |
| Jul 2026 | 975K | 2.5% | 5 | 3.4M | 8.5% | 4 |
| Aug 2026 | 1.2M | 3% | 5 | 3.4M | 8.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Alo Yoga’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Alo Yoga**: Measured on the search terms “alo activewear”, “alo clothing”, “alo leggings”, “alo yoga” and “aloyoga”, summed into one figure.
- **Under Armour**: Measured on the search term “under armour”.

- [Alo Yoga profile](/demand/global-en/brands/alo-yoga)
- [Under Armour profile](/demand/global-en/brands/under-armour)
- [All gym clothing brands worldwide](/demand/global-en/categories/gym-clothing-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Alo Yoga or Under Armour?

In August 2026, Under Armour had more branded searches than Alo Yoga among gym clothing brands worldwide. Under Armour was estimated to have 3.4M branded searches compared to Alo Yoga’s 1.2M, and held an 8.5% Share of Search versus Alo Yoga’s 3%.

## Cite this page

Brandwave. "Alo Yoga vs Under Armour: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/gym-clothing-brands/compare/alo-yoga-vs-under-armour

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/gym-clothing-brands/compare/alo-yoga-vs-under-armour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.