---
title: "Guitar pick brands: Which brands are most popular in search?"
description: "Compare the guitar pick brands people search for. Share of Search among Fender, Clayton, D'Addario, Dunlop, Ernie Ball and Pickboy, the guitar pick brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/guitar-pick-brands"
publisher: "Brandwave"
---

# Guitar pick brands: Which brands are most popular in search?

Compare the guitar pick brands people search for. Share of Search among Fender, Clayton, D'Addario, Dunlop, Ernie Ball and Pickboy, the guitar pick brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Guitar pick brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Fender, 44%

## Which brand is most popular in search among guitar pick brands worldwide?

- In August 2026, Fender was the most searched among guitar pick brands worldwide, with an estimated 450K branded searches and 44% estimated Share of Search within this set.
- Clayton is in 2nd place, 8 percentage points behind at 36% Share of Search.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar pick brands worldwide decreased from 48.7% to 44%.
- Across the 11 months ending August 2026, Clayton’s estimated Share of Search among guitar pick brands worldwide increased from 32.6% to 36%.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among guitar pick brands worldwide increased from 12% to 13.2%.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar pick brands worldwide peaked at 49.3% in June 2026 and was lowest at 43% in February 2026.
- Across the 11 months ending August 2026, Clayton’s estimated Share of Search among guitar pick brands worldwide peaked at 36.2% in April 2026 and was lowest at 31.8% in December 2025.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among guitar pick brands worldwide peaked at 15.8% in February 2026 and was lowest at 12% in October 2025.
- Across the 11 months ending August 2026, Dunlop rose from 5th to 4th among guitar pick brands worldwide.
- Across the 11 months ending August 2026, Ernie Ball fell from 4th to 5th among guitar pick brands worldwide.
- Across the 11 months ending August 2026, Pickboy held steady: its estimated Share of Search among guitar pick brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fender vs Clayton: compare search popularity](/demand/global-en/compare/clayton-vs-fender): 44% against 36% Share of Search.
- [Fender vs D'Addario: compare search popularity](/demand/global-en/compare/daddario-vs-fender): 44% against 13.2% Share of Search.
- [Fender vs Dunlop: compare search popularity](/demand/global-en/compare/dunlop-vs-fender): 44% against 3.2% Share of Search.
- [Fender vs Ernie Ball: compare search popularity](/demand/global-en/compare/ernie-ball-vs-fender): 44% against 3.2% Share of Search.
- [Clayton vs D'Addario: compare search popularity](/demand/global-en/compare/clayton-vs-daddario): 36% against 13.2% Share of Search.
- [Clayton vs Dunlop: compare search popularity](/demand/global-en/compare/clayton-vs-dunlop): 36% against 3.2% Share of Search.
- [Clayton vs Ernie Ball: compare search popularity](/demand/global-en/compare/clayton-vs-ernie-ball): 36% against 3.2% Share of Search.
- [D'Addario vs Dunlop: compare search popularity](/demand/global-en/compare/daddario-vs-dunlop): 13.2% against 3.2% Share of Search.
- [D'Addario vs Ernie Ball: compare search popularity](/demand/global-en/compare/daddario-vs-ernie-ball): 13.2% against 3.2% Share of Search.
- [Dunlop vs Ernie Ball: compare search popularity](/demand/global-en/compare/dunlop-vs-ernie-ball): 3.2% Share of Search each.

## How did search popularity change for guitar pick brands worldwide in August 2026?

- In August 2026, Dunlop overtook Ernie Ball to rank 4th among guitar pick brands worldwide, at 3.2%.
- Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
- Estimated monthly branded searches for Fender worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
- Estimated monthly branded searches for Pickboy worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fender | 44% | 450K | 0.0% | Fender |
| 2 | Clayton | 36% | 368K | 0.0% | Clayton |
| 3 | D'Addario | 13.2% | 135K | 0.0% | D'Addario |
| 4 | Dunlop | 3.2% | 33.1K | +22.1% | Dunlop |
| 5 | Ernie Ball | 3.2% | 33.1K | 0.0% | Ernie Ball |
| 6 | Pickboy | 0.23% | 2.4K | 0.0% | Pickboy |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fender | 550K | 48.7% | 1 |
| Oct 2025 | Clayton | 368K | 32.6% | 2 |
| Oct 2025 | D'Addario | 135K | 12% | 3 |
| Oct 2025 | Ernie Ball | 40.5K | 3.6% | 4 |
| Oct 2025 | Dunlop | 33.1K | 2.9% | 5 |
| Oct 2025 | Pickboy | 2.9K | 0.26% | 6 |
| Nov 2025 | Fender | 550K | 48.7% | 1 |
| Nov 2025 | Clayton | 368K | 32.6% | 2 |
| Nov 2025 | D'Addario | 135K | 12% | 3 |
| Nov 2025 | Ernie Ball | 40.5K | 3.6% | 4 |
| Nov 2025 | Dunlop | 33.1K | 2.9% | 5 |
| Nov 2025 | Pickboy | 2.4K | 0.21% | 6 |
| Dec 2025 | Fender | 550K | 47.5% | 1 |
| Dec 2025 | Clayton | 368K | 31.8% | 2 |
| Dec 2025 | D'Addario | 165K | 14.2% | 3 |
| Dec 2025 | Ernie Ball | 40.5K | 3.5% | 4 |
| Dec 2025 | Dunlop | 33.1K | 2.9% | 5 |
| Dec 2025 | Pickboy | 2.4K | 0.21% | 6 |
| Jan 2026 | Fender | 550K | 47.5% | 1 |
| Jan 2026 | Clayton | 368K | 31.8% | 2 |
| Jan 2026 | D'Addario | 165K | 14.2% | 3 |
| Jan 2026 | Ernie Ball | 40.5K | 3.5% | 4 |
| Jan 2026 | Dunlop | 33.1K | 2.9% | 5 |
| Jan 2026 | Pickboy | 2.4K | 0.21% | 6 |
| Feb 2026 | Fender | 450K | 43% | 1 |
| Feb 2026 | Clayton | 368K | 35.2% | 2 |
| Feb 2026 | D'Addario | 165K | 15.8% | 3 |
| Feb 2026 | Ernie Ball | 33.1K | 3.2% | 4 |
| Feb 2026 | Dunlop | 27.1K | 2.6% | 5 |
| Feb 2026 | Pickboy | 2.4K | 0.23% | 6 |
| Mar 2026 | Fender | 550K | 47.5% | 1 |
| Mar 2026 | Clayton | 368K | 31.8% | 2 |
| Mar 2026 | D'Addario | 165K | 14.2% | 3 |
| Mar 2026 | Ernie Ball | 40.5K | 3.5% | 4 |
| Mar 2026 | Dunlop | 33.1K | 2.9% | 5 |
| Mar 2026 | Pickboy | 2.4K | 0.21% | 6 |
| Apr 2026 | Fender | 450K | 44.3% | 1 |
| Apr 2026 | Clayton | 368K | 36.2% | 2 |
| Apr 2026 | D'Addario | 135K | 13.3% | 3 |
| Apr 2026 | Ernie Ball | 33.1K | 3.3% | 4 |
| Apr 2026 | Dunlop | 27.1K | 2.7% | 5 |
| Apr 2026 | Pickboy | 2.4K | 0.24% | 6 |
| May 2026 | Fender | 550K | 49% | 1 |
| May 2026 | Clayton | 368K | 32.8% | 2 |
| May 2026 | D'Addario | 135K | 12% | 3 |
| May 2026 | Dunlop | 33.1K | 3% | 4 |
| May 2026 | Ernie Ball | 33.1K | 3% | 5 |
| May 2026 | Pickboy | 2.4K | 0.21% | 6 |
| Jun 2026 | Fender | 550K | 49.3% | 1 |
| Jun 2026 | Clayton | 368K | 33% | 2 |
| Jun 2026 | D'Addario | 135K | 12.1% | 3 |
| Jun 2026 | Ernie Ball | 33.1K | 3% | 4 |
| Jun 2026 | Dunlop | 27.1K | 2.4% | 5 |
| Jun 2026 | Pickboy | 2.4K | 0.22% | 6 |
| Jul 2026 | Fender | 450K | 44.3% | 1 |
| Jul 2026 | Clayton | 368K | 36.2% | 2 |
| Jul 2026 | D'Addario | 135K | 13.3% | 3 |
| Jul 2026 | Ernie Ball | 33.1K | 3.3% | 4 |
| Jul 2026 | Dunlop | 27.1K | 2.7% | 5 |
| Jul 2026 | Pickboy | 2.4K | 0.24% | 6 |
| Aug 2026 | Fender | 450K | 44% | 1 |
| Aug 2026 | Clayton | 368K | 36% | 2 |
| Aug 2026 | D'Addario | 135K | 13.2% | 3 |
| Aug 2026 | Dunlop | 33.1K | 3.2% | 4 |
| Aug 2026 | Ernie Ball | 33.1K | 3.2% | 5 |
| Aug 2026 | Pickboy | 2.4K | 0.23% | 6 |
| Sep 2026 | Clayton | — | — | — |
| Sep 2026 | D'Addario | — | — | — |
| Sep 2026 | Dunlop | — | — | — |
| Sep 2026 | Ernie Ball | — | — | — |
| Sep 2026 | Fender | — | — | — |
| Sep 2026 | Pickboy | — | — | — |

## What is being compared

- **Clayton**: Measured on the search term “clayton”.
- **D'Addario**: Measured on the search term “d'addario”.
- **Dunlop**: Measured on the search term “dunlop tyre”.
- **Ernie Ball**: Measured on the search term “ernie ball”.
- **Fender**: Measured on the search term “fender”.
- **Pickboy**: Measured on the search term “pickboy”.

- [Clayton](/demand/global-en/brands/clayton)
- [D'Addario](/demand/global-en/brands/daddario)
- [Dunlop](/demand/global-en/brands/dunlop)
- [Ernie Ball](/demand/global-en/brands/ernie-ball)
- [Fender](/demand/global-en/brands/fender)
- [Pickboy](/demand/global-en/brands/pickboy)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among guitar pick brands worldwide?

In August 2026, Fender was the most searched among guitar pick brands worldwide, with an estimated 450K branded searches and 44% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Guitar pick brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/guitar-pick-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/guitar-pick-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.