---
title: "Guitar brands: Which are searched most?"
description: "Compare the guitar brands people buy. Share of Search among Fender, Ibanez, Epiphone, Yamaha Guitars, Taylor Guitars and Gibson, the guitar brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/guitar-brands"
publisher: "Brandwave"
---

# Guitar brands: Which are searched most?

Compare the guitar brands people buy. Share of Search among Fender, Ibanez, Epiphone, Yamaha Guitars, Taylor Guitars and Gibson, the guitar brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Guitar brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fender, 62.3%

## Which brand is most popular in search among guitar brands worldwide?

- In September 2026, Fender was the most searched among guitar brands worldwide, with an estimated 831K branded searches and 62.3% estimated Share of Search within this set.
- Ibanez is in 2nd place, 47.2 percentage points behind at 15.1% Share of Search.
- Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar brands worldwide decreased from 66.6% to 62.3%.
- Across the 12 months ending September 2026, Ibanez’s estimated Share of Search among guitar brands worldwide increased from 13.2% to 15.1%.
- Across the 12 months ending September 2026, Epiphone’s estimated Share of Search among guitar brands worldwide decreased from 8.8% to 8.2%.
- Across the 12 months ending September 2026, Yamaha Guitars’ estimated Share of Search among guitar brands worldwide increased from 5.9% to 8.2%.
- Across the 12 months ending September 2026, Taylor Guitars’ estimated Share of Search among guitar brands worldwide increased from 4.8% to 5.5%.
- Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar brands worldwide peaked at 66.6% in October 2025 and was lowest at 60.4% in January 2026.
- Across the 12 months ending September 2026, Ibanez’s estimated Share of Search among guitar brands worldwide peaked at 22.5% in June 2026 and was lowest at 13.2% in October 2025.
- Across the 12 months ending September 2026, Epiphone’s estimated Share of Search among guitar brands worldwide peaked at 9.8% in February 2026 and was lowest at 6.7% in June 2026.
- Across the 12 months ending September 2026, Yamaha Guitars’ estimated Share of Search among guitar brands worldwide peaked at 8.2% in August 2026 and was lowest at 5.5% in June 2026.
- Across the 12 months ending September 2026, Taylor Guitars’ estimated Share of Search among guitar brands worldwide peaked at 5.6% in July 2026 and was lowest at 3.7% in June 2026.
- Across the 12 months ending September 2026, Gibson held steady: its estimated Share of Search among guitar brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fender vs Ibanez: compare search popularity](/demand/global-en/compare/fender-vs-ibanez): 62.3% against 15.1% Share of Search.
- [Fender vs Epiphone: compare search popularity](/demand/global-en/compare/epiphone-vs-fender): 62.3% against 8.2% Share of Search.
- [Fender vs Yamaha Guitars: compare search popularity](/demand/global-en/compare/fender-vs-yamaha-guitars): 62.3% against 8.2% Share of Search.
- [Fender vs Taylor Guitars: compare search popularity](/demand/global-en/compare/fender-vs-taylor-guitars): 62.3% against 5.5% Share of Search.
- [Ibanez vs Epiphone: compare search popularity](/demand/global-en/compare/epiphone-vs-ibanez): 15.1% against 8.2% Share of Search.
- [Ibanez vs Yamaha Guitars: compare search popularity](/demand/global-en/compare/ibanez-vs-yamaha-guitars): 15.1% against 8.2% Share of Search.
- [Ibanez vs Taylor Guitars: compare search popularity](/demand/global-en/compare/ibanez-vs-taylor-guitars): 15.1% against 5.5% Share of Search.
- [Epiphone vs Yamaha Guitars: compare search popularity](/demand/global-en/compare/epiphone-vs-yamaha-guitars): 8.2% Share of Search each.
- [Epiphone vs Taylor Guitars: compare search popularity](/demand/global-en/compare/epiphone-vs-taylor-guitars): 8.2% against 5.5% Share of Search.
- [Yamaha Guitars vs Taylor Guitars: compare search popularity](/demand/global-en/compare/taylor-guitars-vs-yamaha-guitars): 8.2% against 5.5% Share of Search.

## How did search popularity change for guitar brands worldwide in September 2026?

- Estimated monthly branded searches for Yamaha Guitars worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.
- Estimated monthly branded searches for Epiphone worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
- Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.
- Estimated monthly branded searches for Gibson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fender | 62.3% | 831K | 0.0% | Fender |
| 2 | Ibanez | 15.1% | 201K | 0.0% | Ibanez |
| 3 | Epiphone | 8.2% | 110K | 0.0% | Epiphone |
| 4 | Yamaha Guitars | 8.2% | 110K | 0.0% | Yamaha Guitars |
| 5 | Taylor Guitars | 5.5% | 74K | 0.0% | Taylor Guitars |
| 6 | Gibson | 0.61% | 8.1K | 0.0% | Gibson |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fender | 1M | 66.6% | 1 |
| Oct 2025 | Ibanez | 201K | 13.2% | 2 |
| Oct 2025 | Epiphone | 135K | 8.8% | 3 |
| Oct 2025 | Yamaha Guitars | 90.5K | 5.9% | 4 |
| Oct 2025 | Taylor Guitars | 74K | 4.8% | 5 |
| Oct 2025 | Gibson | 9.9K | 0.65% | 6 |
| Nov 2025 | Fender | 1M | 63.6% | 1 |
| Nov 2025 | Ibanez | 246K | 15.2% | 2 |
| Nov 2025 | Epiphone | 135K | 8.3% | 3 |
| Nov 2025 | Yamaha Guitars | 110K | 6.8% | 4 |
| Nov 2025 | Taylor Guitars | 90.5K | 5.6% | 5 |
| Nov 2025 | Gibson | 9.9K | 0.61% | 6 |
| Dec 2025 | Fender | 1M | 63.6% | 1 |
| Dec 2025 | Ibanez | 246K | 15.1% | 2 |
| Dec 2025 | Epiphone | 135K | 8.3% | 3 |
| Dec 2025 | Yamaha Guitars | 110K | 6.8% | 4 |
| Dec 2025 | Taylor Guitars | 90.5K | 5.6% | 5 |
| Dec 2025 | Gibson | 9.9K | 0.61% | 6 |
| Jan 2026 | Fender | 1M | 60.4% | 1 |
| Jan 2026 | Ibanez | 301K | 17.6% | 2 |
| Jan 2026 | Epiphone | 165K | 9.7% | 3 |
| Jan 2026 | Yamaha Guitars | 110K | 6.4% | 4 |
| Jan 2026 | Taylor Guitars | 90.5K | 5.3% | 5 |
| Jan 2026 | Gibson | 9.9K | 0.58% | 6 |
| Feb 2026 | Fender | 861K | 62.8% | 1 |
| Feb 2026 | Ibanez | 201K | 14.7% | 2 |
| Feb 2026 | Epiphone | 135K | 9.8% | 3 |
| Feb 2026 | Yamaha Guitars | 90.5K | 6.6% | 4 |
| Feb 2026 | Taylor Guitars | 74K | 5.4% | 5 |
| Feb 2026 | Gibson | 9.9K | 0.72% | 6 |
| Mar 2026 | Fender | 1M | 62.5% | 1 |
| Mar 2026 | Ibanez | 301K | 18.5% | 2 |
| Mar 2026 | Epiphone | 135K | 8.3% | 3 |
| Mar 2026 | Yamaha Guitars | 90.5K | 5.6% | 4 |
| Mar 2026 | Taylor Guitars | 74K | 4.6% | 5 |
| Mar 2026 | Gibson | 9.9K | 0.61% | 6 |
| Apr 2026 | Fender | 861K | 62.8% | 1 |
| Apr 2026 | Ibanez | 201K | 14.7% | 2 |
| Apr 2026 | Epiphone | 135K | 9.8% | 3 |
| Apr 2026 | Yamaha Guitars | 90.5K | 6.6% | 4 |
| Apr 2026 | Taylor Guitars | 74K | 5.4% | 5 |
| Apr 2026 | Gibson | 9.9K | 0.72% | 6 |
| May 2026 | Fender | 1M | 62.1% | 1 |
| May 2026 | Ibanez | 301K | 18.7% | 2 |
| May 2026 | Epiphone | 135K | 8.4% | 3 |
| May 2026 | Yamaha Guitars | 90.5K | 5.6% | 4 |
| May 2026 | Taylor Guitars | 74K | 4.6% | 5 |
| May 2026 | Gibson | 9.9K | 0.61% | 6 |
| Jun 2026 | Fender | 1M | 61.1% | 1 |
| Jun 2026 | Ibanez | 368K | 22.5% | 2 |
| Jun 2026 | Epiphone | 110K | 6.7% | 3 |
| Jun 2026 | Yamaha Guitars | 90.5K | 5.5% | 4 |
| Jun 2026 | Taylor Guitars | 60.5K | 3.7% | 5 |
| Jun 2026 | Gibson | 8.1K | 0.49% | 6 |
| Jul 2026 | Fender | 831K | 63.2% | 1 |
| Jul 2026 | Ibanez | 201K | 15.3% | 2 |
| Jul 2026 | Epiphone | 110K | 8.4% | 3 |
| Jul 2026 | Yamaha Guitars | 90.5K | 6.9% | 4 |
| Jul 2026 | Taylor Guitars | 74K | 5.6% | 5 |
| Jul 2026 | Gibson | 8.1K | 0.62% | 6 |
| Aug 2026 | Fender | 831K | 62.3% | 1 |
| Aug 2026 | Ibanez | 201K | 15.1% | 2 |
| Aug 2026 | Epiphone | 110K | 8.2% | 3 |
| Aug 2026 | Yamaha Guitars | 110K | 8.2% | 4 |
| Aug 2026 | Taylor Guitars | 74K | 5.5% | 5 |
| Aug 2026 | Gibson | 8.1K | 0.61% | 6 |
| Sep 2026 | Fender | 831K | 62.3% | 1 |
| Sep 2026 | Ibanez | 201K | 15.1% | 2 |
| Sep 2026 | Epiphone | 110K | 8.2% | 3 |
| Sep 2026 | Yamaha Guitars | 110K | 8.2% | 4 |
| Sep 2026 | Taylor Guitars | 74K | 5.5% | 5 |
| Sep 2026 | Gibson | 8.1K | 0.61% | 6 |

## What is being compared

- **Epiphone**: Measured on the search term “epiphone”.
- **Fender**: Measured on the search terms “fender”, “fender guitar”, “fender mustang” and “fender strat”, summed into one figure.
- **Gibson**: Measured on the search term “gibson bass”.
- **Ibanez**: Measured on the search term “ibanez”.
- **Taylor Guitars**: Measured on the search term “taylor guitar”.
- **Yamaha Guitars**: Measured on the search term “yamaha guitars”.

- [Epiphone](/demand/global-en/brands/epiphone)
- [Fender](/demand/global-en/brands/fender)
- [Gibson](/demand/global-en/brands/gibson)
- [Ibanez](/demand/global-en/brands/ibanez)
- [Taylor Guitars](/demand/global-en/brands/taylor-guitars)
- [Yamaha Guitars](/demand/global-en/brands/yamaha-guitars)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among guitar brands worldwide?

In September 2026, Fender was the most searched among guitar brands worldwide, with an estimated 831K branded searches and 62.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Guitar brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/guitar-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/guitar-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.