---
title: "Guitar amps: Which are searched most?"
description: "Compare the guitar amps people search for. Share of Search among Marshall, Fender, Orange, Blackstar, Boss and Vox, the guitar amps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/guitar-amps"
publisher: "Brandwave"
---

# Guitar amps: Which are searched most?

Compare the guitar amps people search for. Share of Search among Marshall, Fender, Orange, Blackstar, Boss and Vox, the guitar amps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Guitar amps
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Marshall, 49.6%

## Which brand is most popular in search among guitar amps worldwide?

- In August 2026, Marshall was the most searched among guitar amps worldwide, with an estimated 525K branded searches and 49.6% estimated Share of Search within this set.
- Fender is in 2nd place, 7.1 percentage points behind at 42.5% Share of Search.
- Across the 11 months ending August 2026, Marshall’s estimated Share of Search among guitar amps worldwide increased from 40.3% to 49.6%.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar amps worldwide decreased from 50.8% to 42.5%.
- Across the 11 months ending August 2026, Boss’ estimated Share of Search among guitar amps worldwide decreased from 2.5% to 1.7%.
- Across the 11 months ending August 2026, Marshall’s estimated Share of Search among guitar amps worldwide peaked at 49.6% in August 2026 and was lowest at 35.3% in March 2026.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar amps worldwide peaked at 54.8% in May 2026 and was lowest at 42.5% in August 2026.
- Across the 11 months ending August 2026, Orange’s estimated Share of Search among guitar amps worldwide peaked at 3.9% in February 2026 and was lowest at 2.6% in July 2026.
- Across the 11 months ending August 2026, Boss’ estimated Share of Search among guitar amps worldwide peaked at 4.8% in March 2026 and was lowest at 1.7% in June 2026.
- Across the 11 months ending August 2026, Marshall rose from 2nd to 1st among guitar amps worldwide.
- Across the 11 months ending August 2026, Fender fell from 1st to 2nd among guitar amps worldwide.
- Across the 11 months ending August 2026, Blackstar rose from 5th to 4th among guitar amps worldwide.
- Across the 11 months ending August 2026, Boss fell from 4th to 5th among guitar amps worldwide.
- Across the 11 months ending August 2026, Orange and Vox held steady: their estimated Share of Search among guitar amps worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Marshall vs Fender: compare search popularity](/demand/global-en/compare/fender-vs-marshall-audio): 49.6% against 42.5% Share of Search.
- [Marshall vs Orange: compare search popularity](/demand/global-en/compare/marshall-audio-vs-orange-amps): 49.6% against 3.1% Share of Search.
- [Fender vs Orange: compare search popularity](/demand/global-en/compare/fender-vs-orange-amps): 42.5% against 3.1% Share of Search.

## How did search popularity change for guitar amps worldwide in August 2026?

- In August 2026, Orange gained estimated Share of Search among guitar amps worldwide, from 2.6% to 3.1%.
- In August 2026, Fender lost estimated Share of Search among guitar amps worldwide, from 43.3% to 42.5%.
- Marshall’s estimated Share of Search among guitar amps worldwide has gained ground for 3 months in a row, from 36.7% to 49.6% in August 2026.
- In August 2026, Blackstar rose from 5th to 4th among guitar amps worldwide.
- In August 2026, Boss fell from 4th to 5th among guitar amps worldwide.
- Estimated monthly branded searches for Vox worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Marshall | 49.6% | 525K | +2.0% | Marshall |
| 2 | Fender | 42.5% | 450K | 0.0% | Fender |
| 3 | Orange | 3.1% | 33.1K | +22.1% | Orange |
| 4 | Blackstar | 1.7% | 18.1K | +22.3% | Blackstar |
| 5 | Boss | 1.7% | 18.1K | 0.0% | Boss |
| 6 | Vox | 1.4% | 14.8K | 0.0% | Vox |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fender | 550K | 50.8% | 1 |
| Oct 2025 | Marshall | 436K | 40.3% | 2 |
| Oct 2025 | Orange | 33.1K | 3.1% | 3 |
| Oct 2025 | Boss | 27.1K | 2.5% | 4 |
| Oct 2025 | Blackstar | 18.1K | 1.7% | 5 |
| Oct 2025 | Vox | 18.1K | 1.7% | 6 |
| Nov 2025 | Fender | 550K | 49.1% | 1 |
| Nov 2025 | Marshall | 456K | 40.7% | 2 |
| Nov 2025 | Orange | 40.5K | 3.6% | 3 |
| Nov 2025 | Boss | 33.1K | 3% | 4 |
| Nov 2025 | Vox | 22.2K | 2% | 5 |
| Nov 2025 | Blackstar | 18.1K | 1.6% | 6 |
| Dec 2025 | Fender | 550K | 48.7% | 1 |
| Dec 2025 | Marshall | 465K | 41.2% | 2 |
| Dec 2025 | Orange | 40.5K | 3.6% | 3 |
| Dec 2025 | Boss | 33.1K | 2.9% | 4 |
| Dec 2025 | Vox | 22.2K | 2% | 5 |
| Dec 2025 | Blackstar | 18.1K | 1.6% | 6 |
| Jan 2026 | Fender | 550K | 50.1% | 1 |
| Jan 2026 | Marshall | 436K | 39.7% | 2 |
| Jan 2026 | Orange | 40.5K | 3.7% | 3 |
| Jan 2026 | Boss | 27.1K | 2.5% | 4 |
| Jan 2026 | Blackstar | 22.2K | 2% | 5 |
| Jan 2026 | Vox | 22.2K | 2% | 6 |
| Feb 2026 | Fender | 450K | 53.1% | 1 |
| Feb 2026 | Marshall | 301K | 35.5% | 2 |
| Feb 2026 | Orange | 33.1K | 3.9% | 3 |
| Feb 2026 | Boss | 27.1K | 3.2% | 4 |
| Feb 2026 | Blackstar | 18.1K | 2.1% | 5 |
| Feb 2026 | Vox | 18.1K | 2.1% | 6 |
| Mar 2026 | Fender | 550K | 53.2% | 1 |
| Mar 2026 | Marshall | 365K | 35.3% | 2 |
| Mar 2026 | Boss | 49.5K | 4.8% | 3 |
| Mar 2026 | Orange | 33.1K | 3.2% | 4 |
| Mar 2026 | Blackstar | 18.1K | 1.8% | 5 |
| Mar 2026 | Vox | 18.1K | 1.8% | 6 |
| Apr 2026 | Fender | 450K | 49.6% | 1 |
| Apr 2026 | Marshall | 365K | 40.2% | 2 |
| Apr 2026 | Orange | 33.1K | 3.6% | 3 |
| Apr 2026 | Boss | 27.1K | 3% | 4 |
| Apr 2026 | Vox | 18.1K | 2% | 5 |
| Apr 2026 | Blackstar | 14.8K | 1.6% | 6 |
| May 2026 | Fender | 550K | 54.8% | 1 |
| May 2026 | Marshall | 368K | 36.7% | 2 |
| May 2026 | Orange | 27.1K | 2.7% | 3 |
| May 2026 | Boss | 22.2K | 2.2% | 4 |
| May 2026 | Blackstar | 18.1K | 1.8% | 5 |
| May 2026 | Vox | 18.1K | 1.8% | 6 |
| Jun 2026 | Fender | 550K | 51.7% | 1 |
| Jun 2026 | Marshall | 433K | 40.7% | 2 |
| Jun 2026 | Orange | 33.1K | 3.1% | 3 |
| Jun 2026 | Boss | 18.1K | 1.7% | 4 |
| Jun 2026 | Blackstar | 14.8K | 1.4% | 5 |
| Jun 2026 | Vox | 14.8K | 1.4% | 6 |
| Jul 2026 | Marshall | 515K | 49.5% | 1 |
| Jul 2026 | Fender | 450K | 43.3% | 2 |
| Jul 2026 | Orange | 27.1K | 2.6% | 3 |
| Jul 2026 | Boss | 18.1K | 1.7% | 4 |
| Jul 2026 | Blackstar | 14.8K | 1.4% | 5 |
| Jul 2026 | Vox | 14.8K | 1.4% | 6 |
| Aug 2026 | Marshall | 525K | 49.6% | 1 |
| Aug 2026 | Fender | 450K | 42.5% | 2 |
| Aug 2026 | Orange | 33.1K | 3.1% | 3 |
| Aug 2026 | Blackstar | 18.1K | 1.7% | 4 |
| Aug 2026 | Boss | 18.1K | 1.7% | 5 |
| Aug 2026 | Vox | 14.8K | 1.4% | 6 |
| Sep 2026 | Blackstar | — | — | — |
| Sep 2026 | Boss | — | — | — |
| Sep 2026 | Fender | — | — | — |
| Sep 2026 | Marshall | — | — | — |
| Sep 2026 | Orange | — | — | — |
| Sep 2026 | Vox | — | — | — |

## What is being compared

- **Blackstar**: Measured on the search term “blackstar amp”.
- **Boss**: Measured on the search term “boss pedal”.
- **Fender**: Measured on the search term “fender”.
- **Marshall**: Measured on the search terms “bluetooth speaker marshall”, “marshall bluetooth speaker”, “marshall com”, “marshall emberton” and “marshall speaker”, summed into one figure.
- **Orange**: Measured on the search term “orange amps”.
- **Vox**: Measured on the search term “vox amp”.

- [Blackstar](/demand/global-en/brands/blackstar-amps)
- [Boss](/demand/global-en/brands/boss-pedals)
- [Fender](/demand/global-en/brands/fender)
- [Marshall](/demand/global-en/brands/marshall-audio)
- [Orange](/demand/global-en/brands/orange-amps)
- [Vox](/demand/global-en/brands/vox-amps)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among guitar amps worldwide?

In August 2026, Marshall was the most searched among guitar amps worldwide, with an estimated 525K branded searches and 49.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Guitar amps: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/guitar-amps

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/guitar-amps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.