--- title: "Guitar string brands: Which are searched most?" description: "Compare the guitar string brands people buy. Share of Search among D'Addario, Ernie Ball and Elixir Strings, the guitar string brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/guitar-string-brands" publisher: "Brandwave" --- # Guitar string brands: Which are searched most? Compare the guitar string brands people buy. Share of Search among D'Addario, Ernie Ball and Elixir Strings, the guitar string brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Guitar string brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: D'Addario, 74.9% ## Which brand is most popular in search among guitar string brands worldwide? - In September 2026, D'Addario was the most searched among guitar string brands worldwide, with an estimated 135K branded searches and 74.9% estimated Share of Search within this set. - Ernie Ball is in 2nd place, 56.5 percentage points behind at 18.4% Share of Search. - Across the 12 months ending September 2026, D'Addario’s estimated Share of Search among guitar string brands worldwide increased from 70.9% to 74.9%. - Across the 12 months ending September 2026, Ernie Ball’s estimated Share of Search among guitar string brands worldwide decreased from 21.3% to 18.4%. - Across the 12 months ending September 2026, Elixir Strings’ estimated Share of Search among guitar string brands worldwide decreased from 7.8% to 6.7%. - Across the 12 months ending September 2026, D'Addario’s estimated Share of Search among guitar string brands worldwide peaked at 77.5% in February 2026 and was lowest at 69.7% in November 2025. - Across the 12 months ending September 2026, Ernie Ball’s estimated Share of Search among guitar string brands worldwide peaked at 21.3% in October 2025 and was lowest at 15.5% in February 2026. - Across the 12 months ending September 2026, Elixir Strings’ estimated Share of Search among guitar string brands worldwide peaked at 9.3% in November 2025 and was lowest at 6.7% in April 2026. ## Compare search popularity between leading brands - [D'Addario vs Ernie Ball: compare search popularity](/demand/global-en/compare/daddario-vs-ernie-ball): 74.9% against 18.4% Share of Search. - [D'Addario vs Elixir Strings: compare search popularity](/demand/global-en/compare/daddario-vs-elixir-strings): 74.9% against 6.7% Share of Search. - [Ernie Ball vs Elixir Strings: compare search popularity](/demand/global-en/compare/elixir-strings-vs-ernie-ball): 18.4% against 6.7% Share of Search. ## How did search popularity change for guitar string brands worldwide in September 2026? - Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. - Estimated monthly branded searches for Elixir Strings worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | D'Addario | 74.9% | 135K | 0.0% | D'Addario | | 2 | Ernie Ball | 18.4% | 33.1K | 0.0% | Ernie Ball | | 3 | Elixir Strings | 6.7% | 12.1K | 0.0% | Elixir | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | D'Addario | 135K | 70.9% | 1 | | Oct 2025 | Ernie Ball | 40.5K | 21.3% | 2 | | Oct 2025 | Elixir Strings | 14.8K | 7.8% | 3 | | Nov 2025 | D'Addario | 135K | 69.7% | 1 | | Nov 2025 | Ernie Ball | 40.5K | 20.9% | 2 | | Nov 2025 | Elixir Strings | 18.1K | 9.3% | 3 | | Dec 2025 | D'Addario | 165K | 73.8% | 1 | | Dec 2025 | Ernie Ball | 40.5K | 18.1% | 2 | | Dec 2025 | Elixir Strings | 18.1K | 8.1% | 3 | | Jan 2026 | D'Addario | 165K | 74.9% | 1 | | Jan 2026 | Ernie Ball | 40.5K | 18.4% | 2 | | Jan 2026 | Elixir Strings | 14.8K | 6.7% | 3 | | Feb 2026 | D'Addario | 165K | 77.5% | 1 | | Feb 2026 | Ernie Ball | 33.1K | 15.5% | 2 | | Feb 2026 | Elixir Strings | 14.8K | 7% | 3 | | Mar 2026 | D'Addario | 165K | 74.9% | 1 | | Mar 2026 | Ernie Ball | 40.5K | 18.4% | 2 | | Mar 2026 | Elixir Strings | 14.8K | 6.7% | 3 | | Apr 2026 | D'Addario | 135K | 74.9% | 1 | | Apr 2026 | Ernie Ball | 33.1K | 18.4% | 2 | | Apr 2026 | Elixir Strings | 12.1K | 6.7% | 3 | | May 2026 | D'Addario | 135K | 73.8% | 1 | | May 2026 | Ernie Ball | 33.1K | 18.1% | 2 | | May 2026 | Elixir Strings | 14.8K | 8.1% | 3 | | Jun 2026 | D'Addario | 135K | 74.9% | 1 | | Jun 2026 | Ernie Ball | 33.1K | 18.4% | 2 | | Jun 2026 | Elixir Strings | 12.1K | 6.7% | 3 | | Jul 2026 | D'Addario | 135K | 74.9% | 1 | | Jul 2026 | Ernie Ball | 33.1K | 18.4% | 2 | | Jul 2026 | Elixir Strings | 12.1K | 6.7% | 3 | | Aug 2026 | D'Addario | 135K | 74.9% | 1 | | Aug 2026 | Ernie Ball | 33.1K | 18.4% | 2 | | Aug 2026 | Elixir Strings | 12.1K | 6.7% | 3 | | Sep 2026 | D'Addario | 135K | 74.9% | 1 | | Sep 2026 | Ernie Ball | 33.1K | 18.4% | 2 | | Sep 2026 | Elixir Strings | 12.1K | 6.7% | 3 | ## What is being compared - **D'Addario**: Measured on the search term “d'addario”. - **Elixir Strings**: Measured on the search term “elixir strings”. - **Ernie Ball**: Measured on the search term “ernie ball”. - [D'Addario](/demand/global-en/brands/daddario) - [Elixir Strings](/demand/global-en/brands/elixir-strings) - [Ernie Ball](/demand/global-en/brands/ernie-ball) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among guitar string brands worldwide? In September 2026, D'Addario was the most searched among guitar string brands worldwide, with an estimated 135K branded searches and 74.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Guitar string brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/guitar-string-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/guitar-string-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.