---
title: "Guitar cable brands: Which are searched most?"
description: "Compare the guitar cable brands shoppers choose between. Share of Search among Fender, Hosa, Ernie Ball, Roland, Mogami and Planet Waves, the guitar cable brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/guitar-cable-brands"
publisher: "Brandwave"
---

# Guitar cable brands: Which are searched most?

Compare the guitar cable brands shoppers choose between. Share of Search among Fender, Hosa, Ernie Ball, Roland, Mogami and Planet Waves, the guitar cable brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Guitar cable brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Fender, 71.2%

## Which brand is most popular in search among guitar cable brands worldwide?

- In August 2026, Fender was the most searched among guitar cable brands worldwide, with an estimated 450K branded searches and 71.2% estimated Share of Search within this set.
- Hosa is in 2nd place, 53.8 percentage points behind at 17.4% Share of Search.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar cable brands worldwide decreased from 74.1% to 71.2%.
- Across the 11 months ending August 2026, Hosa’s estimated Share of Search among guitar cable brands worldwide increased from 14.8% to 17.4%.
- Across the 11 months ending August 2026, Roland’s estimated Share of Search among guitar cable brands worldwide increased from 3% to 3.5%.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar cable brands worldwide peaked at 80.7% in June 2026 and was lowest at 71.2% in August 2026.
- Across the 11 months ending August 2026, Hosa’s estimated Share of Search among guitar cable brands worldwide peaked at 17.4% in August 2026 and was lowest at 7.3% in July 2026.
- Across the 11 months ending August 2026, Ernie Ball’s estimated Share of Search among guitar cable brands worldwide peaked at 5.9% in July 2026 and was lowest at 4.8% in May 2026.
- Across the 11 months ending August 2026, Roland’s estimated Share of Search among guitar cable brands worldwide peaked at 3.5% in August 2026 and was lowest at 2.4% in March 2026.
- Across the 11 months ending August 2026, Mogami’s estimated Share of Search among guitar cable brands worldwide peaked at 2.9% in April 2026 and was lowest at 1.9% in August 2026.
- Across the 11 months ending August 2026, Planet Waves’ estimated Share of Search among guitar cable brands worldwide peaked at 4.4% in April 2026 and was lowest at 0.59% in October 2025.
- Across the 11 months ending August 2026, Ernie Ball, Mogami and Planet Waves held steady: their estimated Share of Search among guitar cable brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fender vs Hosa: compare search popularity](/demand/global-en/compare/fender-vs-hosa): 71.2% against 17.4% Share of Search.
- [Fender vs Ernie Ball: compare search popularity](/demand/global-en/compare/ernie-ball-vs-fender): 71.2% against 5.2% Share of Search.
- [Fender vs Roland: compare search popularity](/demand/global-en/compare/fender-vs-roland): 71.2% against 3.5% Share of Search.
- [Hosa vs Ernie Ball: compare search popularity](/demand/global-en/compare/ernie-ball-vs-hosa): 17.4% against 5.2% Share of Search.
- [Hosa vs Roland: compare search popularity](/demand/global-en/compare/hosa-vs-roland): 17.4% against 3.5% Share of Search.
- [Ernie Ball vs Roland: compare search popularity](/demand/global-en/compare/ernie-ball-vs-roland): 5.2% against 3.5% Share of Search.

## How did search popularity change for guitar cable brands worldwide in August 2026?

- In August 2026, Hosa gained estimated Share of Search among guitar cable brands worldwide, from 7.3% to 17.4%.
- In August 2026, Fender lost estimated Share of Search among guitar cable brands worldwide, from 80.6% to 71.2%.
- In August 2026, Ernie Ball lost estimated Share of Search among guitar cable brands worldwide, from 5.9% to 5.2%.
- Roland’s estimated Share of Search among guitar cable brands worldwide has gained ground for 3 months in a row, from 2.6% to 3.5% in August 2026.
- Estimated monthly branded searches for Mogami worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fender | 71.2% | 450K | 0.0% | Fender |
| 2 | Hosa | 17.4% | 110K | +171.6% | Hosa |
| 3 | Ernie Ball | 5.2% | 33.1K | 0.0% | Ernie Ball |
| 4 | Roland | 3.5% | 22.2K | +22.7% | Roland |
| 5 | Mogami | 1.9% | 12.1K | 0.0% | Mogami |
| 6 | Planet Waves | 0.7% | 4.4K | 0.0% | Planet Waves |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fender | 550K | 74.1% | 1 |
| Oct 2025 | Hosa | 110K | 14.8% | 2 |
| Oct 2025 | Ernie Ball | 40.5K | 5.5% | 3 |
| Oct 2025 | Roland | 22.2K | 3% | 4 |
| Oct 2025 | Mogami | 14.8K | 2% | 5 |
| Oct 2025 | Planet Waves | 4.4K | 0.59% | 6 |
| Nov 2025 | Fender | 550K | 76.1% | 1 |
| Nov 2025 | Hosa | 90.5K | 12.5% | 2 |
| Nov 2025 | Ernie Ball | 40.5K | 5.6% | 3 |
| Nov 2025 | Roland | 22.2K | 3.1% | 4 |
| Nov 2025 | Mogami | 14.8K | 2% | 5 |
| Nov 2025 | Planet Waves | 4.4K | 0.61% | 6 |
| Dec 2025 | Fender | 550K | 75.8% | 1 |
| Dec 2025 | Hosa | 90.5K | 12.5% | 2 |
| Dec 2025 | Ernie Ball | 40.5K | 5.6% | 3 |
| Dec 2025 | Roland | 22.2K | 3.1% | 4 |
| Dec 2025 | Mogami | 18.1K | 2.5% | 5 |
| Dec 2025 | Planet Waves | 4.4K | 0.61% | 6 |
| Jan 2026 | Fender | 550K | 74% | 1 |
| Jan 2026 | Hosa | 110K | 14.8% | 2 |
| Jan 2026 | Ernie Ball | 40.5K | 5.5% | 3 |
| Jan 2026 | Roland | 22.2K | 3% | 4 |
| Jan 2026 | Mogami | 14.8K | 2% | 5 |
| Jan 2026 | Planet Waves | 5.4K | 0.73% | 6 |
| Feb 2026 | Fender | 450K | 74% | 1 |
| Feb 2026 | Hosa | 90.5K | 14.9% | 2 |
| Feb 2026 | Ernie Ball | 33.1K | 5.4% | 3 |
| Feb 2026 | Roland | 18.1K | 3% | 4 |
| Feb 2026 | Mogami | 12.1K | 2% | 5 |
| Feb 2026 | Planet Waves | 4.4K | 0.72% | 6 |
| Mar 2026 | Fender | 550K | 74.4% | 1 |
| Mar 2026 | Hosa | 110K | 14.9% | 2 |
| Mar 2026 | Ernie Ball | 40.5K | 5.5% | 3 |
| Mar 2026 | Roland | 18.1K | 2.4% | 4 |
| Mar 2026 | Mogami | 14.8K | 2% | 5 |
| Mar 2026 | Planet Waves | 5.4K | 0.73% | 6 |
| Apr 2026 | Fender | 450K | 72.5% | 1 |
| Apr 2026 | Hosa | 74K | 11.9% | 2 |
| Apr 2026 | Ernie Ball | 33.1K | 5.3% | 3 |
| Apr 2026 | Planet Waves | 27.1K | 4.4% | 4 |
| Apr 2026 | Mogami | 18.1K | 2.9% | 5 |
| Apr 2026 | Roland | 18.1K | 2.9% | 6 |
| May 2026 | Fender | 550K | 80.3% | 1 |
| May 2026 | Hosa | 60.5K | 8.8% | 2 |
| May 2026 | Ernie Ball | 33.1K | 4.8% | 3 |
| May 2026 | Roland | 18.1K | 2.6% | 4 |
| May 2026 | Mogami | 14.8K | 2.2% | 5 |
| May 2026 | Planet Waves | 8.1K | 1.2% | 6 |
| Jun 2026 | Fender | 550K | 80.7% | 1 |
| Jun 2026 | Hosa | 60.5K | 8.9% | 2 |
| Jun 2026 | Ernie Ball | 33.1K | 4.9% | 3 |
| Jun 2026 | Roland | 18.1K | 2.7% | 4 |
| Jun 2026 | Mogami | 14.8K | 2.2% | 5 |
| Jun 2026 | Planet Waves | 5.4K | 0.79% | 6 |
| Jul 2026 | Fender | 450K | 80.6% | 1 |
| Jul 2026 | Hosa | 40.5K | 7.3% | 2 |
| Jul 2026 | Ernie Ball | 33.1K | 5.9% | 3 |
| Jul 2026 | Roland | 18.1K | 3.2% | 4 |
| Jul 2026 | Mogami | 12.1K | 2.2% | 5 |
| Jul 2026 | Planet Waves | 4.4K | 0.79% | 6 |
| Aug 2026 | Fender | 450K | 71.2% | 1 |
| Aug 2026 | Hosa | 110K | 17.4% | 2 |
| Aug 2026 | Ernie Ball | 33.1K | 5.2% | 3 |
| Aug 2026 | Roland | 22.2K | 3.5% | 4 |
| Aug 2026 | Mogami | 12.1K | 1.9% | 5 |
| Aug 2026 | Planet Waves | 4.4K | 0.7% | 6 |
| Sep 2026 | Ernie Ball | — | — | — |
| Sep 2026 | Fender | — | — | — |
| Sep 2026 | Hosa | — | — | — |
| Sep 2026 | Mogami | — | — | — |
| Sep 2026 | Planet Waves | — | — | — |
| Sep 2026 | Roland | — | — | — |

## What is being compared

- **Ernie Ball**: Measured on the search term “ernie ball”.
- **Fender**: Measured on the search term “fender”.
- **Hosa**: Measured on the search term “hosa”.
- **Mogami**: Measured on the search term “mogami”.
- **Planet Waves**: Measured on the search term “planet waves”.
- **Roland**: Measured on the search term “roland keyboard”.

- [Ernie Ball](/demand/global-en/brands/ernie-ball)
- [Fender](/demand/global-en/brands/fender)
- [Hosa](/demand/global-en/brands/hosa)
- [Mogami](/demand/global-en/brands/mogami)
- [Planet Waves](/demand/global-en/brands/planet-waves)
- [Roland](/demand/global-en/brands/roland)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among guitar cable brands worldwide?

In August 2026, Fender was the most searched among guitar cable brands worldwide, with an estimated 450K branded searches and 71.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Guitar cable brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/guitar-cable-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/guitar-cable-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.