---
title: "Prebiotic and probiotic drink brands: Which brands are most popular in search?"
description: "A curated comparison of prebiotic soda and kombucha brands, using worldwide branded search demand. Figures describe each brand, not sales, health benefits, or product effectiveness. Share of Search among OLIPOP, Poppi, Wildwonder, Health-Ade, Remedy and Culture Pop, the prebiotic and probiotic drink brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/gut-friendly-drinks"
publisher: "Brandwave"
---

# Prebiotic and probiotic drink brands: Which brands are most popular in search?

A curated comparison of prebiotic soda and kombucha brands, using worldwide branded search demand. Figures describe each brand, not sales, health benefits, or product effectiveness. Share of Search among OLIPOP, Poppi, Wildwonder, Health-Ade, Remedy and Culture Pop, the prebiotic and probiotic drink brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Prebiotic and probiotic drink brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: OLIPOP, 49.6%

## Which brand is most popular in search among prebiotic and probiotic drink brands worldwide?

- In August 2026, OLIPOP was the most searched among prebiotic and probiotic drink brands worldwide, with an estimated 266K branded searches and 49.6% estimated Share of Search within this set.
- Poppi is in 2nd place, 14.4 percentage points behind at 35.2% Share of Search.
- Across the 11 months ending August 2026, OLIPOP’s estimated Share of Search among prebiotic and probiotic drink brands worldwide decreased from 52.5% to 49.6%.
- Across the 11 months ending August 2026, Wildwonder’s estimated Share of Search among prebiotic and probiotic drink brands worldwide increased from 2.8% to 5.7%.
- Across the 11 months ending August 2026, OLIPOP’s estimated Share of Search among prebiotic and probiotic drink brands worldwide peaked at 52.5% in October 2025 and was lowest at 41.4% in March 2026.
- Across the 11 months ending August 2026, Poppi’s estimated Share of Search among prebiotic and probiotic drink brands worldwide peaked at 44.5% in March 2026 and was lowest at 34.8% in October 2025.
- Across the 11 months ending August 2026, Wildwonder’s estimated Share of Search among prebiotic and probiotic drink brands worldwide peaked at 5.7% in August 2026 and was lowest at 2% in November 2025.
- Across the 11 months ending August 2026, Health-Ade’s estimated Share of Search among prebiotic and probiotic drink brands worldwide peaked at 5.1% in March 2026 and was lowest at 3.3% in November 2025.
- Across the 11 months ending August 2026, Remedy’s estimated Share of Search among prebiotic and probiotic drink brands worldwide peaked at 4.2% in October 2025 and was lowest at 2.5% in December 2025.
- Across the 11 months ending August 2026, Culture Pop’s estimated Share of Search among prebiotic and probiotic drink brands worldwide peaked at 3.5% in March 2026 and was lowest at 1.2% in October 2025.
- Across the 11 months ending August 2026, Wildwonder rose from 5th to 3rd among prebiotic and probiotic drink brands worldwide.
- Across the 11 months ending August 2026, Health-Ade fell from 3rd to 4th among prebiotic and probiotic drink brands worldwide.
- Across the 11 months ending August 2026, Remedy fell from 4th to 5th among prebiotic and probiotic drink brands worldwide.
- Across the 11 months ending August 2026, Poppi and Culture Pop held steady: their estimated Share of Search among prebiotic and probiotic drink brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [OLIPOP vs Poppi: compare search popularity](/demand/global-en/compare/olipop-vs-poppi): 49.6% against 35.2% Share of Search.
- [OLIPOP vs Wildwonder: compare search popularity](/demand/global-en/compare/olipop-vs-wildwonder): 49.6% against 5.7% Share of Search.
- [OLIPOP vs Health-Ade: compare search popularity](/demand/global-en/compare/health-ade-vs-olipop): 49.6% against 4.2% Share of Search.
- [OLIPOP vs Remedy: compare search popularity](/demand/global-en/compare/olipop-vs-remedy-drinks): 49.6% against 3.8% Share of Search.
- [Poppi vs Wildwonder: compare search popularity](/demand/global-en/compare/poppi-vs-wildwonder): 35.2% against 5.7% Share of Search.
- [Poppi vs Health-Ade: compare search popularity](/demand/global-en/compare/health-ade-vs-poppi): 35.2% against 4.2% Share of Search.
- [Poppi vs Remedy: compare search popularity](/demand/global-en/compare/poppi-vs-remedy-drinks): 35.2% against 3.8% Share of Search.
- [Wildwonder vs Health-Ade: compare search popularity](/demand/global-en/compare/health-ade-vs-wildwonder): 5.7% against 4.2% Share of Search.
- [Wildwonder vs Remedy: compare search popularity](/demand/global-en/compare/remedy-drinks-vs-wildwonder): 5.7% against 3.8% Share of Search.
- [Health-Ade vs Remedy: compare search popularity](/demand/global-en/compare/health-ade-vs-remedy-drinks): 4.2% against 3.8% Share of Search.

## How did search popularity change for prebiotic and probiotic drink brands worldwide in August 2026?

- In August 2026, Wildwonder overtook Remedy to rank 3rd among prebiotic and probiotic drink brands worldwide, at 5.7%.
- In August 2026, OLIPOP gained estimated Share of Search among prebiotic and probiotic drink brands worldwide, from 47.7% to 49.6%.
- In August 2026, Poppi lost estimated Share of Search among prebiotic and probiotic drink brands worldwide, from 40.5% to 35.2%.
- Estimated monthly branded searches for Culture Pop worldwide rose 47.5% over 11 measured months, from 5.6K to 8.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | OLIPOP | 49.6% | 266K | -0.0% | OLIPOP |
| 2 | Poppi | 35.2% | 189K | -16.4% | PepsiCo |
| 3 | Wildwonder | 5.7% | 30.7K | +122.9% | Wildwonder |
| 4 | Health-Ade | 4.2% | 22.3K | +0.1% | Generous Brands |
| 5 | Remedy | 3.8% | 20.4K | +5.0% | Remedy |
| 6 | Culture Pop | 1.5% | 8.2K | -18.8% | Culture Pop |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | OLIPOP | 254K | 52.5% | 1 |
| Oct 2025 | Poppi | 169K | 34.8% | 2 |
| Oct 2025 | Health-Ade | 22.3K | 4.6% | 3 |
| Oct 2025 | Remedy | 20.4K | 4.2% | 4 |
| Oct 2025 | Wildwonder | 13.7K | 2.8% | 5 |
| Oct 2025 | Culture Pop | 5.6K | 1.2% | 6 |
| Nov 2025 | OLIPOP | 265K | 47.6% | 1 |
| Nov 2025 | Poppi | 240K | 43% | 2 |
| Nov 2025 | Health-Ade | 18.1K | 3.3% | 3 |
| Nov 2025 | Remedy | 16.7K | 3% | 4 |
| Nov 2025 | Wildwonder | 11.2K | 2% | 5 |
| Nov 2025 | Culture Pop | 6.7K | 1.2% | 6 |
| Dec 2025 | OLIPOP | 265K | 49% | 1 |
| Dec 2025 | Poppi | 211K | 39% | 2 |
| Dec 2025 | Health-Ade | 22.2K | 4.1% | 3 |
| Dec 2025 | Culture Pop | 18.3K | 3.4% | 4 |
| Dec 2025 | Remedy | 13.7K | 2.5% | 5 |
| Dec 2025 | Wildwonder | 11.2K | 2.1% | 6 |
| Jan 2026 | OLIPOP | 325K | 49.1% | 1 |
| Jan 2026 | Poppi | 250K | 37.8% | 2 |
| Jan 2026 | Health-Ade | 27.2K | 4.1% | 3 |
| Jan 2026 | Remedy | 22.7K | 3.4% | 4 |
| Jan 2026 | Wildwonder | 21.6K | 3.3% | 5 |
| Jan 2026 | Culture Pop | 15.2K | 2.3% | 6 |
| Feb 2026 | OLIPOP | 280K | 50.3% | 1 |
| Feb 2026 | Poppi | 206K | 37% | 2 |
| Feb 2026 | Health-Ade | 27.1K | 4.9% | 3 |
| Feb 2026 | Remedy | 19.4K | 3.5% | 4 |
| Feb 2026 | Culture Pop | 12.3K | 2.2% | 5 |
| Feb 2026 | Wildwonder | 12.2K | 2.2% | 6 |
| Mar 2026 | Poppi | 287K | 44.5% | 1 |
| Mar 2026 | OLIPOP | 267K | 41.4% | 2 |
| Mar 2026 | Health-Ade | 33.1K | 5.1% | 3 |
| Mar 2026 | Culture Pop | 22.4K | 3.5% | 4 |
| Mar 2026 | Remedy | 20.4K | 3.2% | 5 |
| Mar 2026 | Wildwonder | 15K | 2.3% | 6 |
| Apr 2026 | OLIPOP | 266K | 47.4% | 1 |
| Apr 2026 | Poppi | 223K | 39.7% | 2 |
| Apr 2026 | Health-Ade | 27.2K | 4.8% | 3 |
| Apr 2026 | Remedy | 16.7K | 3% | 4 |
| Apr 2026 | Culture Pop | 15K | 2.7% | 5 |
| Apr 2026 | Wildwonder | 13.8K | 2.5% | 6 |
| May 2026 | OLIPOP | 266K | 44.4% | 1 |
| May 2026 | Poppi | 260K | 43.4% | 2 |
| May 2026 | Health-Ade | 22.3K | 3.7% | 3 |
| May 2026 | Remedy | 20.4K | 3.4% | 4 |
| May 2026 | Wildwonder | 15.6K | 2.6% | 5 |
| May 2026 | Culture Pop | 15.2K | 2.5% | 6 |
| Jun 2026 | OLIPOP | 266K | 48.1% | 1 |
| Jun 2026 | Poppi | 215K | 38.9% | 2 |
| Jun 2026 | Health-Ade | 22.3K | 4% | 3 |
| Jun 2026 | Remedy | 19.4K | 3.5% | 4 |
| Jun 2026 | Wildwonder | 15.6K | 2.8% | 5 |
| Jun 2026 | Culture Pop | 15K | 2.7% | 6 |
| Jul 2026 | OLIPOP | 266K | 47.7% | 1 |
| Jul 2026 | Poppi | 226K | 40.5% | 2 |
| Jul 2026 | Health-Ade | 22.2K | 4% | 3 |
| Jul 2026 | Remedy | 19.4K | 3.5% | 4 |
| Jul 2026 | Wildwonder | 13.8K | 2.5% | 5 |
| Jul 2026 | Culture Pop | 10.1K | 1.8% | 6 |
| Aug 2026 | OLIPOP | 266K | 49.6% | 1 |
| Aug 2026 | Poppi | 189K | 35.2% | 2 |
| Aug 2026 | Wildwonder | 30.7K | 5.7% | 3 |
| Aug 2026 | Health-Ade | 22.3K | 4.2% | 4 |
| Aug 2026 | Remedy | 20.4K | 3.8% | 5 |
| Aug 2026 | Culture Pop | 8.2K | 1.5% | 6 |
| Sep 2026 | Culture Pop | — | — | — |
| Sep 2026 | Health-Ade | — | — | — |
| Sep 2026 | OLIPOP | — | — | — |
| Sep 2026 | Poppi | — | — | — |
| Sep 2026 | Remedy | — | — | — |
| Sep 2026 | Wildwonder | — | — | — |

## What is being compared

- **Culture Pop**: Measured on the search terms “culture pop drinks”, “culture pop soda”, “culturepop soda” and “drink culture pop”, summed into one figure.
- **Health-Ade**: Measured on the search terms “health ade”, “health ade drinks”, “health ade kombucha”, “health-ade” and “healthade”, summed into one figure.
- **OLIPOP**: Measured on the search terms “drink olipop”, “oli pop”, “olipop”, “olipop drinks” and “olipop soda”, summed into one figure.
- **Poppi**: Measured on the search terms “drink poppi”, “poppi drinks”, “poppi prebiotic soda” and “poppi soda”, summed into one figure.
- **Remedy**: Measured on the search terms “remedy drinks”, “remedy kombucha”, “remedy kombucha drinks” and “remedy soda”, summed into one figure.
- **Wildwonder**: Measured on the search terms “wild wonder soda”, “wildwonder”, “wildwonder drinks” and “wildwonder soda”, summed into one figure.

- [Culture Pop](/demand/global-en/brands/culture-pop)
- [Health-Ade](/demand/global-en/brands/health-ade)
- [OLIPOP](/demand/global-en/brands/olipop)
- [Poppi](/demand/global-en/brands/poppi)
- [Remedy](/demand/global-en/brands/remedy-drinks)
- [Wildwonder](/demand/global-en/brands/wildwonder)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among prebiotic and probiotic drink brands worldwide?

In August 2026, OLIPOP was the most searched among prebiotic and probiotic drink brands worldwide, with an estimated 266K branded searches and 49.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Prebiotic and probiotic drink brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/gut-friendly-drinks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/gut-friendly-drinks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.