---
title: "Guitar tuner brands: Which are searched most?"
description: "Compare the guitar tuner brands people buy. Share of Search among Fender, Roadie, D'Addario, Korg, Peterson, Boss and Snark, the guitar tuner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/guitar-tuner-brands"
publisher: "Brandwave"
---

# Guitar tuner brands: Which are searched most?

Compare the guitar tuner brands people buy. Share of Search among Fender, Roadie, D'Addario, Korg, Peterson, Boss and Snark, the guitar tuner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Guitar tuner brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fender, 58.5%

## Which brand is most popular in search among guitar tuner brands worldwide?

- In September 2026, Fender was the most searched among guitar tuner brands worldwide, with an estimated 831K branded searches and 58.5% estimated Share of Search within this set.
- Roadie is in 2nd place, 41.1 percentage points behind at 17.3% Share of Search.
- Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar tuner brands worldwide decreased from 67.6% to 58.5%.
- Across the 12 months ending September 2026, Roadie’s estimated Share of Search among guitar tuner brands worldwide increased from 9% to 17.3%.
- Across the 12 months ending September 2026, D'Addario’s estimated Share of Search among guitar tuner brands worldwide increased from 9% to 9.5%.
- Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar tuner brands worldwide peaked at 67.6% in October 2025 and was lowest at 57.7% in February 2026.
- Across the 12 months ending September 2026, D'Addario’s estimated Share of Search among guitar tuner brands worldwide peaked at 11.1% in February 2026 and was lowest at 8.6% in November 2025.
- Across the 12 months ending September 2026, Korg’s estimated Share of Search among guitar tuner brands worldwide peaked at 7.9% in August 2026 and was lowest at 5% in June 2026.
- Across the 12 months ending September 2026, Boss’ estimated Share of Search among guitar tuner brands worldwide peaked at 3.6% in March 2026 and was lowest at 1.9% in June 2026.
- Across the 12 months ending September 2026, Roadie rose from 3rd to 2nd among guitar tuner brands worldwide.
- Across the 12 months ending September 2026, D'Addario fell from 2nd to 3rd among guitar tuner brands worldwide.
- Across the 12 months ending September 2026, Korg, Peterson, Boss and Snark held steady: their estimated Share of Search among guitar tuner brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fender vs Roadie: compare search popularity](/demand/global-en/compare/fender-vs-roadie): 58.5% against 17.3% Share of Search.
- [Fender vs D'Addario: compare search popularity](/demand/global-en/compare/daddario-vs-fender): 58.5% against 9.5% Share of Search.
- [Fender vs Korg: compare search popularity](/demand/global-en/compare/fender-vs-korg): 58.5% against 6.4% Share of Search.
- [Fender vs Peterson: compare search popularity](/demand/global-en/compare/fender-vs-peterson): 58.5% against 4.3% Share of Search.
- [Roadie vs D'Addario: compare search popularity](/demand/global-en/compare/daddario-vs-roadie): 17.3% against 9.5% Share of Search.
- [Roadie vs Korg: compare search popularity](/demand/global-en/compare/korg-vs-roadie): 17.3% against 6.4% Share of Search.
- [Roadie vs Peterson: compare search popularity](/demand/global-en/compare/peterson-vs-roadie): 17.3% against 4.3% Share of Search.
- [D'Addario vs Korg: compare search popularity](/demand/global-en/compare/daddario-vs-korg): 9.5% against 6.4% Share of Search.
- [D'Addario vs Peterson: compare search popularity](/demand/global-en/compare/daddario-vs-peterson): 9.5% against 4.3% Share of Search.
- [Korg vs Peterson: compare search popularity](/demand/global-en/compare/korg-vs-peterson): 6.4% against 4.3% Share of Search.

## How did search popularity change for guitar tuner brands worldwide in September 2026?

- In September 2026, Roadie gained estimated Share of Search among guitar tuner brands worldwide, from 14.4% to 17.3%.
- In September 2026, Korg lost estimated Share of Search among guitar tuner brands worldwide, from 7.9% to 6.4%.
- In September 2026, Fender lost estimated Share of Search among guitar tuner brands worldwide, from 59.6% to 58.5%.
- Estimated monthly branded searches for Boss worldwide fell 18.5% over 12 measured months, from 38.3K to 31.2K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fender | 58.5% | 831K | 0.0% | Fender |
| 2 | Roadie | 17.3% | 246K | +22.4% | Roadie |
| 3 | D'Addario | 9.5% | 135K | 0.0% | D'Addario |
| 4 | Korg | 6.4% | 90.5K | -17.7% | Korg |
| 5 | Peterson | 4.3% | 60.5K | 0.0% | Peterson |
| 6 | Boss | 2.2% | 31.2K | +3.3% | Boss |
| 7 | Snark | 1.9% | 27.1K | 0.0% | Snark |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fender | 1M | 67.6% | 1 |
| Oct 2025 | D'Addario | 135K | 9% | 2 |
| Oct 2025 | Roadie | 135K | 9% | 3 |
| Oct 2025 | Korg | 90.5K | 6% | 4 |
| Oct 2025 | Peterson | 60.5K | 4% | 5 |
| Oct 2025 | Boss | 38.3K | 2.6% | 6 |
| Oct 2025 | Snark | 27.1K | 1.8% | 7 |
| Nov 2025 | Fender | 1M | 65.7% | 1 |
| Nov 2025 | Roadie | 165K | 10.5% | 2 |
| Nov 2025 | D'Addario | 135K | 8.6% | 3 |
| Nov 2025 | Korg | 110K | 7% | 4 |
| Nov 2025 | Peterson | 60.5K | 3.8% | 5 |
| Nov 2025 | Boss | 42.3K | 2.7% | 6 |
| Nov 2025 | Snark | 27.1K | 1.7% | 7 |
| Dec 2025 | Fender | 1M | 62.5% | 1 |
| Dec 2025 | Roadie | 201K | 12.1% | 2 |
| Dec 2025 | D'Addario | 165K | 10% | 3 |
| Dec 2025 | Korg | 110K | 6.6% | 4 |
| Dec 2025 | Peterson | 74K | 4.5% | 5 |
| Dec 2025 | Boss | 43.1K | 2.6% | 6 |
| Dec 2025 | Snark | 27.1K | 1.6% | 7 |
| Jan 2026 | Fender | 1M | 64.5% | 1 |
| Jan 2026 | D'Addario | 165K | 10.3% | 2 |
| Jan 2026 | Roadie | 165K | 10.3% | 3 |
| Jan 2026 | Korg | 110K | 6.9% | 4 |
| Jan 2026 | Peterson | 60.5K | 3.8% | 5 |
| Jan 2026 | Boss | 41.3K | 2.6% | 6 |
| Jan 2026 | Snark | 27.1K | 1.7% | 7 |
| Feb 2026 | Fender | 861K | 57.7% | 1 |
| Feb 2026 | Roadie | 246K | 16.5% | 2 |
| Feb 2026 | D'Addario | 165K | 11.1% | 3 |
| Feb 2026 | Korg | 90.5K | 6.1% | 4 |
| Feb 2026 | Peterson | 60.5K | 4.1% | 5 |
| Feb 2026 | Boss | 42K | 2.8% | 6 |
| Feb 2026 | Snark | 27.1K | 1.8% | 7 |
| Mar 2026 | Fender | 1M | 64.3% | 1 |
| Mar 2026 | D'Addario | 165K | 10.4% | 2 |
| Mar 2026 | Roadie | 165K | 10.4% | 3 |
| Mar 2026 | Korg | 90.5K | 5.7% | 4 |
| Mar 2026 | Peterson | 60.5K | 3.8% | 5 |
| Mar 2026 | Boss | 56.9K | 3.6% | 6 |
| Mar 2026 | Snark | 27.1K | 1.7% | 7 |
| Apr 2026 | Fender | 861K | 62.3% | 1 |
| Apr 2026 | Roadie | 165K | 11.9% | 2 |
| Apr 2026 | D'Addario | 135K | 9.8% | 3 |
| Apr 2026 | Korg | 90.5K | 6.5% | 4 |
| Apr 2026 | Peterson | 60.5K | 4.4% | 5 |
| Apr 2026 | Boss | 37.2K | 2.7% | 6 |
| Apr 2026 | Snark | 33.1K | 2.4% | 7 |
| May 2026 | Fender | 1M | 64.5% | 1 |
| May 2026 | Roadie | 201K | 12.9% | 2 |
| May 2026 | D'Addario | 135K | 8.7% | 3 |
| May 2026 | Korg | 90.5K | 5.8% | 4 |
| May 2026 | Peterson | 60.5K | 3.9% | 5 |
| May 2026 | Boss | 36.4K | 2.3% | 6 |
| May 2026 | Snark | 27.1K | 1.7% | 7 |
| Jun 2026 | Fender | 1M | 67.1% | 1 |
| Jun 2026 | Roadie | 165K | 11.1% | 2 |
| Jun 2026 | D'Addario | 135K | 9% | 3 |
| Jun 2026 | Korg | 74K | 5% | 4 |
| Jun 2026 | Peterson | 60.5K | 4.1% | 5 |
| Jun 2026 | Boss | 28.7K | 1.9% | 6 |
| Jun 2026 | Snark | 27.1K | 1.8% | 7 |
| Jul 2026 | Fender | 831K | 62.4% | 1 |
| Jul 2026 | Roadie | 165K | 12.4% | 2 |
| Jul 2026 | D'Addario | 135K | 10.1% | 3 |
| Jul 2026 | Korg | 90.5K | 6.8% | 4 |
| Jul 2026 | Peterson | 60.5K | 4.5% | 5 |
| Jul 2026 | Boss | 27.9K | 2.1% | 6 |
| Jul 2026 | Snark | 22.2K | 1.7% | 7 |
| Aug 2026 | Fender | 831K | 59.6% | 1 |
| Aug 2026 | Roadie | 201K | 14.4% | 2 |
| Aug 2026 | D'Addario | 135K | 9.7% | 3 |
| Aug 2026 | Korg | 110K | 7.9% | 4 |
| Aug 2026 | Peterson | 60.5K | 4.3% | 5 |
| Aug 2026 | Boss | 30.2K | 2.2% | 6 |
| Aug 2026 | Snark | 27.1K | 1.9% | 7 |
| Sep 2026 | Fender | 831K | 58.5% | 1 |
| Sep 2026 | Roadie | 246K | 17.3% | 2 |
| Sep 2026 | D'Addario | 135K | 9.5% | 3 |
| Sep 2026 | Korg | 90.5K | 6.4% | 4 |
| Sep 2026 | Peterson | 60.5K | 4.3% | 5 |
| Sep 2026 | Boss | 31.2K | 2.2% | 6 |
| Sep 2026 | Snark | 27.1K | 1.9% | 7 |

## What is being compared

- **Boss**: Measured on the search terms “boss amp”, “boss guitar pedal”, “boss pedal” and “boss tuner”, summed into one figure.
- **D'Addario**: Measured on the search term “d'addario”.
- **Fender**: Measured on the search terms “fender”, “fender guitar”, “fender mustang” and “fender strat”, summed into one figure.
- **Korg**: Measured on the search term “korg”.
- **Peterson**: Measured on the search term “peterson”.
- **Roadie**: Measured on the search term “roadie”.
- **Snark**: Measured on the search term “snark”.

- [Boss](/demand/global-en/brands/boss-pedals)
- [D'Addario](/demand/global-en/brands/daddario)
- [Fender](/demand/global-en/brands/fender)
- [Korg](/demand/global-en/brands/korg)
- [Peterson](/demand/global-en/brands/peterson)
- [Roadie](/demand/global-en/brands/roadie)
- [Snark](/demand/global-en/brands/snark)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among guitar tuner brands worldwide?

In September 2026, Fender was the most searched among guitar tuner brands worldwide, with an estimated 831K branded searches and 58.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Guitar tuner brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/guitar-tuner-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/guitar-tuner-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.