---
title: "Guitar strings: Which brands are most popular in search?"
description: "Compare the guitar strings people search for. Share of Search among D'Addario, Martin, Ernie Ball, Elixir Strings, Rotosound and Dean Markley, the guitar strings Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/guitar-strings"
publisher: "Brandwave"
---

# Guitar strings: Which brands are most popular in search?

Compare the guitar strings people search for. Share of Search among D'Addario, Martin, Ernie Ball, Elixir Strings, Rotosound and Dean Markley, the guitar strings Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Guitar strings
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: D'Addario, 52.2%

## Which brand is most popular in search among guitar strings worldwide?

- In August 2026, D'Addario was the most searched among guitar strings worldwide, with an estimated 135K branded searches and 52.2% estimated Share of Search within this set.
- Martin is in 2nd place, 23.6 percentage points behind at 28.6% Share of Search.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among guitar strings worldwide increased from 47.3% to 52.2%.
- Across the 11 months ending August 2026, Martin’s estimated Share of Search among guitar strings worldwide decreased from 31.7% to 28.6%.
- Across the 11 months ending August 2026, Ernie Ball’s estimated Share of Search among guitar strings worldwide decreased from 14.2% to 12.8%.
- Across the 11 months ending August 2026, Elixir Strings’ estimated Share of Search among guitar strings worldwide decreased from 5.2% to 4.7%.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among guitar strings worldwide peaked at 56.6% in February 2026 and was lowest at 46.7% in November 2025.
- Across the 11 months ending August 2026, Martin’s estimated Share of Search among guitar strings worldwide peaked at 32.8% in January 2026 and was lowest at 24.7% in June 2026.
- Across the 11 months ending August 2026, Ernie Ball’s estimated Share of Search among guitar strings worldwide peaked at 14.2% in October 2025 and was lowest at 11.4% in February 2026.
- Across the 11 months ending August 2026, Elixir Strings’ estimated Share of Search among guitar strings worldwide peaked at 6.3% in November 2025 and was lowest at 4.4% in January 2026.
- Across the 11 months ending August 2026, Rotosound and Dean Markley held steady: their estimated Share of Search among guitar strings worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [D'Addario vs Martin: compare search popularity](/demand/global-en/compare/daddario-vs-martin-guitars): 52.2% against 28.6% Share of Search.
- [D'Addario vs Ernie Ball: compare search popularity](/demand/global-en/compare/daddario-vs-ernie-ball): 52.2% against 12.8% Share of Search.
- [D'Addario vs Elixir Strings: compare search popularity](/demand/global-en/compare/daddario-vs-elixir-strings): 52.2% against 4.7% Share of Search.
- [Martin vs Ernie Ball: compare search popularity](/demand/global-en/compare/ernie-ball-vs-martin-guitars): 28.6% against 12.8% Share of Search.
- [Martin vs Elixir Strings: compare search popularity](/demand/global-en/compare/elixir-strings-vs-martin-guitars): 28.6% against 4.7% Share of Search.
- [Ernie Ball vs Elixir Strings: compare search popularity](/demand/global-en/compare/elixir-strings-vs-ernie-ball): 12.8% against 4.7% Share of Search.

## How did search popularity change for guitar strings worldwide in August 2026?

- Elixir Strings’ estimated Share of Search among guitar strings worldwide has lost ground for 3 months in a row, from 5.7% to 4.7% in August 2026.
- Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
- Estimated monthly branded searches for Martin worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | D'Addario | 52.2% | 135K | 0.0% | D'Addario |
| 2 | Martin | 28.6% | 74K | 0.0% | Martin |
| 3 | Ernie Ball | 12.8% | 33.1K | 0.0% | Ernie Ball |
| 4 | Elixir Strings | 4.7% | 12.1K | 0.0% | Elixir |
| 5 | Rotosound | 1.1% | 2.9K | 0.0% | Rotosound |
| 6 | Dean Markley | 0.62% | 1.6K | +23.1% | Dean Markley |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | D'Addario | 135K | 47.3% | 1 |
| Oct 2025 | Martin | 90.5K | 31.7% | 2 |
| Oct 2025 | Ernie Ball | 40.5K | 14.2% | 3 |
| Oct 2025 | Elixir Strings | 14.8K | 5.2% | 4 |
| Oct 2025 | Rotosound | 2.9K | 1% | 5 |
| Oct 2025 | Dean Markley | 1.6K | 0.56% | 6 |
| Nov 2025 | D'Addario | 135K | 46.7% | 1 |
| Nov 2025 | Martin | 90.5K | 31.3% | 2 |
| Nov 2025 | Ernie Ball | 40.5K | 14% | 3 |
| Nov 2025 | Elixir Strings | 18.1K | 6.3% | 4 |
| Nov 2025 | Rotosound | 2.9K | 1% | 5 |
| Nov 2025 | Dean Markley | 1.9K | 0.66% | 6 |
| Dec 2025 | D'Addario | 165K | 51.7% | 1 |
| Dec 2025 | Martin | 90.5K | 28.4% | 2 |
| Dec 2025 | Ernie Ball | 40.5K | 12.7% | 3 |
| Dec 2025 | Elixir Strings | 18.1K | 5.7% | 4 |
| Dec 2025 | Rotosound | 2.9K | 0.91% | 5 |
| Dec 2025 | Dean Markley | 1.9K | 0.6% | 6 |
| Jan 2026 | D'Addario | 165K | 49.1% | 1 |
| Jan 2026 | Martin | 110K | 32.8% | 2 |
| Jan 2026 | Ernie Ball | 40.5K | 12.1% | 3 |
| Jan 2026 | Elixir Strings | 14.8K | 4.4% | 4 |
| Jan 2026 | Rotosound | 3.6K | 1.1% | 5 |
| Jan 2026 | Dean Markley | 1.9K | 0.57% | 6 |
| Feb 2026 | D'Addario | 165K | 56.6% | 1 |
| Feb 2026 | Martin | 74K | 25.4% | 2 |
| Feb 2026 | Ernie Ball | 33.1K | 11.4% | 3 |
| Feb 2026 | Elixir Strings | 14.8K | 5.1% | 4 |
| Feb 2026 | Rotosound | 2.9K | 1% | 5 |
| Feb 2026 | Dean Markley | 1.6K | 0.55% | 6 |
| Mar 2026 | D'Addario | 165K | 55.2% | 1 |
| Mar 2026 | Martin | 74K | 24.7% | 2 |
| Mar 2026 | Ernie Ball | 40.5K | 13.5% | 3 |
| Mar 2026 | Elixir Strings | 14.8K | 4.9% | 4 |
| Mar 2026 | Rotosound | 2.9K | 0.97% | 5 |
| Mar 2026 | Dean Markley | 1.9K | 0.64% | 6 |
| Apr 2026 | D'Addario | 135K | 52.2% | 1 |
| Apr 2026 | Martin | 74K | 28.6% | 2 |
| Apr 2026 | Ernie Ball | 33.1K | 12.8% | 3 |
| Apr 2026 | Elixir Strings | 12.1K | 4.7% | 4 |
| Apr 2026 | Rotosound | 2.9K | 1.1% | 5 |
| Apr 2026 | Dean Markley | 1.6K | 0.62% | 6 |
| May 2026 | D'Addario | 135K | 51.7% | 1 |
| May 2026 | Martin | 74K | 28.4% | 2 |
| May 2026 | Ernie Ball | 33.1K | 12.7% | 3 |
| May 2026 | Elixir Strings | 14.8K | 5.7% | 4 |
| May 2026 | Rotosound | 2.4K | 0.92% | 5 |
| May 2026 | Dean Markley | 1.6K | 0.61% | 6 |
| Jun 2026 | D'Addario | 135K | 55.2% | 1 |
| Jun 2026 | Martin | 60.5K | 24.7% | 2 |
| Jun 2026 | Ernie Ball | 33.1K | 13.5% | 3 |
| Jun 2026 | Elixir Strings | 12.1K | 4.9% | 4 |
| Jun 2026 | Rotosound | 2.4K | 0.98% | 5 |
| Jun 2026 | Dean Markley | 1.6K | 0.65% | 6 |
| Jul 2026 | D'Addario | 135K | 52.2% | 1 |
| Jul 2026 | Martin | 74K | 28.6% | 2 |
| Jul 2026 | Ernie Ball | 33.1K | 12.8% | 3 |
| Jul 2026 | Elixir Strings | 12.1K | 4.7% | 4 |
| Jul 2026 | Rotosound | 2.9K | 1.1% | 5 |
| Jul 2026 | Dean Markley | 1.3K | 0.5% | 6 |
| Aug 2026 | D'Addario | 135K | 52.2% | 1 |
| Aug 2026 | Martin | 74K | 28.6% | 2 |
| Aug 2026 | Ernie Ball | 33.1K | 12.8% | 3 |
| Aug 2026 | Elixir Strings | 12.1K | 4.7% | 4 |
| Aug 2026 | Rotosound | 2.9K | 1.1% | 5 |
| Aug 2026 | Dean Markley | 1.6K | 0.62% | 6 |
| Sep 2026 | D'Addario | — | — | — |
| Sep 2026 | Dean Markley | — | — | — |
| Sep 2026 | Elixir Strings | — | — | — |
| Sep 2026 | Ernie Ball | — | — | — |
| Sep 2026 | Martin | — | — | — |
| Sep 2026 | Rotosound | — | — | — |

## What is being compared

- **D'Addario**: Measured on the search term “d'addario”.
- **Dean Markley**: Measured on the search term “dean markley”.
- **Elixir Strings**: Measured on the search term “elixir strings”.
- **Ernie Ball**: Measured on the search term “ernie ball”.
- **Martin**: Measured on the search term “martin guitars”.
- **Rotosound**: Measured on the search term “rotosound”.

- [D'Addario](/demand/global-en/brands/daddario)
- [Dean Markley](/demand/global-en/brands/dean-markley)
- [Elixir Strings](/demand/global-en/brands/elixir-strings)
- [Ernie Ball](/demand/global-en/brands/ernie-ball)
- [Martin](/demand/global-en/brands/martin-guitars)
- [Rotosound](/demand/global-en/brands/rotosound)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among guitar strings worldwide?

In August 2026, D'Addario was the most searched among guitar strings worldwide, with an estimated 135K branded searches and 52.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Guitar strings: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/guitar-strings

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/guitar-strings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.